Who you are

• 7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities that live in digital environments
• Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials
• Strong presentation skills—you can confidently articulate design rationale to large stakeholder groups
• Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback
• Proficiency in Figma, Illustrator, Photoshop, and a deep understanding of brand documentation and systematization
• A passion for storytelling and the ability to create narratives that drive brand engagement
• Comfortable leading workshops, brand exercises, and sprints with both internal and external teams
• A deep understanding of product design principles and how brand design integrates with digital experiences
• Experience in motion, 3D, or interactive design to enhance brand expression
• Strong writing skills—whether it’s creative copy, brand guidelines, or strategic positioning
• Research shows that women and other marginalized groups tend to only apply for a job when they meet every single criteria. Does this role sound like it was made for you, yet you don’t check every box? Reach out anyways!

What the job involves

• As a Principal Brand Designer, you will set the creative vision for brands, driving excellence in brand identity, marketing, and storytelling
• You’ll guide clients and internal teams through the brand design process, ensuring our work is both visually stunning and strategically impactful
• You’ll play a key role in shaping how Metalab and our clients' brands come to life across digital experiences, bringing a systems-thinking approach to branding that integrates seamlessly with product design
• You’ll act as a brand leader, advocating for design excellence while collaborating across disciplines to build brands that don’t just look great—they enhance user experiences and drive business impact
• Lead the brand design process from concept to execution, setting the creative and strategic vision for brands
• Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses
• Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process
• Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences
• Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients
• Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams
• Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences
• Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process

Benefits

• Remote & IRL: We've been doing remote work since '06 and wouldn't have it any other way — and make space for quality time in-person to stay connected
• 4.5 day weeks We take half-day Fridays because there's life outside of work
• Unlimited time off: Unlimited PTO (really). We want everyone to be healthy and get time to give back
• Zero timesheets: We are focused on the results and quality of our work — not on counting hours
• Learning & Growth: Custom opportunities to invest in your career growth
• Flex hours & locations: For a schedule that's one-size-fits-you
• Equity program: Make an impact on the world's leading products and sometimes have a stake in them, too
• Health & wellness coverage: Both mental and physical benefits so you can be your best on and off the screen
• Parental leave: We give 16 weeks of paid and protected leave for primary caregivers