WHO WE ARE
When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.

Our mission is to create better health for all Canadians, and we know that starts with our employees.

THE ROLE IN A NUTSHELL

ABOUT GREENSHIELD VENTURES

GreenShield Ventures is the venture studio and innovation hub of GreenShield. GreenShield Ventures places Canadians at the heart of our innovation process in pursuit of GreenShield’s mission of Better Health for All Canadians.

GreenShield Ventures incubates and builds groundbreaking digital solutions in insurance, benefits administration, and healthcare delivery. At the helm of GreenShield Ventures is Luke Vigeant, the co-founder and former President of Inkblot Technologies – a mental health platform known for its personalized therapist matching tool acquired by GreenShield in 2021. Luke’s role expanded to oversee the development of a GreenShield’s integrated health and benefits ecosystem, GreenShield+. The team operates nimbly, leveraging a small, internal core team and augments capacity through product specific teams, consultants and contractors.

GreenShield Ventures is seeking a full-time Analyst to join our dynamic, fast-moving innovation team. Reporting directly to the Business Development Manager and working closely with the Product Manager, this role provides a unique opportunity to learn at the ground floor of venture building within Canada’s only not-for-profit payer-provider.

As Analyst, you’ll wear many hats—supporting market research, product strategy, and venture development—while contributing directly to the creation of healthtech and insuretech products that have real impact on Canadians’ lives. You’ll thrive here if you are curious, detail-oriented, and motivated by the opportunity to transform complex problems into actionable insights.

This is a hands-on, high-growth role where you’ll gain exposure to the full lifecycle of new product and venture creation—from idea backlog management and hypothesis development, to user discovery and external ecosystem building. You’ll be challenged daily, but you’ll also have unmatched opportunities to learn, grow, and make a meaningful contribution to our mission.

KEY RESPONSIBILITIES

Backlog & Idea Management

• Own and run the end-to-end process for managing the Ventures idea backlog alongside the Business Development and Product leads.
• Coordinate brainstorming sessions (internal and external) to generate, prioritize, and refine new venture opportunities.

Research & Insight Generation

• Conduct in-depth market research, including market sizing, competitive benchmarking, comparables analysis, and business model exploration.
• Develop clear product and go-to-market hypotheses that can be tested and validated quickly.
• Prepare discovery interviews with users, partners, and stakeholders to uncover unmet needs and refine problem statements.

Venture Development & Product Support

• Support evaluation of the effort, risk, and resources required to bring new products and ventures to life.
• Work closely with design and product owners to help inform Product Requirements Documentation and rapid prototyping efforts.
• Translate findings into actionable insights to guide product, design, and commercial decision-making.

Cross-Functional & Ecosystem Engagement

• Build collaborative relationships across departments to support idea generation and problem discovery.
• Represent GreenShield Ventures externally by contributing to thought leadership, supporting ecosystem events, and building our presence in the Canadian healthtech and innovation community.
• Help prepare reports, presentations, and dashboards that distill complex analysis into compelling narratives for executives and stakeholders.

Market Analysis & Ecosystem Tracking:

• Identify and track market innovations and startups in the ecosystem relevant to the Ventures’ theses and distill learnings back to the Ventures team

• Network with investors and thought leaders relevant to GreenShield’s current and future products in order to inform innovation priorities

• Advance innovations by building relationships and creating strategic partnerships with key players contributing to healthtech in Canada including charities, nonprofits, government departments, larger industry players, and health systems

WHO WE'RE LOOKING FOR

Qualities & Mindset

• Mission-driven and energized by the opportunity to shape the future of health and coverage in Canada.
• Eager to learn, adaptable, and motivated by the challenge of working in a fast-paced, early-stage environment.
• Collaborative, comfortable in a small team setting, and able to work independently with strong accountability.
• Embraces experimentation and sees failure as an opportunity to learn and iterate.

Education & Experience

• Bachelor’s or Master’s degree in Entrepreneurship, Information Systems, Business Administration, or a related field.
• 3+ years of experience in market analysis, venture development, innovation, consulting, or technology roles—ideally with exposure to startups or early-stage product development.
• Experience in healthtech, venture capital, investment banking, or insurance is an asset, but not required.

Technical & Analytical Skills

• Familiarity with backlog planning processes, iterative product development, and startup methodologies.
• Comfort collaborating with product and technical teams, with working knowledge of modern tools and technologies (API integrations, analytics platforms, AI, workflow automation).
• Strong analytical and research abilities with a knack for turning data into insight and action.

Soft Skills

• Excellent communicator who can translate complex findings into simple, compelling stories.
• Highly organized, detail-oriented, and skilled at managing multiple workstreams at once.
• Strong relationship-builder across teams and stakeholders, both internal and external.

Nice to Haves

• MBA or Master’s in Technology Innovation.
• Ancillary skills in engineering, design, or product management.
• Experience in the health insurance or non-profit sector.

THE CULTURE
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.

Here’s to Better Health for All!

A FEW MORE DETAILS
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.

GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through requestforaccommodation@greenshield.ca. Information received relating to accommodation will be addressed confidentially.

Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).