Communications Digital Media Specialist
Top Benefits
About the role
POSITION TITLE
Communications & Digital Media Specialist
SHIFT TYPE
Monday - Friday
DEPT/PROGRAM
Partnerships & Strategy
JOB CLASS
PE006
EMPLOYMENT TYPE
Full Time Permanent
EMPLOYEE GROUP
Non-Union
WORK SCHEDULE
75 hours bi-weekly
SALARY
$48.56 - $57.13 per hour
VACANCY TYPE
NEW Vacancy
Open
POSTING DATE
March 19th, 2026
HYBRID ELIGIBLE
Yes
NUMBER
1
Waypoint Centre for Mental Health Care is a 315-bed academic and teaching hospital that provides specialized mental health, addiction and geriatric care. Located on the shores of Georgian Bay, we serve some of the most complex and disadvantaged individuals in Ontario and are the sole provider of high-secure forensic mental health services in the province.
The Director Strategic Communications & Public Affairs is seeking a Communications & Digital Media Specialist. This role helps shape and deliver digital and social communications that build Waypoint’s brand, tell meaningful stories, and protect its reputation across care, research, and organizational priorities. We’re a small, collaborative team of communicators - curious, creative, strategic, and brand-focused.
Please Note: This position offers a hybrid work environment consisting of in-office and remote work. Office location is 500 Church Street, Penetanguishene.
**For information about funding incentives for nurses, our enhanced employee referral program, housing, orientation and other employment-related information please follow this link to our employment web page.**https://www.waypointcentre.ca/get-involved/join-our-team
KEY ACCOUNTABILITIES:
- Serve as an integral member of the Strategic Communications and Public Affairs team, contributing ideas and expertise to shape strategies and tactics across a range of priorities, including care, research, and organizational initiatives.
- Help develop and deliver digital and social media content strategies that support and advance the organization’s overall communications and engagement goals.
- Create compelling social content using video, imagery, and concise, high-impact copy that resonates with diverse audiences across platforms
- Maintain and continuously improve the corporate WordPress website, ensuring content is current, engaging, accessible, and aligned with brand standards, while collaborating with internal and external stakeholders to source and develop content.
- Protect and enhance the organization’s reputation through proactive community management, consistent brand discipline, and thoughtful engagement across digital channels in a highly hybrid work environment.
REQUIREMENTS/QUALIFICATIONS:
- Experience in website general design concepts, content management/maintenance and video/photography production (filming, audio, editing using video editing software)
- Experience in communications, social media, marketing/advertising, public/media relations
- Compelling storyteller using images, video, and clear, engaging copy
- Proven success in digital communications and social media strategy
- Skilled at creating thumb-stopping content and adapting to trends and algorithms
- Broad expertise across content strategy, writing, design, video, UX, web, analytics, and accessibility
- Strong experience in website management, branding, and corporate identity
- Solid background in generalist communications, marketing, advertising, and media relations
- Excellent interpersonal and facilitation skills; able to engage diverse audiences
- Highly organized, adaptable, and results-oriented in fast-paced environments
- Experience in healthcare, hospitals, or social services considered an asset
WHAT WE OFFER:
- A comprehensive and generous benefit plan including dental coverage, paid holidays, paid vacation days, sick days and extended health benefits
- Participation in the Health Care of Ontario Pension Plan (HOOPP)
- Professional development and mentorship opportunities
- Relocation support program for eligible staff
- Participation in the employee referral program for eligible staff
- Access to Waypoint’s Employee & Family Assistance Program (EFAP)
HOW DO I APPLY?
Waypoint employees apply through the Employee Self-Service portal at https://employees.waypointcentre.ca and external applicants apply to Join our Team, Career Opportunities | Waypoint by close of business (4:00 pm) on Wednesday April 1st, 2026 quoting Job ID WC25-370. Attach your cover letter and resume detailing why you are interested in this opportunity and how you meet the qualifications and key accountabilities specified. Waypoint does not use artificial intelligence (AI) to screen, assess, or select applicants.
About Waypoint Centre for Mental Health Care
Located 150 km from Toronto on the shores of Georgian Bay in historical Penetanguishene, Waypoint is a 301-bed specialty mental health hospital providing an extensive range of acute and longer-term psychiatric inpatient as well as outpatient services.
Waypoint is proud to be an official University of Toronto teaching hospital and academic research centre and has additional academic partnerships with 40 other post secondary institutions, hospitals and organizations.
As the region's only specialty mental health hospital with the province's only maximum secure forensic mental health programs, researchers, clinicians and health care professionals collaborate within our innovative and transforming environment.
Our new campus expansion that includes 200 forensic mental health beds, a new main entrance, auditorium and classrooms, research centre and educational offices, pool and gymnasium opened in May 2014.
The Midland/ Penetanguishene area boasts four-season lifestyle opportunities ranging from outdoor recreation to cultural activities, and combining a small town feel with easy access to many urban amenities.
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Communications Digital Media Specialist
Top Benefits
About the role
POSITION TITLE
Communications & Digital Media Specialist
SHIFT TYPE
Monday - Friday
DEPT/PROGRAM
Partnerships & Strategy
JOB CLASS
PE006
EMPLOYMENT TYPE
Full Time Permanent
EMPLOYEE GROUP
Non-Union
WORK SCHEDULE
75 hours bi-weekly
SALARY
$48.56 - $57.13 per hour
VACANCY TYPE
NEW Vacancy
Open
POSTING DATE
March 19th, 2026
HYBRID ELIGIBLE
Yes
NUMBER
1
Waypoint Centre for Mental Health Care is a 315-bed academic and teaching hospital that provides specialized mental health, addiction and geriatric care. Located on the shores of Georgian Bay, we serve some of the most complex and disadvantaged individuals in Ontario and are the sole provider of high-secure forensic mental health services in the province.
The Director Strategic Communications & Public Affairs is seeking a Communications & Digital Media Specialist. This role helps shape and deliver digital and social communications that build Waypoint’s brand, tell meaningful stories, and protect its reputation across care, research, and organizational priorities. We’re a small, collaborative team of communicators - curious, creative, strategic, and brand-focused.
Please Note: This position offers a hybrid work environment consisting of in-office and remote work. Office location is 500 Church Street, Penetanguishene.
**For information about funding incentives for nurses, our enhanced employee referral program, housing, orientation and other employment-related information please follow this link to our employment web page.**https://www.waypointcentre.ca/get-involved/join-our-team
KEY ACCOUNTABILITIES:
- Serve as an integral member of the Strategic Communications and Public Affairs team, contributing ideas and expertise to shape strategies and tactics across a range of priorities, including care, research, and organizational initiatives.
- Help develop and deliver digital and social media content strategies that support and advance the organization’s overall communications and engagement goals.
- Create compelling social content using video, imagery, and concise, high-impact copy that resonates with diverse audiences across platforms
- Maintain and continuously improve the corporate WordPress website, ensuring content is current, engaging, accessible, and aligned with brand standards, while collaborating with internal and external stakeholders to source and develop content.
- Protect and enhance the organization’s reputation through proactive community management, consistent brand discipline, and thoughtful engagement across digital channels in a highly hybrid work environment.
REQUIREMENTS/QUALIFICATIONS:
- Experience in website general design concepts, content management/maintenance and video/photography production (filming, audio, editing using video editing software)
- Experience in communications, social media, marketing/advertising, public/media relations
- Compelling storyteller using images, video, and clear, engaging copy
- Proven success in digital communications and social media strategy
- Skilled at creating thumb-stopping content and adapting to trends and algorithms
- Broad expertise across content strategy, writing, design, video, UX, web, analytics, and accessibility
- Strong experience in website management, branding, and corporate identity
- Solid background in generalist communications, marketing, advertising, and media relations
- Excellent interpersonal and facilitation skills; able to engage diverse audiences
- Highly organized, adaptable, and results-oriented in fast-paced environments
- Experience in healthcare, hospitals, or social services considered an asset
WHAT WE OFFER:
- A comprehensive and generous benefit plan including dental coverage, paid holidays, paid vacation days, sick days and extended health benefits
- Participation in the Health Care of Ontario Pension Plan (HOOPP)
- Professional development and mentorship opportunities
- Relocation support program for eligible staff
- Participation in the employee referral program for eligible staff
- Access to Waypoint’s Employee & Family Assistance Program (EFAP)
HOW DO I APPLY?
Waypoint employees apply through the Employee Self-Service portal at https://employees.waypointcentre.ca and external applicants apply to Join our Team, Career Opportunities | Waypoint by close of business (4:00 pm) on Wednesday April 1st, 2026 quoting Job ID WC25-370. Attach your cover letter and resume detailing why you are interested in this opportunity and how you meet the qualifications and key accountabilities specified. Waypoint does not use artificial intelligence (AI) to screen, assess, or select applicants.
About Waypoint Centre for Mental Health Care
Located 150 km from Toronto on the shores of Georgian Bay in historical Penetanguishene, Waypoint is a 301-bed specialty mental health hospital providing an extensive range of acute and longer-term psychiatric inpatient as well as outpatient services.
Waypoint is proud to be an official University of Toronto teaching hospital and academic research centre and has additional academic partnerships with 40 other post secondary institutions, hospitals and organizations.
As the region's only specialty mental health hospital with the province's only maximum secure forensic mental health programs, researchers, clinicians and health care professionals collaborate within our innovative and transforming environment.
Our new campus expansion that includes 200 forensic mental health beds, a new main entrance, auditorium and classrooms, research centre and educational offices, pool and gymnasium opened in May 2014.
The Midland/ Penetanguishene area boasts four-season lifestyle opportunities ranging from outdoor recreation to cultural activities, and combining a small town feel with easy access to many urban amenities.