The Sales Development Representative (SDR) is responsible for driving lead generation and qualification to support revenue growth. This role focuses on building a strong pipeline of potential clients, ensuring smooth collaboration with the wider sales team, and leveraging modern sales tools to maximize efficiency and results.

Key Responsibilities Lead Identification and Research

• Identify and research potential clients and new market opportunities.
• Gather insights into prospects’ business needs to tailor outreach effectively.

Lead Generation and Outreach

• Conduct outbound calls, emails, and social outreach to build a pipeline of prospective clients.
• Execute personalized outreach strategies to engage decision-makers and influencers.

Lead Qualification and Conversion

• Qualify leads based on established criteria to ensure fit with the target customer profile.
• Schedule and coordinate meetings and demos for account executives, ensuring seamless handover.

CRM and Data Management

• Maintain accurate records of all interactions and lead data in a CRM system.
• Track and analyze performance metrics to identify areas for improvement.

Sales Technology Integration

• Use modern sales technologies and tools to improve lead generation and qualification.
• Partner with the sales team to refine tool usage and align processes with sales strategy.

Collaboration and Strategy Refinement

• Provide regular feedback on lead quality and conversion rates to inform sales tactics.
• Collaborate with peers to continuously improve outreach strategies.

Performance and Goals

• Consistently meet and exceed monthly and quarterly lead generation targets.
• Proactively develop new approaches to enhance lead generation outcomes.

Qualifications Experience

• 3+ years of experience in sales, business development, or lead generation (SaaS experience preferred).
• Familiarity with CRM systems and lead generation tools.

Skills & Abilities

• Excellent communication and interpersonal skills, with the ability to engage decision-makers.
• Strong organizational and time management skills, capable of managing multiple priorities.
• Proficiency with CRM platforms (e.g., Salesforce, HubSpot) and outreach tools.
• Self-motivated, target-driven, and eager to achieve results.

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