About SJC Media

SJC Media operates a portfolio of some of Canada’s most recognized consumer media brands, including Toronto Life, Maclean’s, Chatelaine, and FASHION. Our brands have built decades of audience trust and editorial authority, reaching millions of Canadians.

As consumer behaviour evolves, we’re focused on modernizing how these brands reach and retain audiences — applying better use of data, thoughtful experimentation, and emerging tools like AI to strengthen our relationships with consumers.

About the Role

SJC is looking for a Brand & Digital Marketing Manager to help shape how our consumer brands connect with audiences and grow their subscriber base. This role sits at the intersection of digital marketing, brand strategy, and P&L ownership.

You’ll lead marketing initiatives across a portfolio of consumer brands while collaborating on broader consumer marketing efforts across SJC’s flagship titles. The role combines strategic thinking with hands-on execution — from developing marketing plans and improving how we use data to understand audiences, to building campaigns that strengthen both brand engagement and commercial performance.

We’re looking for a marketer who understands that strong brands require strong marketing fundamentals, along with an appetite to innovate and drive results. Someone comfortable thinking about positioning, audience, and messaging and applying that thinking across channels like email, landing pages, direct mail, and paid media.

You’ll help evolve how these brands are marketed by testing new ideas, improving how we use data, and applying emerging tools like AI where they meaningfully improve results.

Key Responsibilities:

##Digital Marketing & Channel Management

• Lead cross-channel execution across email, landing pages, direct mail, and paid media collaboration
• Own lifecycle email strategy, segmentation, automation, and deployment calendar
• Leverage AI-powered segmentation, predictive modeling, and behavioral insights to enhance personalization
• Optimize acquisition funnels through A/B testing, conversion rate optimization, and machine-assisted experimentation
• Continuously improve lifecycle performance through advanced audience targeting and dynamic content strategies

Revenue, Growth & Performance

• Own P&L performance across a portfolio of brands.
• Manage annual marketing budgets with clear ROI accountability
• Forecast, track, and optimize revenue performance using data-driven and AI-supported insights
• Identify growth opportunities to increase subscriber acquisition, reduce churn, and improve lifetime value
• Integrate AI tools into campaign planning, targeting, and performance analysis to drive efficiency and scale

##Brand Execution & Creative Optimization

• Translate brand strategy into high-performing, insight-led campaigns
• Ensure consistency of messaging and creative across all consumer touchpoints
• Partner with editors, designers, and freelance talent to continuously elevate creative quality
• Leverage data, AI-driven insights, and performance analytics to inform creative testing, messaging refinement, and offer strategy
• Conduct market research, consumer surveys, and competitive analysis to identify growth opportunities and inform campaign direction

Circulation & Fulfillment Oversight

• Oversee subscriber fulfillment processes and print quantity planning
• Support circulation initiatives including list rentals and retention strategies
• Assist in audit statement preparation and ensure billing accuracy
• Identify opportunities to streamline operations through automation and AI-supported workflow tools (e.g., ChatGPT, Claude, Zapier)

Cross-Functional Leadership

• Collaborate with Editorial, Product, Data, Finance, and external vendors
• Stay current on emerging marketing trends, AI advancements, and subscription growth strategies
• Contribute to planning cycles including monthly performance reviews and long-range strategic planning
• Champion a culture of experimentation, testing, and continuous improvement

Qualifications

• 5–8+ years of experience in digital marketing or subscription growth for online platforms or DTC brands
• Proven experience managing revenue targets and marketing budgets
• Strong knowledge of email marketing platforms, paid media collaboration, and conversion optimization
• Experience leveraging CDPs, analytics platforms, and AI-driven marketing tools
• Demonstrated ability to apply automation and AI to improve targeting, personalization, and campaign performance
• Combination of brand and commercial mindset

Benefits at SJC:

SJC is committed to the well-being and professional development of its employees. Our comprehensive benefits package includes:

Health and Dental Benefits

• Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
• Scholarship program available for employees’ children.
• Exclusive employee subscription rates for SJC publications.
• A complimentary 1-year Toronto Life Insider membership.
• Discounted annual GoodLife membership.
• Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.
• A Workplace Built for Everyone:

SJC Values

-**Amaze our customers:**We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service. -**Be relentlessly curious:**We take the initiative to learn, try new things and brainstorm the next big idea. -**Respect every individual as equal:**We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs. -**Innovate and adapt with urgency:**Forward-thinking and flexible, we react quickly and boldly to change. -**Contribute to our community:**We apply our resources and passions to make a difference – for people and our planet

Accommodations at SJC

SJCi s proud to be an equal-opportunity employer, where everyone feels welcome and has the opportunity to thrive. We're committed to creating inclusive and barrier-free recruitment processes and work environments. If you're contacted for an interview and require any accommodations to ensure a fair and equitable experience, please let our Human Resources team know. We'll handle any information you share with complete confidentiality.

Inclusion at SJC

Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal – both inside our walls and within the larger community.