Who you are

• You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity
• We're looking for an experienced, AI-native demand generation specialist to own our lifecycle and nurture programs — the strategic engine driving users from awareness to adoption and expansion across Grafana's growing user base
• 3+ years of experience in B2B SaaS demand generation or growth marketing, ideally within a technical product or developer-focused environment
• Demonstrated experience owning a program end-to-end - from ideation and strategy through launch, reporting, and continuous optimization
• Active AI tool usage: you've built workflows, automated processes, or designed AI-assisted programs — not just used AI for content drafts
• Strong data literacy and attribution capability — you conduct complex analysis across a PLG + commercial motion, develop attribution models, and advise on analytics strategy. You connect OSS adoption, self-serve cloud trials, and enterprise pipeline signals into a coherent view of program impact, and you can pressure-test your own analysis when the data is ambiguous or contradictory
• Clear, confident communicator with marketing and GTM leadership. You translate program performance into business narrative and hold a point of view when challenged, in live conversations and async updates
• Deep proficiency across core lifecycle channels — email nurture, website optimization, paid media — with demonstrated ability to layer AI workflows and automation on top of established channel fundamentals
• Fluency with technical audiences — you understand how technical practitioners and developer teams evaluate, adopt, and expand product usage. You can connect lifecycle program execution to the buying motion of a developer-focused, PLG-led product, and translate that context into messaging and strategy decisions
• Hands-on experience with Claude Code

What the job involves

• This role sits at the intersection of AI-driven program evolution, multi-channel execution, and business impact. The right candidate brings deep experience, a genuine AI-native working style, and the strategic instinct to connect their work to what the business cares about most
• Own AI-Driven Nurture Program Expansion Lead the strategy and evolution of AI-powered nurture programs — identifying opportunities to deepen engagement, improve conversion, and expand pipeline attribution across the funnel. AI is the core operating layer
• Multi-Channel Execution with AI Integration Own strategy and execution for lifecycle campaigns across email nurture, website personalization, and paid channels with AI workflows embedded throughout. You build programs where AI handles scale and you handle judgment
• Data Analysis & Attribution Conduct complex campaign analysis using both traditional analytics tools and AI-assisted analysis. Translate findings into clear recommendations for GTM leadership. You define what we measure and why — including how influence traces across OSS adoption, self-serve trials, and enterprise pipeline
• Cross-Functional Ownership Partner with Sales, SDRs, content, and creative to drive alignment and own shared outcomes — not just your lane. You build the relationships, enable other teams, and hold the result accountable across org lines

Benefits

• Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year
• Healthcare: We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India
• Retirement planning: There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany
• Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned
• Work location: Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space
• Choice of tech: There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years
• Mindfulness: When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers
• Paid parental leave: Grafana offers paid parental leave to all eligible new parents. This offers Grafanistas time to bond with and care for their children in the first year after birth or adoption
• Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists