Senior Social Media Specialist

Take a central role

The Bank of Canada has a vision to be a leading central bank—dynamic, engaged and trusted—committed to a better Canada. No other employer in the country offers you the unique opportunity to work at the very center of Canada’s economy, in an organization with significant impact on the economic and financial well-being of all Canadians. You will be challenged, energized and motivated to excel in our environment.

Building on the principles that have always guided us – excellence, integrity and respect – we strive to be forward-looking and innovative, to welcome people with diverse perspectives and talents, and to earn trust by living up to our commitments and by clearly explaining the intent of our policies and actions.

With our defined-benefit pension plan, benefits, and high flexibility for work life balance - find out more about why we are annually ranked as one of Canada's top employers: Working Here - Bank of Canada

Find out more about the next steps in our Recruitment process.

Did you know?

Among the Bank of Canada’s core values is the importance of inspiring confidence. We earn the trust and confidence of Canadians by living up to our commitments and by clearly explaining our policies and actions, in both official languages, using words Canadians can understand. The better Canadians understand our goals, the more likely we are to achieve them together. Today, social media platforms are important communications channels for the Bank because of their growing potential to reach broader audiences. We know social media is increasingly where Canadians are getting their news about the economy and the Bank. It is also where they are having conversations about the economic issues that matter to them.

What you will do

The successful candidate will help the Bank target its messages more effectively on social media, educate its audiences about the economy and the work of the Bank, and engage with key stakeholder groups and the broader Canadian public.

As part of the media relations team in the Communications Department (COM), you will work closely with experts across the Bank and content producers across COM, including the stakeholder relations teams, the web content strategy team, the digital publishing team, translation, the Museum and the research and analytics team. You will:

• • Coordinate, create, optimize, and provide advice on content for social media.
  • Develop promotional and audience engagement strategies for Bank content across social platforms, including paid promotion.
  • Manage and execute social media content and promotional plans.
  • Work with staff members across teams in COM to develop and execute innovative public communication strategies.
  • Monitor social channels for conversations about the Bank and priority issues, and work with the Research and Analytics team to report on and interpret social media analytics.
  • Formulate recommendations for iterative improvements to how the Bank uses social media channels to further its broader communication goals.
  • Support the development and implementation of social media policies and guidelines such as staff use of social media, engagement principles for the Bank’s channels, process for launching new channels or platforms, among others.
  • Propose responses to questions from the public on social when appropriate, and in line with engagement principles/guidelines.
  • Collaborate with Information Technology Services/Digital Strategy and Services to ensure social channels and tools maintain robust access and security protocols and procedures.
  • Support the Museum’s social media content development and digital marketing campaigns.

What you need to succeed

• • Expert-level knowledge of current technologies and trends in social media, design tools and applications.
  • Advanced knowledge and experience in social media marketing planning and tactics
  • Knowledge and experience in analyzing, interpreting, and communicating social media data and analytics.
  • Excellent writing and content development skills – ability to write short, compelling copy for a variety of audiences on a vast range of social media platforms.
  • Knowledge of accessibility standards and guidelines for social media.
  • Technical skills in social media and project management software such as Sprout Social, Hootsuite, Asana, Jira, etc.
  • Strong project management and organizational skills and heightened attention to detail.
  • Excellent communication and interpersonal skills. Ability to collaborate effectively and productively with colleagues and stakeholders.
  • Proven ability to understand audience and stakeholder needs, ability to think holistically and align tasks and outcomes with business priorities.

Nice-to-have

• • Good understanding of economics, finance, and central bank issues.
  • Advanced skills in photo and video capturing, editing, and posting to social media platforms.

Your education and experience

Bachelor’s degree in communications, journalism, marketing, public relations or similar. Minimum of 5 years of experience working in digital marketing, digital content, or social media management roles.

Language requirement
The Bank’s work environment is conducive to the use of both of Canada’s official languages - English and French. The position language requirement is Level 5 (Fully Functional). If a qualified candidate who meets the language requirement of the position is not found, a qualified candidate who does not meet the language requirement may be considered. Training may be provided to help reach the required level. Both bilingual and unilingual candidates are encouraged to apply.

What you need to know

• • Priority will be given to Canadian citizens and permanent residents
  • Security level required: Be eligible to obtain Secret
  • There will be no relocation assistance provided
  • Please save a copy of the job poster. Once the closing date has passed, it will no longer be available.

Hybrid Work Model

The Bank offers work arrangements that provide employees with flexibility, enable high-performing teams, and support an excellent workplace culture. Most employees can telework from home for a substantial part of each month as part of the Bank`s hybrid work model, and they are expected on site at the Bank location a minimum of 12 days per month to help build connections between colleagues. You must live in Canada, and within reasonable commuting distance of the office.

What you can expect from us
This is a great opportunity to join a leading organization and be part of a high-performing team. We offer a competitive compensation and benefits package designed to meet your needs at every stage of your life and career. For more information on key benefits please visit A great deal to consider.

• • Salaries are based on qualifications and experience and typically range from $108,874 to $128,087 (job grade 17)
  • The Bank offers an incentive for successfully meeting expectations at 7 to 10% of your base salary. The Bank offers additional performance pay (5%) for those who exceed expectations. Exceptional performers who far exceed expectations may be eligible for higher performance pay.
  • Flexible and comprehensive benefits so you can choose the level of health and dental coverage that meets your needs
  • Extra vacation days (up to five each year) that you can purchase to add to your vacation entitlement
  • Option to join the indexed, defined-benefit pension plan after 24 consecutive months of service

We wish to thank all applicants for their interest and effort in applying for this position. Only candidates selected for interviews will be contacted.