Top Benefits
About the role
Who you are
- 6+ years of experience crafting content for web and mobile interfaces
- Expert command of written language, storytelling, design thinking, and content frameworks that enable strong product experiences
- Proven ability to translate product requirements, user insights, design strategy, and business goals into high-quality language frameworks and UX writing
- Strong convictions around craft and quality in UX content, supported by a portfolio showcasing clear and effective writing
- Skilled in presenting complex ideas simply and effectively through language
- Confident and experienced with prompt engineering in current AI LLM models
- Ability to work autonomously in a fast-paced, dynamic environment, practicing sound judgment with minimal oversight
- Motivated to use AI to supercharge UX content production while maintaining quality
- Strong understanding of information architecture and the intersection of visual design and language
- High attention to detail, excellent organizational skills, and the ability to manage multiple projects efficiently
- Passion for supporting Instacart customers and enhancing their experience
- Experience with a variety of content formats, including interfaces, microcopy, emails, notifications, and style guides
- Portfolio showcasing a range of experiences and skills is a plus
What the job involves
- Instacart is on a mission to make eating well effortless for everyone
- Words are a critical part of that journey
- As a Senior Content Designer, you’ll shape product experiences that touch millions of households, weaving clarity, warmth, and trust into every interaction
- You’ll partner with designers, product managers, researchers, engineers, and data scientists to craft language that not only guides customers through grocery shopping but also reflects our commitment to Go Far Together, Roll Up Your Sleeves, and Grow the Pie
- Embed with feature teams on key product surfaces that onboard, engage, and retain shoppers of Instacart's fulfillment experience
- Develop, ship, interpret results, and iterate on UX content that delivers measurable impact for product experiences
- Craft AI system prompts that support greater personalization and scale content within the product
- Utilize conversational design abilities that extend beyond making AI sound better—shape system prompts to influence behavior and deliver intuitive assistants that meet users' needs
- Seamlessly collaborate with cross-functional teams, including product designers, product managers, engineers, data scientists, UX researchers, and other specialists
- Create writing that expresses Instacart's product tone of voice and adheres to global content standards for UX writing, ensuring consistency with company voice
- Share your work with the team, participate in constructive critique sessions, and offer feedback to peers
Benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
Top Benefits
About the role
Who you are
- 6+ years of experience crafting content for web and mobile interfaces
- Expert command of written language, storytelling, design thinking, and content frameworks that enable strong product experiences
- Proven ability to translate product requirements, user insights, design strategy, and business goals into high-quality language frameworks and UX writing
- Strong convictions around craft and quality in UX content, supported by a portfolio showcasing clear and effective writing
- Skilled in presenting complex ideas simply and effectively through language
- Confident and experienced with prompt engineering in current AI LLM models
- Ability to work autonomously in a fast-paced, dynamic environment, practicing sound judgment with minimal oversight
- Motivated to use AI to supercharge UX content production while maintaining quality
- Strong understanding of information architecture and the intersection of visual design and language
- High attention to detail, excellent organizational skills, and the ability to manage multiple projects efficiently
- Passion for supporting Instacart customers and enhancing their experience
- Experience with a variety of content formats, including interfaces, microcopy, emails, notifications, and style guides
- Portfolio showcasing a range of experiences and skills is a plus
What the job involves
- Instacart is on a mission to make eating well effortless for everyone
- Words are a critical part of that journey
- As a Senior Content Designer, you’ll shape product experiences that touch millions of households, weaving clarity, warmth, and trust into every interaction
- You’ll partner with designers, product managers, researchers, engineers, and data scientists to craft language that not only guides customers through grocery shopping but also reflects our commitment to Go Far Together, Roll Up Your Sleeves, and Grow the Pie
- Embed with feature teams on key product surfaces that onboard, engage, and retain shoppers of Instacart's fulfillment experience
- Develop, ship, interpret results, and iterate on UX content that delivers measurable impact for product experiences
- Craft AI system prompts that support greater personalization and scale content within the product
- Utilize conversational design abilities that extend beyond making AI sound better—shape system prompts to influence behavior and deliver intuitive assistants that meet users' needs
- Seamlessly collaborate with cross-functional teams, including product designers, product managers, engineers, data scientists, UX researchers, and other specialists
- Create writing that expresses Instacart's product tone of voice and adheres to global content standards for UX writing, ensuring consistency with company voice
- Share your work with the team, participate in constructive critique sessions, and offer feedback to peers
Benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.