250 Yonge Street Toronto Ontario,M5B 2L7

Role Overview
The Manager, Social, PR, Influencers, Content & Community is responsible for overseeing the day‑to‑day execution, coordination, and optimization of AIR MILES’ social media presence, influencer initiatives, PR programs, content planning, and online community management. This role leads a team of specialists and agency partners to ensure consistent delivery of high‑quality content, meaningful collector engagement, and strong brand reputation across all digital and earned channels.

This manager supports the development of channel strategies and plays a key role in bringing campaign plans to life, ensuring alignment with brand goals and marketing priorities. The ideal candidate is a strong people leader, a collaborative partner, and a hands‑on operator who can balance planning, execution oversight, and team development.

Responsibilities:

Social Media & Community Management

• Oversee the content calendar, content creation, content review, and daily operations across AIR MILES’ social channels
• Ensure content is aligned to brand standards, campaign requirements, and audience needs.
• Monitor social engagement, responses, and community dynamics to ensure timely, brand‑appropriate interactions.
• Guide reporting on social performance and surface insights to senior leaders.

Brand Reputation & Social Listening

• Oversee social listening processes, ensuring the team tracks sentiment, emerging conversations, and potential risks.
• Surface insights, opportunities, and escalations to senior leaders and cross-functional teams.
• Support community responses, ensuring accuracy, clarity, and brand alignment.

Influencer Partnerships

• Manage the execution of influencer campaigns, including briefing, content approvals, timelines, and partner coordination.
• Work with specialists and agencies to identify creators, review content, and track deliverables.
• Ensure influencer work aligns with campaign goals, brand guidelines, and performance metrics.

Public Relations Coordination

• Support the execution of PR initiatives for B2B and B2C audiences.
• Partner with PR specialists and agencies on drafting, distributing, and tracking earned media assets.
• Review media coverage reports and escalate important trends or risks as needed.

Cross-Functional Collaboration

• Serve as the point of coordination between the Brand team, Marketing, Product, Legal, CRM, and external agency partners.
• Ensure team activities ladder up to wider marketing plans and brand initiatives.

Measurement & Reporting

• Oversee weekly and monthly reporting for social, content, PR, and influencer activities.
• Ensure the team delivers actionable insights and recommendations to support optimization.

Qualifications

• 7+ years in social media, influencer marketing, PR, or digital content; 3+ years leading teams.
• Hands-on experience managing multi‑channel social content, community engagement, and creator partnerships.
• Strong understanding of social listening, analytics, and performance reporting.
• Skilled at managing agencies, multiple stakeholders, and cross‑functional collaboration.
• Excellent communication, project management, and organizational abilities.
• Ability to balance strategy and execution in a fast-paced environment.

Salary:

$69,000.00 - $129,000.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.