Are you a strategic marketer with a passion for building brands, shaping portfolios, and driving real commercial impact? We’re looking for a dynamic Head of Marketing to lead the growth and evolution of our Canadian brand portfolio—spanning owned, partner, and hospitality brands.

This is a high-impact leadership role where strategy meets execution. You’ll own the full brand ecosystem, influence key business decisions, and lead a talented team to deliver bold, insight-driven marketing that fuels growth.

Why Join Us?

• Lead a diverse and growing portfolio of brands
• Make a tangible impact on business performance and brand growth
• Work in a fast-paced, entrepreneurial environment with global connections
• Be part of a team that values innovation, insight, and bold thinking

What You’ll Be Responsible For

• Define and execute the long-term brand vision, architecture, and positioning across the full portfolio (owned, partner, and hospitality brands)
• Lead the development and growth of theAMSTERDAMbrand, while overseeing additional brands through your team
• Leverage consumer insights, category trends, and market intelligence to inform innovation and commercial strategy
• Translate data into actionable plans across pricing, packaging, communication, and product development
• Ensure brands stay relevant, differentiated, and aligned with evolving consumer expectations
• P&L responsibility for Royal Unibrew Canada Brand Portfolio (owned and partner brands) & hospitality brands in alignment with Senior Management Team
• Track performance and ROI, making data-driven adjustments to optimize impact
• Drive brand health, revenue growth, and market share across the portfolio
• Develop and execute integrated, data-driven marketing strategies across digital, retail (on/off-trade), hospitality, events, and partnerships
• Collaborate with agencies to deliver high-impact campaigns and brand activations
• Work closely with Sales to support distribution growth, key account development, and effective sell-in/sell-out strategies
• Develop compelling sales tools and presentations to win in market
• Engage with key stakeholders locally and internationally
• Partner with the global marketing community to share best practices and drive innovation

Education & Qualifications

• Bachelor’s degree (or equivalent) in Marketing, Business, Economics, or a related field
• Master’s degree (e.g., MBA) considered an asset
• 5+ years of progressive experience in marketing, ideally within beverage, alcohol, or CPG; hospitality experience is considered an asset
• Proven track record of P&L ownership and successful brand-building initiatives
• Demonstrated leadership experience managing teams and driving performance in a fast-paced environment
• Demonstrated ability to develop and execute insight-driven commercial and marketing strategies that deliver measurable results
• Strong leadership mindset with a proven track record of coaching, mentoring, and developing high-performing teams
• Experience with performance tracking tools (e.g., Power BI, CRM systems) and a solid understanding of ROI/ROIC measurement
• Proven ability to work cross-functionally and collaborate effectively across departments
• Strong understanding of multi-channel marketing and how to drive synergetic brand impact across the full ecosystem
• Excellent communication and presentation skills, with advanced proficiency in Microsoft Office—particularly PowerPoint

Job Type: Full-time

Pay: $140,000.00-$150,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Store discount
• Tuition reimbursement
• Wellness program

Application question(s):

• What are your salary expectations?

Work Location: In person