Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you!

About Us: Founded in 1987, Medcan is a leader in transformational proactive and primary care dedicated to helping patients and team members live well, for life. We offer a comprehensive range of services including preventative health assessments, wellness programs, and specialized medical care.

Our core values of excellence, drive, respect and integrity guide everything we do. We’re committed to creating a workplace where everyone can thrive, and we’re proud to support over 1,500 businesses across Canada with our health and wellness solutions.

Position Overview: We’re seeking a versatile Manager, Go to Market with experience developing and executing campaigns across multiple channels and disciplines. Reporting to the Director of Go-to-Market, you’ll lead initiatives that drive client acquisition and retention for our Annual Health Assessment and Live Well Assessments.

In this role, you’ll craft effective go-to-market strategies, oversee execution, and measure results in a fast-paced environment. You’re a proactive self-starter who clarifies requirements early, anticipates challenges, and applies creative problem-solving. Organized and confident, you can prioritize and manage multiple projects while using insights to make data-driven decisions.

Collaboration is key—you’ll work closely with teams in Product Management, Clinical Innovation, Thought Leadership, Growth (Sales), and Marketing to deliver campaigns for both B2B and B2C audiences that support business objectives. Your expertise spans a broad range of marketing tactics, enabling you to understand your portfolio and segment audiences deeply, and tailor approaches across diverse channels. Adaptable and curious, you thrive in ambiguity, take initiative, and bring a proactive mindset to everything you do.

The Role:

• Develop quarterly full-funnel campaigns to drive leads from multiple channels and tactics, including but not limited to digital & social media, email, traditional media, and events to reach both B2C and B2B audiences.
• Leverage historical data, key insights, customer behaviour analysis and market trends to establish lead forecast targets, working closely with Sales & Analytics to measure ongoing performance to continuously optimize marketing strategies.
• Work cross-functionally with key stakeholders to intake and understand new initiatives, clinical innovations and enhancements that inform marketing plans and communications.
• Write clear and accurate marketing briefs to outline all deliverables and objectives for agency partners and internal creative & content team(s).
• Lead marketing activities that engage clients at different stages of their lifecycle, including acquisition, onboarding, lead nurture, cross-sell, up-sell and retention.
• Measure and present ongoing performance metrics of GTM campaigns and programs, tying marketing results to business impact (sales, revenue, churn etc.) and key insights.
• Effectively use project management tools and best practices to develop timelines, track deliverables, manage project team resources and stakeholders, and meet in-market dates.
• Manage, coach and inspire a Campaign Specialist (direct report) who is responsible for day-to-day marketing activities that support campaign set-up, stakeholder management and follow-up, execution and measurement.

Requirements:

• Bachelor’s degree (or equivalent) in business (marketing and/or communications focus preferred) or other relevant areas of study.
• Minimum 7 years of progressive work experience with a focus on marketing communications and/or lifecycle management, with a minimum of 2 years people-management experience.
• Significant depth of knowledge and proven experience in marketing and multi-channel communications, and measurement for both B2C and B2B audiences
• Proven experience in marketing strategy and execution across digital ads, display, search, social media, email, and other marketing channels, with an understanding of KPIs to optimize performance.
• Strong business acumen, including Marketing, Finance, Analytics, Project Management, and Operations.
• Ability to work collaboratively with cross-functional teams and external partners, able to partner and influence to drive projects to completion.
• Strong preference for proficiency in tools such as Microsoft Office Suite, and Asana (or equivalent) and experience working with reporting and analytics tools such as Salesforce, Power BI.
• Experience working in a healthcare environment is an asset but not required.

Desired Attributes:

• Highly organized, with a strong understanding of end-to-end project accountabilities, managing timelines and budgets with meticulous record-keeping.
• Intuitive, asking great questions and quickly uncovering pain points and channel conflict.
• Self-starter, thinking several steps ahead, anticipating potential outcomes, and making things happen with limited direction.
• Pragmatic, focusing on business and revenue impact.
• Highly proactive, curious about the results of all marketing efforts, driven to capture and communicate results and key learnings.
• Takes pride in producing impactful communications and creative that capture audience attention.
• Full of positive energy and unstoppable in the face of obstacles, a resourceful problem-solver.
• Excellent written and verbal communication, taking pride in being accurate, clear, and concise.
• Highly collaborative, combining a strategic mindset with a hands-on approach.
• Applies critical thinking that is solution-focused to overcome challenges and problems.
• Leadership that prioritizes individuals, aiming to inspire, equip, and support the team to achieve their utmost potential.

Why You’ll Love Working Here:

• Employee Perks: Access to wellness programs like fitness training and other discounted Medcan services and products.
• Benefits: Comprehensive health plans, retirement saving matches, educational reimbursement, and so much more!
• Career Growth Opportunities: We believe in nurturing talent and providing opportunities for professional development and career advancement.
• Recognition: We celebrate our employees’ contributions through manager recognition and AwardCo prizes.
• Engaging Work Environment: Join a team that values collaboration, creativity, and continuous improvement.
• Hybrid Office Policy: Flexible work-from-home and office options.
• Coffee and Snacks: Keep your energy up with our delicious onsite offerings.

This is a full-time hybrid position working 40 hours per week based on business needs between regular office hours Monday – Saturday (9 AM – 5:30 PM). Our downtown Toronto clinic is conveniently located at 150 York St., which is nearby Osgoode and St. Andrew stations or a 10-minute walk from Union Station.

Ready to Apply? If you’re ready to make a difference and be part of a company that truly cares about its people, we’d love to hear from you! Apply today and let’s inspire wellness together.

Diversity, Equity and Accessibility: Medcan is dedicated to employment equity, diversity and inclusion. We strive to ensure all staff have a fair opportunity to participate and success at work. If contacted for an employment opportunity, please advise your Talent Acquisition Specialist if you require accommodation.