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Maple Leaf Sports & Entertainment logo

Senior Director, Partnership Marketing

Toronto, Ontario
Senior Level
full_time

About the role

Powered by Passion. United by Purpose. Build for Impact. At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one.

We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose.

From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities -- and we’re just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves.

So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.

  • We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for. **

Job Description MLSE is seeking a visionary, client-centric, and strategic marketing leader to join our Global Partnerships leadership team as Senior Director, Partnership Marketing. Reporting to the Senior Vice President, Global Partnerships, this role will oversee a broadened portfolio encompassing all MLSE teams and venues, including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts and other MLSE-operated facilities.

You will steer strategic management, activation excellence and commercial success of a large-scale, integrated partnership portfolio across multiple teams, venues, platforms, and brands. While leading a high-performing team responsible for stewarding relationships, you will blend client-centric leadership, revenue accountability, and people development, overseeing end-to-end partnership delivery while driving renewal, growth and innovation. You will operate as a trusted advisor to internal executives and external C-suite partners, while serving as a key member of the Global Partnerships leadership team.

  • Lead a broad portfolio of integrated marketing partnerships across multiple properties, platforms, and venues, aligning partner objectives with organizational brand priorities.
  • Develop and oversee 150+ long-term partnership roadmaps, renewal strategies, and growth plans that maximize retention and lifetime value.
  • Establish annual business plans, measurement frameworks, and KPIs for all major accounts, ensuring clear accountability and performance tracking.
  • Actively contribute to new business strategy by supporting partner storytelling, solution development, and go-to-market thinking.
  • Own the strategic delivery and fulfillment of sponsorship and partnership revenue, ensuring full recognition of contracted revenue annually.
  • Drive incremental value through innovative activations, platform integration, and data-informed optimization.
  • Partner closely with Global Partnerships Sales to identify opportunities for category expansion and renewal leverage points.
  • Maintain financial stewardship across partnership marketing budgets, forecasting, margin accountability, and resource allocation.
  • Oversee the planning, execution, and optimization of integrated partnership activations across live events, digital, social, media, experiential, community, and broadcast platforms.
  • Guide creative development and campaign execution in collaboration with internal teams and external agencies.
  • Ensure flawless execution of partner programs, including game-day activations, premium hospitality, VIP experiences, community initiatives, and tentpole moments.
  • Leverage data, insights, and research tools to continuously evolve activation strategy and demonstrate ROI.
  • Lead, mentor, and develop a multi-level partnership marketing organization, providing clear vision, coaching, performance management, and career pathways.
  • Champion a people-first, inclusive, and high-performance culture rooted in accountability, collaboration, and continuous learning.
  • Build scalable processes, systems and best practices to support operational excellence and team efficiency.
  • Centralize the overarching activation strategy and manage phases of the activation process (onboarding, activation, measurement, etc.), creating short and long-term measurable plans that are in sharable formats; for both internal and external communications.

Qualifications

  • 10+ years of progressive experience in partnership marketing, brand marketing, client service, or sponsorship (agency, sports, entertainment, media is highly preferred).
  • Proven experience leading teams and managing complex, high-value partner portfolios.
  • Demonstrated success driving renewals, revenue growth, and long-term partner relationships.
  • Strong business acumen with experience in budgeting, forecasting, and KPI-driven performance management.
  • Exceptional communication, presentation, and storytelling skills, particularly with executive audiences.
  • Ability to operate strategically while maintaining attention to detail in execution.
  • Experience within multi-property or large-scale rights-holder organizations is preferred.
  • Familiarity with integrated media, digital, social, and experiential platforms.
  • Experience managing agency ecosystems and cross-functional internal teams.

Please note

  • this role will be working in head office at 50 Bay Street at Scotiabank area, hybrid with 4 days in the office.
  • apply by Monday, January 12 at 11:59 pm.

We’re glad you’re here. Once you apply, we’ll follow up by email, and you can track everything in your Candidate Portal . Want instant updates? Opt-in for SMS notifications to stay in the loop.

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. This email is only for accommodation requests. Resumes sent to this email address will not be considered.

About Maple Leaf Sports & Entertainment

Broadcast Media Production and Distribution
1001-5000

MLSE is one of North America’s leading providers of unimaginable experiences. We are the parent company of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBAGL), TFC II (USL), and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. Our talented group of professionals are accountable for delivering everything our teams need to win.