About Us:
Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

The Opportunity:
Under Sunwing Vacations, we are looking for a Manager, Creative Copywriting to join us in making vacation dreams come true. As the Manager, Creative Copywriting, you will partner with creative, brand, marketing, social, digital, product, and business teams to create work that is strategically sound, creatively strong, and impossible to ignore. From major campaigns to everyday touchpoints, you will help define how the brand shows up in the world — with clarity, consistency, personality, and intent. The position reports to the Director, Creative and will be located in Toronto, Ontario.

What You’ll Do:

• Lead, coach, and develop a team of copywriters, creating a culture that is ambitious, collaborative, supportive, and creatively brave
• Create the conditions for strong creative performance by challenging the team, clearing roadblocks, and knowing when to guide, push, or jump in
• Lead the writing discipline within The Studio, setting the standard for clarity, craft, tone, and originality
• Provide strong creative direction and editing across projects, helping turn good thinking into better writing and better writing into stronger ideas
• Champion a distinctive and consistent brand voice while understanding how it flexes across brands, audiences, channels, and moments
• Work closely with designers and creative partners to develop ideas where words and visuals strengthen each other from the start
• Stay close to the work as a player-coach, stepping into concepting, writing, and key projects when needed
• Oversee writing across campaigns, digital, social, email, web, CRM, advertising, internal communications, and other customer and brand touchpoints
• Balance brand storytelling with performance-minded writing that is clear, effective, and grounded in audience needs
• Act as the senior creative writing lead for the business, building strong relationships and trust across teams
• Present ideas, rationale, and recommendations clearly and confidently to stakeholders and leadership
• Establish and maintain tone-of-voice principles, writing standards, and best practices that strengthen the brand and the work
• Contribute to the continued evolution of The Studio as a creative team producing work that can stand confidently alongside the best in the industry

What You’ll Need:

• Degree or diploma in Advertising, Communications, Journalism, English, Marketing, or a related discipline is an asset; equivalent experience will also be considered
• Minimum 5–7 years of experience in copywriting, content, or creative roles, with demonstrated experience leading people and creative output
• Experience working in an agency, creative team, or marketing environment where ideas, craft, and collaboration matter
• Strong portfolio demonstrating writing craft across channels, audiences, and formats
• Proven ability to lead writers, shape creative work, and develop talent
• Excellent writing, editing, and communication skills, with strong creative judgment and a sharp eye for tone and detail
• Strong understanding of brand voice, campaign development, content strategy, and channel best practices
• Ability to think strategically, work collaboratively, and move fluidly between big-picture direction and hands-on execution
• Experience influencing stakeholders and explaining creative decisions with clarity and confidence
• Strong organizational skills and the ability to manage multiple priorities in a fast-moving environment
• Curiosity, taste, and a genuine passion for making the work — and the team — better
• High personal and professional integrity, with a commitment to quality, collaboration, and continuous improvement

What We Offer:

• Hybrid Work Opportunities
• Great travel perks!
• Goodlife Corporate Discount
• Growth opportunities
• Free Parking
• Open concept, collaborative workspace
• Fresh Café with delicious snacks and meals at a subsidized price!
• Opportunity to give back through our social responsibility initiatives
• See for yourself! @sunwinglife

We thank all who apply however only those who meet the qualifications will be contacted.

Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email recruiting@sunwing.ca