Position Title:

Senior Producer, CBC Podcasts Audience Growth Hub (English Services)

Status of Employment:

Temporary Long-Term (Fixed Term)

Position Language Requirement:

English

Language Skills:

English (Reading), English (Speaking), English (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2025-09-09 11:59 PM

DESCRIPTION:

CBC Podcasts produces a diverse collection of award-winning podcasts that engage, enlighten and entertain. We are the #1 Canadian podcast publisher with more than 35 series in genres such as investigative, documentary, entertainment, narrative storytelling, and information.

CBC Podcasts is looking for a Senior Producer for our Audience Growth Hub. This position is for 12-months, backfilling for a maternity leave. The target start date is Nov 3rd, 2025 (Nov 3, 2025-Nov 29, 2026 )

You will report to the Senior Manager, Audience Growth Hub.

Your Key roles and responsibilities include:

• Provide leadership and feedback to 5-10 satellite producers working on various teams across the CBC. This includes setting and sharing best practices and tailored guidance for podcast discoverability to podcast producers and digital producers across EFS and News. This includes:

  • Social platforms: leveraging vertical video for effective brand awareness + tracking content conversion
  • Shoulder content: creating or supporting the tactical creation of supplemental digital content (e.g. newsletters, blog posts, trailers, 30-second promos)
  • Umbrella feeds: overseeing the release of different seasons underneath the banner of ongoing feeds (e.g. Understood, Uncover, Personally)
  • Audio on YouTube: Working with YouTube producers to adapt series for this growing platform (e.g. collaborating on thumbnails, bespoke headlines, etc)
  • Metadata (i.e. ensuring high quality series descriptions, episode titling + descriptions, use of smart links in show notes, etc.)
  • Outreach materials: create or support the creation of publicity materials including Novone pagers, lookaheads, episode guides, etc.

• Be among those accountable for the unit achieving its goals and objectives.

• Run regular meetings of interested podcast producers looking to learn about audience-first best-practices, data dissemination, conversion from promos, etc.

• Make decisions in complex environments and lead staff in the use of program and production techniques and procedures.

• Commission data debriefs and delegate presentation of results to teams/managers on an ongoing basis

• Assigning and vetting the work of Coordinating Producers, including writing metadata, vertical video scripts, and newsletter copy. (Scripting and editing)

• Managing the performance of team members (including Interns). This includes the PMSD process.

• Ensure all media produced meets the highest standards of editorial excellence and align with CBC’s Journalistic Standards and Practices (JSP)

• Support team development and on-going staff feedback.

• Perform the function of duties of an equivalent or lower classification as required

Qualifications:

• University degree in journalism or equivalent
• 5 years experience with a minimum of three years of related digital journalism experience at a major media organization
• Demonstrated ability to lead teams
• Solid understanding of the larger podcast ecosystem and is an engaged podcast listener
• Familiarity with CBC Podcasts’ mission
• Proven ability to create engaging digital/social content using a variety of treatments
• Understanding of, and creativity around, audience building strategy for a range of genres including narrative and true crime series
• Excellence in using dominant social platforms including Facebook and Instagram
• Strong communication skills (oral and written), and ability to communicate clearly and effectively about programming, content and strategic issues
• Experience with various technical platforms including photo and audio editing, digital cameras, live chats, content management systems, etc
• A good understanding of our in-house audio upload tool and the knowledge to work with and speak about audio files, specs, upload requirements, etc.
• Knowledge of digital trends/strategies and ability to use metrics and analytics to inform and adjust strategy as needed
• Self-starter and problem solver
• Independent worker with ability to work collaboratively as needed
• Great multi-tasking abilities, time management skills and attention to detail
• Strong organizational skills and adaptability to work with diverse individuals and team cultures
• Ability to prioritize multiple demands, work quickly and meet deadlines is essential
• Knowledge of CBC journalistic standards and practices is necessary

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the

Diversity and Inclusion section

of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to

recruitment@cbc.ca

.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our

corporate website

. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on

conflicts of interest

. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Work Schedule:

Full time