Sales Representative, Independent Grocery / SMB

Reports to: VP, Sales, Enterprise (Canada)

About the Company

The company provides grocery technology solutions that improve efficiency, margins, and scalability for independent grocery stores. Its products include advanced POS systems, electronic shelf labels, centralized management, and self checkout options. The company serves a growing customer base across Canada and North America and is expanding its market presence in the independent grocery sector.

Position Overview

We are hiring a Toronto based sales professional to manage a territory selling grocery technology solutions to independent store owners. This role focuses on in person relationship building, uncovering opportunities, and closing new business. You will handle the full sales cycle from prospecting and qualifying to closing. The target market is independent grocery stores, not corporate chains.

Key Responsibilities

New Business Development

• Identify, target, and close new business with independent grocery stores in the Toronto market

• Use local network and industry knowledge to access decision makers and owner operators

• Conduct in person sales calls, including store visits and product demonstrations

• Grow the pipeline to meet and exceed monthly, quarterly, and annual revenue targets

Territory and Account Management

• Maintain a structured territory plan with consistent coverage and follow up

• Keep CRM records accurate and up to date

• Build strong customer relationships that position the company as a reliable technology partner

Market and Competitive Awareness

• Stay current on grocery market trends, technology adoption, and competitive offerings including HDS and other POS providers

• Identify opportunities to convert competitor customers who are dissatisfied with limited system features

Collaboration and Reporting

• Work with the VP, Sales Enterprise and other sales leaders to align territory strategy with company goals

• Provide feedback from the field to guide product positioning and sales campaigns

• Share market intelligence with peers to improve team performance

Qualifications

• Minimum three years of sales experience in the grocery sector or related industries such as distributors or beverage companies with proven results

• Successful track record selling directly to independent grocery store owners

• Strong prospecting, closing, and relationship building skills

• Self motivated, competitive, and able to exceed quotas

• Proficient in CRM systems and Microsoft Office

• Bachelor’s degree in business or related field preferred, or equivalent experience

• English required, proficiency in French or Spanish preferred

Compensation and Opportunity

• Base salary around $100,000 for qualified candidates

• On target earnings averaging $180,000 or more with uncapped commission

• Career growth potential as the company expands in Canada and North America

The Search Firm Conducting the Search

NextBridge Search is a specialized recruitment firm focused on connecting companies with proven sales and leadership talent. We manage the hiring process from first contact through successful placement, ensuring a streamlined and professional experience for both clients and candidates.