Lieu De Travail

Toronto, Ontario, Canada

Horaire

37.5

Secteur D’activité

Marketing

Détails De La Rémunération

$81,600 - $115,200 CAD

La TD a à cœur d’offrir une rémunération juste et équitable à tous les collègues. Les occasions de croissance et le perfectionnement des compétences sont des caractéristiques essentielles de l’expérience collègue à la TD. Nos politiques et pratiques en matière de rémunération ont été conçues pour permettre aux collègues de progresser dans l’échelle salariale au fil du temps, à mesure qu’ils s’améliorent dans leurs fonctions. Le salaire de base offert peut varier en fonction des compétences et de l’expérience du candidat, de ses connaissances professionnelles, de son emplacement géographique et d’autres besoins particuliers du secteur et de l’entreprise.

En tant que candidat, nous vous encourageons à poser des questions sur la rémunération et à avoir une conversation franche avec votre recruteur, qui pourra vous fournir des détails plus précis sur ce poste.

Description Du Poste

The 1:1 Practice job family encompasses targeted marketing campaign execution from planning, through execution, to performance tracking. These roles are responsible for partnering with internal business units/channels and Marketing experts across the organization to create and execute world class marketing strategies, plans and campaigns that drive shareholder value and increase customer loyalty. As key business partners, 1:1 marketers act as consultants on all aspects of 1:1 marketing, influencing the marketing strategy, as well as ensuring that marketing programs are delivered flawlessly, leveraging data and insights, with the best customer experience. Roles in this job family include a range of capabilities for developing, executing and managing communications across Marketing, in support of business objectives and in alignment with the TD brand.

Key practice areas for this job family include but are not limited to the following: creating consumer insights, monitoring trends, building marketing plans, developing/executing integrated marketing campaigns, campaign management, agency collaboration, management of the marketing budget and measuring/optimizing results.

1:1 marketing tactics and channels include but are not limited to the following: Email, Direct Mail, Advice Prompts (EasyWeb/Mobile/Branch/Phone), Statement Messages/Inserts, OBTM, Leads, IVR. Practitioners utilize owned channels within branch, contact centre, ATM, mobile, public and secure site as well as paid channels.

The Marketing job family is considered a specialized professional practice that requires a thorough understanding of the businesses supported and broader organization/operating model, Marketing Campaign Ecosystem, formal or advanced education, highly specialized knowledge and/or relevant experience.

Job Description

Reporting to the Senior Group Marketing Manager, 1:1 Practice, this role is dedicated to supporting Credit Cards 1:1 marketing programs and campaigns. The successful candidate will be responsible for the planning, execution, optimization, and measurement of personalized 1:1 marketing campaigns, customer journeys, and programs that drive measurable business results while delivering exceptional customer experiences and supporting business strategies.

As a knowledgeable 1:1 marketing professional, this role acts as a strategic consultant, providing thought leadership on audience strategy, personalization, testing and optimization frameworks, customer journey design, and marketing best practices to drive business growth and enhance the customer experience. The successful candidate will leverage data, insights, and marketing technology capabilities to inform recommendations and deliver high-impact 1:1 marketing programs.

Customer

Lead the flawless execution of programs and tactical plans, partnering with internal and vendor stakeholders while driving go/no-go decision making and execution readiness. Partner with Marketing Planning, Delivery, Channel and Vendor teams in the development and execution of best-in-class 1:1 marketing. Participate in quarterly and annual planning activities. Understand the role of different 1:1 channels, personalization capabilities, audience strategies and testing approaches and their impact on achieving marketing objectives; use this understanding to influence program design. Partner with analytics, technology, channel, delivery, and business stakeholders to develop and execute customer-centric programs and marketing strategies. Leverage customer insights, campaign performance results, and behavioural data to identify opportunities for optimization, personalization, and improved business outcomes. Utilize marketing technology and customer engagement platforms to execute, measure, and optimize 1:1 marketing campaigns and customer journeys. Participate in evaluating the effectiveness of projects/plans after implementation; assist in compiling, analyzing and communicating results, developing recommendations, and incorporating learnings into future programs. Monitor trends, identify issues and opportunities, and provide recommendations to relevant stakeholders. Navigate roadblocks by engaging key stakeholders/sponsors and driving resolution. Provide ongoing communication to ensure appropriate stakeholders are engaged and informed of progress, changes, and results. Adhere to all approved marketing processes and procedures to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Maintain appropriate project records, databases and information; report to management and others on project status and updates.

Shareholder

Prioritize and manage own workload to meet service level requirements for service and productivity Ensure respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities Analyze campaign and program performance to identify trends, generate insights, and develop actionable recommendations that improve business outcomes Monitor service, productivity, and operational effectiveness and implement continuous process and performance improvements where opportunities exist Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s) Consistently exercise discretion in managing correspondence, information, and matters of confidentiality; escalate issues where appropriate Protect the interests of the organization by identifying and managing risks and ensuring the prompt and thorough resolution of escalated non-standard or high-risk issues Maintain a culture of risk management and control, supported by effective processes and aligned with risk appetite Lead or facilitate remediation activities to address performance, risk, governance, or control issues Participate in cross-functional and enterprise initiatives as a subject matter expert, helping to identify risks and provide guidance on complex situations Apply subject matter expertise in the discipline, providing guidance, assistance, and direction to others Actively manage relationships within and across business lines, corporate functions, and control partners to ensure alignment with enterprise and regulatory requirements Influence and align cross-functional stakeholders on complex initiatives, balancing customer experience, business objectives, and operational requirements Keep abreast of emerging issues, industry trends, marketing technologies, and evolving regulatory requirements and assess potential impacts Contribute to the evolution of 1:1 marketing capabilities, including personalization, customer journey management, testing practices, and marketing technology adoption

Team

Participate fully as a member of the team, supporting a positive work environment that promotes service excellence, quality, innovation, collaboration, and timely communication of issues and opportunities. Serve as a subject matter expert in 1:1 marketing, providing guidance and best practices on campaign strategy, audience targeting, personalization, testing approaches, and customer journey design. Provide thought leadership and industry knowledge within area of expertise, actively sharing knowledge and best practices across the team and business unit. Keep current on emerging trends, developments, marketing technologies, and industry best practices while continuously expanding business and professional knowledge. Participate in personal performance management and development activities, including cross-training and ongoing skills development. Keep stakeholders informed of project status, progress, risks, and other relevant information related to day-to-day activities. Contribute to the development of team skills and capabilities through mentorship, knowledge sharing, and the promotion of best practices. Lead and influence cross-functional working teams and build strong relationships with internal and external business partners to successfully deliver complex initiatives and achieve shared business outcomes. Foster a culture of continuous learning, innovation, inclusion, and knowledge sharing by introducing new ideas, emerging trends, and best practices. Contribute to a fair, positive, and equitable environment that supports a diverse workforce.

Job Requirements

Undergraduate degree or relevant professional certifications, designations, or equivalent required 3+ years of progressive experience in marketing, direct marketing, customer journey management, CRM, campaign management, or related disciplines Self-motivated with strong organizational, communication, and stakeholder management skills, with the ability to prioritize and manage multiple competing priorities in a collaborative and fast-paced environment Strong knowledge of marketing principles and disciplines, strategy development, customer engagement, consulting practices, and the lines of business and customer segments supported Experience designing and executing data-driven, customer-centric marketing campaigns across multiple channels Demonstrated ability to leverage customer insights, campaign performance results, and testing strategies to inform recommendations and optimize business outcomes Experience collaborating with cross-functional partners and influencing decisions in a complex, matrixed environment Familiarity with marketing technology platforms, customer engagement solutions, personalization capabilities, and campaign execution processes Strong analytical, problem-solving, communication, and project management skills, with the ability to translate insights into actionable recommendations Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, and Teams

À propos de nous

La TD est un chef de file mondial dans le secteur des institutions financières. Elle est la cinquième banque en importance en Amérique du Nord de par son nombre de succursales. Chaque jour, nous nous efforçons de rendre chaque interaction, chaque produit et chaque expérience remarquablement humaine et agréablement simple à plus de 27 millions de ménages et d’entreprises au Canada, aux États-Unis et partout dans le monde. Plus de 95 000 collègues de la TD mettent à profit leurs compétences, leur talent et leur créativité pour approfondir les relations, assurer une exécution rigoureuse et rendre l’expérience bancaire plus simple et plus rapide. La TD est une entreprise profondément engagée à être une leader en matière d’expérience client. Voilà pourquoi nous croyons que chaque collègue, peu importe son secteur d’activité, est en contact avec la clientèle. Ensemble, nous réimaginons l’expérience bancaire et ses possibilités pour notre clientèle, nos collègues et nos collectivités.

Notre programme de rémunération globale

Notre programme de rémunération globale reflète les investissements que nous faisons pour aider nos collègues et leur famille à atteindre leurs objectifs en matière de bien-être mental, physique et financier. La rémunération globale à la TD inclut le salaire de base, la rémunération variable et bien d’autres régimes clés, comme des avantages sociaux en matière de santé et de bien-être, des régimes d’épargne et de retraite, des congés payés, des avantages bancaires et des rabais, des occasions de développement de carrière et des programmes de récompenses et reconnaissance. En savoir plus

Renseignements Supplémentaires

Nous sommes ravis que vous envisagiez une carrière à la TD. Sachez que nous avons à cœur d’aider nos collègues à réussir dans leur vie tant personnelle que professionnelle. C’est d’ailleurs pourquoi nous leur offrons des conversations sur le perfectionnement, des programmes de formation et un régime d’avantages sociaux concurrentiel.

Perfectionnement des collègues

Un cheminement professionnel précis vous intéresse ou bien vous cherchez à perfectionner certaines compétences? Nous tenons à vous mettre sur la voie de la réussite. Vous aurez des conversations régulières sur le développement de carrière, le perfectionnement et le rendement avec votre gestionnaire. Une variété de programmes de mentorat et une plateforme d’apprentissage en ligne seront également à votre disposition pour vous aider à ouvrir de nouvelles portes.

Si vous avez à cœur d’aider vos clients et de nouer des relations solides et durables, la TD offre divers parcours de carrière où vous pouvez accroître votre expertise et avoir une incidence significative.

Nous sommes déterminés à appuyer votre réussite et à favoriser un milieu de travail respectueux où la diversité des points de vue est valorisée, où chacun a les mêmes occasions de progresser et où vous pouvez vous réaliser pleinement et atteindre vos objectifs de carrière. À la TD, nous attirons et perfectionnons les meilleurs talents.

Formation et intégration

Nous tenons à nous assurer que vous disposez des outils et ressources nécessaires pour réussir à votre nouveau poste. Dans cette optique, nous organiserons des séances d’intégration et de formation.

Processus d’entrevue

Nous communiquerons avec les candidats sélectionnés pour planifier une entrevue. Nous ferons notre possible pour communiquer par courriel ou par téléphone avec tous les candidats pour leur faire part de notre décision.

Mesures d’adaptation

L’accessibilité est importante pour nous. N’hésitez pas à nous faire part de toute mesure d’adaptation (salles de réunion accessibles, sous-titres pour les entrevues virtuelles, etc.) dont vous pourriez avoir besoin pour participer sans entraves au processus d’entrevue.

Nous avons hâte d’avoir de vos nouvelles!

Exigences Linguistiques (Québec Seulement)

Sans Objet