Lead Strategic Partnership Marketing Manager
Top Benefits
About the role
At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We’re a team of 800+ employees, working remotely across 28 countries. Our flagship products include: Appfire Flow, JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture. Here you can read some of our customer stories: https://appfire.com/resources/resource-library/customer-stories What We're Looking For We're looking for a strategic, commercially-minded Partner Marketing leader to serve as Appfire's primary marketing partner to our Alliance leaders. In this role, you'll translate executive partnership objectives into integrated go-to-market (GTM) strategies that strengthen strategic relationships and drive measurable business growth. The ideal candidate thinks beyond marketing tactics, approaching partnerships through the lens of business strategy, commercial impact, and long-term ecosystem growth.
What You'll Bring
Strategic Alliance Expertise Experience working with Global Systems Integrators (GSIs) such as Accenture, Deloitte, or PwC, and/or hyperscalers including AWS, Microsoft, or Google Cloud. Experience supporting or leading the marketing workstream for Strategic Collaboration Agreements (SCAs) or similar executive-level alliance programs. Strong understanding of joint business planning, commercialization, executive governance, marketplace strategy, and partner ecosystem growth. Ability to develop long-term partnership strategies that create mutual business value.
Executive Stakeholder Management
Experience partnering with VP- and executive-level stakeholders across internal and external organizations. Proven ability to influence without direct authority and align diverse stakeholders around shared objectives. Strong relationship-building skills with alliance leaders, sales, product, marketing, and executive sponsors. Comfortable representing Marketing in executive business reviews, steering committees, and strategic planning sessions.
Commercial & Business Acumen
Strong understanding of how strategic partnerships contribute to pipeline growth, revenue, customer acquisition, marketplace expansion, and overall business performance. Ability to connect marketing investments to measurable business outcomes and ROI. Makes strategic decisions based on commercial priorities and business objectives.
Strategic Go-to-Market Leadership
Experience developing and executing integrated joint GTM strategies with strategic partners. Ability to lead marketing planning from strategy through execution, measurement, and optimization. Creates scalable GTM frameworks that can be applied across multiple strategic partnerships. Takes a holistic view of both the customer and partner journey.
Cross-Functional Leadership
Demonstrated success leading complex, cross-functional initiatives across Product Marketing, Demand Generation, Sales, Alliances, Regional Marketing, Product Management, and external partners. Excellent collaboration, communication, and program management skills. Drives alignment, accountability, and execution across highly matrixed organizations.
Results-Oriented Mindset
Measures success through business outcomes, including: Pipeline growth and acceleration Partner-sourced revenue Marketplace adoption and growth Customer adoption Executive engagement Marketing ROI Uses data and insights to continuously optimize programs, investments, and partnership performance.
You'll Thrive in This Role If You
Think strategically before tactically. Enjoy building long-term executive relationships. Can balance big-picture strategy with operational excellence. Are comfortable navigating ambiguity and influencing across complex organizations. Are passionate about building scalable partnership programs that deliver measurable business impact.
What we offer
Equity Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.
Paid time off
Employees receive 25 days of paid time off per year, with the option to carry over up to 10 unused days to the following year. After 5 years of employment, employees receive 30 days per year. Canadian public holidays are also observed.
Training and personal development
Grow with Appfire University — our custom, on-demand learning platform designed to support your continuous development.
Health insurance
Appfire provides comprehensive coverage through Empire Health, including medical, dental, and vision insurance. Additional protection includes life insurance, critical illness coverage, accidental death and dismemberment, and long-term disability insurance.
Sport Allowance
To promote health and well-being, Appfire offers a yearly sport allowance of CAD 600, which can be used to cover the cost of various fitness or outdoor activities — from gym memberships to sports equipment.
Volunteering
Every employee receives 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.
Flexibility that fits how you work best
The role is fully remote within Canada.
Market recognition
Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.
Equal Employer Opportunity (EEO)
Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.
Not the right fit? Search for Strategic Partnership Marketing Manager jobs in Canada
About Appfire
Appfire is the leading global provider of software that enhances, extends, and connects the world's leading platforms to make work flow any way teams want to work, from planning to product ideation, product development, project delivery, and beyond. Appfire increases the value of platforms such as Atlassian, Microsoft, monday.com, and Salesforce, enabling teams to thrive and do their best work together. With more than one million users, Appfire's popular solutions are helping teams with Enterprise Collaboration, DevOps, Workflow & Automation, Product Portfolio Management, IT Service Management (ITSM), Document Management, Business Intelligence and Reporting, Administrative Tools, Agile Tools, Developer Tools, Time Tracking, Publishing, and Integrations. Appfire has been selling its popular software products on the Atlassian Marketplace since it first launched in 2012, and today Appfire has the most widely adopted portfolio of Atlassian apps across tens of thousands of customers worldwide.
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Lead Strategic Partnership Marketing Manager
Top Benefits
About the role
At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We’re a team of 800+ employees, working remotely across 28 countries. Our flagship products include: Appfire Flow, JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture. Here you can read some of our customer stories: https://appfire.com/resources/resource-library/customer-stories What We're Looking For We're looking for a strategic, commercially-minded Partner Marketing leader to serve as Appfire's primary marketing partner to our Alliance leaders. In this role, you'll translate executive partnership objectives into integrated go-to-market (GTM) strategies that strengthen strategic relationships and drive measurable business growth. The ideal candidate thinks beyond marketing tactics, approaching partnerships through the lens of business strategy, commercial impact, and long-term ecosystem growth.
What You'll Bring
Strategic Alliance Expertise Experience working with Global Systems Integrators (GSIs) such as Accenture, Deloitte, or PwC, and/or hyperscalers including AWS, Microsoft, or Google Cloud. Experience supporting or leading the marketing workstream for Strategic Collaboration Agreements (SCAs) or similar executive-level alliance programs. Strong understanding of joint business planning, commercialization, executive governance, marketplace strategy, and partner ecosystem growth. Ability to develop long-term partnership strategies that create mutual business value.
Executive Stakeholder Management
Experience partnering with VP- and executive-level stakeholders across internal and external organizations. Proven ability to influence without direct authority and align diverse stakeholders around shared objectives. Strong relationship-building skills with alliance leaders, sales, product, marketing, and executive sponsors. Comfortable representing Marketing in executive business reviews, steering committees, and strategic planning sessions.
Commercial & Business Acumen
Strong understanding of how strategic partnerships contribute to pipeline growth, revenue, customer acquisition, marketplace expansion, and overall business performance. Ability to connect marketing investments to measurable business outcomes and ROI. Makes strategic decisions based on commercial priorities and business objectives.
Strategic Go-to-Market Leadership
Experience developing and executing integrated joint GTM strategies with strategic partners. Ability to lead marketing planning from strategy through execution, measurement, and optimization. Creates scalable GTM frameworks that can be applied across multiple strategic partnerships. Takes a holistic view of both the customer and partner journey.
Cross-Functional Leadership
Demonstrated success leading complex, cross-functional initiatives across Product Marketing, Demand Generation, Sales, Alliances, Regional Marketing, Product Management, and external partners. Excellent collaboration, communication, and program management skills. Drives alignment, accountability, and execution across highly matrixed organizations.
Results-Oriented Mindset
Measures success through business outcomes, including: Pipeline growth and acceleration Partner-sourced revenue Marketplace adoption and growth Customer adoption Executive engagement Marketing ROI Uses data and insights to continuously optimize programs, investments, and partnership performance.
You'll Thrive in This Role If You
Think strategically before tactically. Enjoy building long-term executive relationships. Can balance big-picture strategy with operational excellence. Are comfortable navigating ambiguity and influencing across complex organizations. Are passionate about building scalable partnership programs that deliver measurable business impact.
What we offer
Equity Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.
Paid time off
Employees receive 25 days of paid time off per year, with the option to carry over up to 10 unused days to the following year. After 5 years of employment, employees receive 30 days per year. Canadian public holidays are also observed.
Training and personal development
Grow with Appfire University — our custom, on-demand learning platform designed to support your continuous development.
Health insurance
Appfire provides comprehensive coverage through Empire Health, including medical, dental, and vision insurance. Additional protection includes life insurance, critical illness coverage, accidental death and dismemberment, and long-term disability insurance.
Sport Allowance
To promote health and well-being, Appfire offers a yearly sport allowance of CAD 600, which can be used to cover the cost of various fitness or outdoor activities — from gym memberships to sports equipment.
Volunteering
Every employee receives 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.
Flexibility that fits how you work best
The role is fully remote within Canada.
Market recognition
Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.
Equal Employer Opportunity (EEO)
Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.
Not the right fit? Search for Strategic Partnership Marketing Manager jobs in Canada
About Appfire
Appfire is the leading global provider of software that enhances, extends, and connects the world's leading platforms to make work flow any way teams want to work, from planning to product ideation, product development, project delivery, and beyond. Appfire increases the value of platforms such as Atlassian, Microsoft, monday.com, and Salesforce, enabling teams to thrive and do their best work together. With more than one million users, Appfire's popular solutions are helping teams with Enterprise Collaboration, DevOps, Workflow & Automation, Product Portfolio Management, IT Service Management (ITSM), Document Management, Business Intelligence and Reporting, Administrative Tools, Agile Tools, Developer Tools, Time Tracking, Publishing, and Integrations. Appfire has been selling its popular software products on the Atlassian Marketplace since it first launched in 2012, and today Appfire has the most widely adopted portfolio of Atlassian apps across tens of thousands of customers worldwide.