Senior Go-To-Market Specialist, International Expansion GO-TO-MARKET
Top Benefits
About the role
##DESCRIPTION
Amazon Ads is dedicated to driving measurable outcomes for our customers (advertisers, agencies, partners). Our ad solutions leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you’re interested in joining a team working to build a unique, truly innovative advertising group with a relentless focus on the customer, you’ve come to the right place. Our International Expansion (IX) program is committed to transforming the depth, scale, and reach of our Ads offering worldwide. The environment is very fast-paced, and requires someone who is highly enthusiastic, entrepreneurial, detail-oriented, and comfortable working with multiple teams across multiple countries.
We are seeking a GTM Specialist focused on accelerating our growth internationally by expanding our supply offerings with a focus on premium video. Specifically, we are looking for someone who is comfortable owning both detailed upstream work with product teams to enable new supply offerings in IX countries and downstream GTM that enables our Amazon sales teams to effectively position these offerings to our customers. The selected candidate will work closely with global product teams to influence our supply roadmaps and act as the voice of IX locales. They will also work closely with local teams to analyze in-country adoption of new supply, prioritize local asks for additional integrations, and work through any headwinds we may face to driving adoption and escalate these to global stakeholders. The ideal candidate will combine a deep understanding of programmatic video buying
with proven expertise in building and growing scalable programs.
Key job responsibilities
- Drive our GTM strategy for OI supply and OI deals to improve adoption and strengthen our overall video-centric GTM.
- Work with regional Amazon Publisher Direct (APD) teams to identify new Streaming TV (STV) Channels and Apps to launch in 2025 and beyond that will bolster our overall video and display offering.
- Build GTM materials and sales training for OI that can be scaled across IX locales to drive improved adoption of 3P products.
- Work closely with Enterprise Deals stakeholders to ensure our Partner Agreements effectively incorporate and incentivize OI adoption.
- Work closely with Deals stakeholders to ensure IX agencies are including in Market Development Fund resource allocation to drive AdTech adoption.
- Collaborate with cross-functional teams (Finance, Legal, Accounting, Tax) to effectively manage contractual and cost implications of incentivizing OI adoption.
- Oversee scaled mechanisms to share learnings across ICAA sales and agency teams, including performance and adoption by HoldCo/OpCo.
##BASIC QUALIFICATIONS
- 5+ years of developing, negotiating and executing business agreements experience
- 5+ years of solving problems with technology in the Media & Entertainment Industry experience
- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
- Bachelor's degree
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience selling enterprise software or cloud-based applications
- Experience explaining complex technical concepts to various business and technical audiences
- Experience presenting to both technical and non-technical executive audiences
##PREFERRED QUALIFICATIONS
-
Experience interpreting data and making business recommendations
-
Experience identifying, negotiating, and executing complex legal agreements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.
CAN, ON, Toronto - 111,300.00 - 185,800.00 CAD annually
Not the right fit? Search for Go jobs in Toronto, ON
About Amazon.com
Amazon Lab126 is an inventive San Francisco Bay Area research and development team that designs and engineers high-profile consumer electronic devices. We engineer devices like Fire tablets, Kindle e-readers, Amazon Fire TV, and Amazon Echo.
As the Amazon devices team, we deliver instant access to everything—digital or physical—from anywhere, via delightfully unique Amazon experiences that make life easier and more fun.
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Senior Go-To-Market Specialist, International Expansion GO-TO-MARKET
Top Benefits
About the role
##DESCRIPTION
Amazon Ads is dedicated to driving measurable outcomes for our customers (advertisers, agencies, partners). Our ad solutions leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you’re interested in joining a team working to build a unique, truly innovative advertising group with a relentless focus on the customer, you’ve come to the right place. Our International Expansion (IX) program is committed to transforming the depth, scale, and reach of our Ads offering worldwide. The environment is very fast-paced, and requires someone who is highly enthusiastic, entrepreneurial, detail-oriented, and comfortable working with multiple teams across multiple countries.
We are seeking a GTM Specialist focused on accelerating our growth internationally by expanding our supply offerings with a focus on premium video. Specifically, we are looking for someone who is comfortable owning both detailed upstream work with product teams to enable new supply offerings in IX countries and downstream GTM that enables our Amazon sales teams to effectively position these offerings to our customers. The selected candidate will work closely with global product teams to influence our supply roadmaps and act as the voice of IX locales. They will also work closely with local teams to analyze in-country adoption of new supply, prioritize local asks for additional integrations, and work through any headwinds we may face to driving adoption and escalate these to global stakeholders. The ideal candidate will combine a deep understanding of programmatic video buying
with proven expertise in building and growing scalable programs.
Key job responsibilities
- Drive our GTM strategy for OI supply and OI deals to improve adoption and strengthen our overall video-centric GTM.
- Work with regional Amazon Publisher Direct (APD) teams to identify new Streaming TV (STV) Channels and Apps to launch in 2025 and beyond that will bolster our overall video and display offering.
- Build GTM materials and sales training for OI that can be scaled across IX locales to drive improved adoption of 3P products.
- Work closely with Enterprise Deals stakeholders to ensure our Partner Agreements effectively incorporate and incentivize OI adoption.
- Work closely with Deals stakeholders to ensure IX agencies are including in Market Development Fund resource allocation to drive AdTech adoption.
- Collaborate with cross-functional teams (Finance, Legal, Accounting, Tax) to effectively manage contractual and cost implications of incentivizing OI adoption.
- Oversee scaled mechanisms to share learnings across ICAA sales and agency teams, including performance and adoption by HoldCo/OpCo.
##BASIC QUALIFICATIONS
- 5+ years of developing, negotiating and executing business agreements experience
- 5+ years of solving problems with technology in the Media & Entertainment Industry experience
- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
- Bachelor's degree
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience selling enterprise software or cloud-based applications
- Experience explaining complex technical concepts to various business and technical audiences
- Experience presenting to both technical and non-technical executive audiences
##PREFERRED QUALIFICATIONS
-
Experience interpreting data and making business recommendations
-
Experience identifying, negotiating, and executing complex legal agreements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.
CAN, ON, Toronto - 111,300.00 - 185,800.00 CAD annually
Not the right fit? Search for Go jobs in Toronto, ON
About Amazon.com
Amazon Lab126 is an inventive San Francisco Bay Area research and development team that designs and engineers high-profile consumer electronic devices. We engineer devices like Fire tablets, Kindle e-readers, Amazon Fire TV, and Amazon Echo.
As the Amazon devices team, we deliver instant access to everything—digital or physical—from anywhere, via delightfully unique Amazon experiences that make life easier and more fun.