Top Benefits
Comprehensive health benefits with mental health programs
Supportive parental leave policies
Coaching and mentorship opportunities
About the role
Who you are
- 8+ years of experience scaling high growth enterprises in a product setting owning technology roadmap, vision and business outcomes
- Has experience defining effective CDP strategy and personalization efforts that has resulted in measurable business outcomes
- Have an understanding of PLG/ SLG motions
- Thrive in a highly demanding, cross functional & agile l environment working with diverse stakeholder
- Experience mentoring, coaching product owners in a global setting
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- If you're interested in this role and don't meet every listed requirement, we still encourage you to apply
What the job involves
- We’re looking for an experienced Product Manager to join Asana’s MarTech team
- Marketing Technology (MarTech) is a key pillar within Asana’s Enterprise technology function and is focused on supporting the Go-To-Market strategy and execution by binding tools, technology, data initiatives to drive growth and scale
- As an experienced MarTech Product Manager you will own the technology strategy, roadmap, and delivery of our marketing technology stack on the digital side (enabling personalization with customer data platforms via channels like email, web, academy) driving growth, operational efficiency, and insight generation
- You’ll partner closely with Digital, analytics and data teams to orchestrate an integrated stack and introduce AI-powered capabilities that improve key business levers through adoption, retention initiatives
- Define MarTech vision, value based roadmap aligned to marketing and business goals and outcomes, translate marketing use cases into clear product requirements
- Serve as product DRI with Digital leadership to run intake, prioritization, and an operating cadence
- Drive scalable, innovative pilots for AI/LLM use cases such as audience building, content generation, segmentation, predictive scoring, next-best-action
- Partner with analytics team to stand up experimentation frameworks for digital initiatives and derive insights to inform strategies
- Own Digital MarTech stack with an architect mindset (current state evaluations, gap analysis, future state improvements)
- Platforms in scope include : Iterable, Segment CDP, Email preference systems & deliverability, Academy platforms, Creative systems like Bynder (SkillJar, Discourse, Accredible), personalization platforms like Optimizely
Benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
About Asana
Software Development
1001-5000
Asana empowers organizations to work smarter. Asana is the only enterprise work management platform that connects company-wide goals, strategic initiatives, and the execution of work in one place. Asana has over 150,000 customers and millions of users in 200+ countries and territories. Customers like Amazon, Roche, and T-Mobile, rely on Asana to manage everything from goal setting and tracking to capacity planning, to product launches. For more information, visit www.asana.com.
Top Benefits
Comprehensive health benefits with mental health programs
Supportive parental leave policies
Coaching and mentorship opportunities
About the role
Who you are
- 8+ years of experience scaling high growth enterprises in a product setting owning technology roadmap, vision and business outcomes
- Has experience defining effective CDP strategy and personalization efforts that has resulted in measurable business outcomes
- Have an understanding of PLG/ SLG motions
- Thrive in a highly demanding, cross functional & agile l environment working with diverse stakeholder
- Experience mentoring, coaching product owners in a global setting
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- If you're interested in this role and don't meet every listed requirement, we still encourage you to apply
What the job involves
- We’re looking for an experienced Product Manager to join Asana’s MarTech team
- Marketing Technology (MarTech) is a key pillar within Asana’s Enterprise technology function and is focused on supporting the Go-To-Market strategy and execution by binding tools, technology, data initiatives to drive growth and scale
- As an experienced MarTech Product Manager you will own the technology strategy, roadmap, and delivery of our marketing technology stack on the digital side (enabling personalization with customer data platforms via channels like email, web, academy) driving growth, operational efficiency, and insight generation
- You’ll partner closely with Digital, analytics and data teams to orchestrate an integrated stack and introduce AI-powered capabilities that improve key business levers through adoption, retention initiatives
- Define MarTech vision, value based roadmap aligned to marketing and business goals and outcomes, translate marketing use cases into clear product requirements
- Serve as product DRI with Digital leadership to run intake, prioritization, and an operating cadence
- Drive scalable, innovative pilots for AI/LLM use cases such as audience building, content generation, segmentation, predictive scoring, next-best-action
- Partner with analytics team to stand up experimentation frameworks for digital initiatives and derive insights to inform strategies
- Own Digital MarTech stack with an architect mindset (current state evaluations, gap analysis, future state improvements)
- Platforms in scope include : Iterable, Segment CDP, Email preference systems & deliverability, Academy platforms, Creative systems like Bynder (SkillJar, Discourse, Accredible), personalization platforms like Optimizely
Benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
About Asana
Software Development
1001-5000
Asana empowers organizations to work smarter. Asana is the only enterprise work management platform that connects company-wide goals, strategic initiatives, and the execution of work in one place. Asana has over 150,000 customers and millions of users in 200+ countries and territories. Customers like Amazon, Roche, and T-Mobile, rely on Asana to manage everything from goal setting and tracking to capacity planning, to product launches. For more information, visit www.asana.com.