Marketing Business Partner – IndoPac
Top Benefits
About the role
Application deadline: August 17th, 2025 Join the EDC Team! At EDC, we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade.
Position: Marketing Business Partner – IndoPac
Employment Type: Permanent
Compensation Details
- Marketing Generalist 18 : Salaries typically range from $94,664 to $126,219 annually, based on qualifications and experiences, plus a performance-based incentive.
Location:
- Export Development Canada operates in a hybrid work environment, currently requiring employees to work in the office 2 days per week. (subject to change)
- This role can be performed from EDC’s headquarters in Ottawa.
- Relocation assistance is available for candidates who meet the eligibility criteria.
About EDC At Export Development Canada (EDC), we empower Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.
Why Join EDC?
-
Collaborate with a diverse, experienced team – Work alongside talented professionals who bring a wealth of knowledge and expertise to drive success.
-
Thrive in a supportive, teamwork-driven environment – Flourish in a workplace where collaboration and mutual support are paramount.
-
Impact global communities through sustainable growth in emerging markets – Make a meaningful difference by fostering sustainable development in key regions around the world.
-
Recognized as one of Canada’s Top 100 Employers, Best Diversity Employers, and a Top 100 Family-Friendly Employers – Join a company that is celebrated for its commitment to excellence, diversity, and work-life balance.
-
Enjoy a comprehensive Total Rewards package:
-
Flexible benefits – Our program lets you choose coverage that suits your unique needs, including Medical, Dental, Life, and more. Plus, we offer additional Flex credits to tailor your plan even further.
-
Defined Contribution Pension Plan – Secure your future with our generous matching program that helps you save for retirement.
-
Competitive vacation program – Enjoy a work-life balance with our competitive vacation program, starting with 4 weeks of vacation and 2 floater days each year for permanent employees.
-
Comprehensive wellness programs – Stay healthy and happy with access to wellness initiatives, mental health support, and fitness programs.
-
Professional Development – Advance your career with our support for growth and development through conferences, language training, and educational opportunities.
Team Overview As part of the Chief Operating Officer’s (COO) group, the Marketing Strategy and Effectiveness (MSE) team is seeking a Marketing Business Partner for the Indo-Pacific region. The MSE team supports the needs of our Brand, Demand Generation, Customer Experience, Customer Analytics, Martech and Web Experience teams who deliver on initiatives that support EDC’s strategy. The Business Partner roles within the team act as liaisons between marketers and internal stakeholders at EDC that lead the various strategic portfolios, one of them being the EDC Indo-Pacific Strategy.
What You Will Be Doing We’re seeking an experienced senior marketer to develop and lead the marketing strategy for the Indo-Pacific region, driving growth in alignment with EDC’s regional priorities. As the marketing subject matter expert, you’ll collaborate with domestic and international stakeholders to strengthen EDC’s brand, generate demand, and support trade partners in accelerating Canadian trade and investment in the region.
Key Responsibilities
- Regional Strategy & Planning - Develop and lead the execution of a tailored marketing strategy for Indo-Pacific region, ensuring alignment with EDC’s goals and global marketing initiatives.
- Stakeholder Collaboration - Act as the main marketing liaison between Indo-Pacific stakeholders, the central Marketing team, agencies and trade ecosystem partners, fostering strong, trust-based relationships and ensuring regional needs are represented. This includes acting as the Marketing subject matter expert, helping build stakeholder awareness of EDC priorities and understanding of marketing best practices to achieve their objectives.
- Campaign and Marketing Initiative Development & Execution - Partner with internal teams to design and implement integrated marketing campaigns and Marketing initiatives ensuring they are relevant and impactful for the Indo-Pacific target audience. This includes creating messaging and communications for customers and partners, generating content for campaigns, the web, social media, corporate reports and networking events.
- Performance Measurement - Track and analyze campaign and Marketing initiative performance, providing actionable insights to optimize future initiatives and demonstrate marketing impact.
- Cross-Functional Coordination - Collaborate with Product, Frontlines, Communications, Agencies of Record and other teams to ensure cohesive messaging and strategic alignment across all touchpoints.
- Market Intelligence - Stay informed on regional market trends, customer insights, and competitive activity to inform marketing strategies and tactics.
- Budget Management - Manage regional marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
- Brand Stewardship - Ensure all marketing activities adhere to brand guidelines while adapting messaging to resonate with local audiences.
What We Are Looking For
- Undergraduate or advanced degree in business administration, marketing, communications, or a related field, establishing a solid academic foundation for strategic marketing leadership.
- Demonstrates 5+ years of experience with a strong emphasis on marketing strategy, field, regional, and partner marketing—bringing a consultative and results-driven approach to marketing execution.
- A seasoned senior marketing generalist with deep knowledge across all core marketing disciplines, including brand development, lead generation, digital marketing, and communications.
- Proven ability to build strong stakeholder relationships and influence cross-functional teams.
- Strong project management and organizational skills
- Analytical mindset with experience using data to drive decisions
- Excellent communication and presentation skills
- Demonstrates experience working with Canadian government departments in the trade ecosystem.
- Demonstrates exceptional ability to communicate effectively across diverse cultural contexts, fostering collaboration and understanding in global teams, partner networks, and customer engagements.
- Must be available to work flexible hours. At times you will be expected to participate remotely in meetings held outside of the eastern standard time zone. (e.g. evenings or early mornings)
What Will Make You Stand Out
- Broad knowledge of international trade
- Experience in financial services
- Proficiency in both official languages
Please note that qualified candidates may be considered for similar roles at this level within EDC for the next 12 months.
Eligibility
- Eligibility: EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements. The position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.
This position is open to individuals who meet all the essential criteria outlined above and submit their applications by the closing date. Ready to make a difference? This is your chance to join a dynamic, growing team and leave your mark on our organization, development finance, and the world.
Apply today!
Want to learn more about EDC? Check our website here https://www.edc.ca
EDC's Commitment to Employment Equity Ex port Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures, backgrounds, and abilities. At EDC, we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow, develop, succeed, and be their truest selves. We actively encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community. Should you require any accommodation during the recruitment and selection process, please let our Recruitment team know Your application must clearly demonstrate how you meet all the requirements. We thank all applicants' interest in a career at EDC; however, only those selected for an interview will be contacted. Should you require any accommodation during the recruitment and selection process, please contact the Recruitment team at accessibility@edc.ca .
Posting Date Jul 31, 2025, 1:19:16 PM
Primary Location: Ontario-Ottawa
Job Type Permanent
Schedule Full-time
Marketing Business Partner – IndoPac
Top Benefits
About the role
Application deadline: August 17th, 2025 Join the EDC Team! At EDC, we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade.
Position: Marketing Business Partner – IndoPac
Employment Type: Permanent
Compensation Details
- Marketing Generalist 18 : Salaries typically range from $94,664 to $126,219 annually, based on qualifications and experiences, plus a performance-based incentive.
Location:
- Export Development Canada operates in a hybrid work environment, currently requiring employees to work in the office 2 days per week. (subject to change)
- This role can be performed from EDC’s headquarters in Ottawa.
- Relocation assistance is available for candidates who meet the eligibility criteria.
About EDC At Export Development Canada (EDC), we empower Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.
Why Join EDC?
-
Collaborate with a diverse, experienced team – Work alongside talented professionals who bring a wealth of knowledge and expertise to drive success.
-
Thrive in a supportive, teamwork-driven environment – Flourish in a workplace where collaboration and mutual support are paramount.
-
Impact global communities through sustainable growth in emerging markets – Make a meaningful difference by fostering sustainable development in key regions around the world.
-
Recognized as one of Canada’s Top 100 Employers, Best Diversity Employers, and a Top 100 Family-Friendly Employers – Join a company that is celebrated for its commitment to excellence, diversity, and work-life balance.
-
Enjoy a comprehensive Total Rewards package:
-
Flexible benefits – Our program lets you choose coverage that suits your unique needs, including Medical, Dental, Life, and more. Plus, we offer additional Flex credits to tailor your plan even further.
-
Defined Contribution Pension Plan – Secure your future with our generous matching program that helps you save for retirement.
-
Competitive vacation program – Enjoy a work-life balance with our competitive vacation program, starting with 4 weeks of vacation and 2 floater days each year for permanent employees.
-
Comprehensive wellness programs – Stay healthy and happy with access to wellness initiatives, mental health support, and fitness programs.
-
Professional Development – Advance your career with our support for growth and development through conferences, language training, and educational opportunities.
Team Overview As part of the Chief Operating Officer’s (COO) group, the Marketing Strategy and Effectiveness (MSE) team is seeking a Marketing Business Partner for the Indo-Pacific region. The MSE team supports the needs of our Brand, Demand Generation, Customer Experience, Customer Analytics, Martech and Web Experience teams who deliver on initiatives that support EDC’s strategy. The Business Partner roles within the team act as liaisons between marketers and internal stakeholders at EDC that lead the various strategic portfolios, one of them being the EDC Indo-Pacific Strategy.
What You Will Be Doing We’re seeking an experienced senior marketer to develop and lead the marketing strategy for the Indo-Pacific region, driving growth in alignment with EDC’s regional priorities. As the marketing subject matter expert, you’ll collaborate with domestic and international stakeholders to strengthen EDC’s brand, generate demand, and support trade partners in accelerating Canadian trade and investment in the region.
Key Responsibilities
- Regional Strategy & Planning - Develop and lead the execution of a tailored marketing strategy for Indo-Pacific region, ensuring alignment with EDC’s goals and global marketing initiatives.
- Stakeholder Collaboration - Act as the main marketing liaison between Indo-Pacific stakeholders, the central Marketing team, agencies and trade ecosystem partners, fostering strong, trust-based relationships and ensuring regional needs are represented. This includes acting as the Marketing subject matter expert, helping build stakeholder awareness of EDC priorities and understanding of marketing best practices to achieve their objectives.
- Campaign and Marketing Initiative Development & Execution - Partner with internal teams to design and implement integrated marketing campaigns and Marketing initiatives ensuring they are relevant and impactful for the Indo-Pacific target audience. This includes creating messaging and communications for customers and partners, generating content for campaigns, the web, social media, corporate reports and networking events.
- Performance Measurement - Track and analyze campaign and Marketing initiative performance, providing actionable insights to optimize future initiatives and demonstrate marketing impact.
- Cross-Functional Coordination - Collaborate with Product, Frontlines, Communications, Agencies of Record and other teams to ensure cohesive messaging and strategic alignment across all touchpoints.
- Market Intelligence - Stay informed on regional market trends, customer insights, and competitive activity to inform marketing strategies and tactics.
- Budget Management - Manage regional marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
- Brand Stewardship - Ensure all marketing activities adhere to brand guidelines while adapting messaging to resonate with local audiences.
What We Are Looking For
- Undergraduate or advanced degree in business administration, marketing, communications, or a related field, establishing a solid academic foundation for strategic marketing leadership.
- Demonstrates 5+ years of experience with a strong emphasis on marketing strategy, field, regional, and partner marketing—bringing a consultative and results-driven approach to marketing execution.
- A seasoned senior marketing generalist with deep knowledge across all core marketing disciplines, including brand development, lead generation, digital marketing, and communications.
- Proven ability to build strong stakeholder relationships and influence cross-functional teams.
- Strong project management and organizational skills
- Analytical mindset with experience using data to drive decisions
- Excellent communication and presentation skills
- Demonstrates experience working with Canadian government departments in the trade ecosystem.
- Demonstrates exceptional ability to communicate effectively across diverse cultural contexts, fostering collaboration and understanding in global teams, partner networks, and customer engagements.
- Must be available to work flexible hours. At times you will be expected to participate remotely in meetings held outside of the eastern standard time zone. (e.g. evenings or early mornings)
What Will Make You Stand Out
- Broad knowledge of international trade
- Experience in financial services
- Proficiency in both official languages
Please note that qualified candidates may be considered for similar roles at this level within EDC for the next 12 months.
Eligibility
- Eligibility: EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements. The position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.
This position is open to individuals who meet all the essential criteria outlined above and submit their applications by the closing date. Ready to make a difference? This is your chance to join a dynamic, growing team and leave your mark on our organization, development finance, and the world.
Apply today!
Want to learn more about EDC? Check our website here https://www.edc.ca
EDC's Commitment to Employment Equity Ex port Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures, backgrounds, and abilities. At EDC, we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow, develop, succeed, and be their truest selves. We actively encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community. Should you require any accommodation during the recruitment and selection process, please let our Recruitment team know Your application must clearly demonstrate how you meet all the requirements. We thank all applicants' interest in a career at EDC; however, only those selected for an interview will be contacted. Should you require any accommodation during the recruitment and selection process, please contact the Recruitment team at accessibility@edc.ca .
Posting Date Jul 31, 2025, 1:19:16 PM
Primary Location: Ontario-Ottawa
Job Type Permanent
Schedule Full-time