Overview:

Reporting to the Senior Digital Marketing Manager, the CRM & Campaign Analyst is responsible for turning customer data into actionable insights that power personalized experiences and drive loyalty. You will manage segmentation, campaign measurement, and journey optimization across CRM, CDP, and loyalty initiatives—ensuring customers receive the right message at the right time. This role requires expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, Google Analytics (GA4), and Tableau, with proven experience in testing, personalization, and customer journey mapping. You’ll play a critical role in increasing customer lifetime value and shaping a data-driven retention strategy.

Key Responsibilities

• Develop and optimize customer lifecycle journeys, from acquisition to retention and loyalty.
• Manage customer segmentation in Salesforce Data Cloud to enable targeted, personalized campaigns.
• Build and optimize cross-channel journeys in Salesforce Marketing Cloud using behavioral, transactional, and engagement data.
• Design and analyze A/B tests (subject lines, offers, content, timing) to maximize performance.
• Leverage dynamic content and personalization to enhance engagement across email, SMS, and digital channels.
• Map end-to-end customer journeys, highlighting pain points and opportunities for improved retention.
• Deliver campaign and lifecycle performance reporting through Google Analytics (GA4), Salesforce, and Tableau.
• Partner with CRM, loyalty, and marketing teams to drive strategy informed by data and insights.
• Ensure compliance with communication frequency guidelines and CASL requirements.
• Contribute customer insights and analysis to leadership and franchise reporting.
• Stay ahead of industry trends in lifecycle marketing, personalization, and analytics.

Core Competencies

• Strong knowledge of Salesforce Marketing Cloud and Salesforce Data Cloud.
• Proficiency in GA4, Tableau, and SQL for data manipulation and visualization.
• Expertise in A/B testing and personalization strategies.
• Analytical mindset with strong storytelling and communication skills.
• Collaborative, self-starter who thrives in fast-paced environments.
• Passion for customer insights, digital marketing, and retail/beauty.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, or related field.

• 5+ years of experience in marketing data analysis.

• 3+ years of hands-on experience with CRM/lifecycle platforms (preferably Salesforce).

• Proven experience with campaign optimization, customer segmentation, and loyalty strategies.

• Retail or beauty industry experience is an asset.

• Knowledge of CASL and PIPEDA is an asset.

How to Apply - Ready to join our community? Submit your online application today!

Check us out! https://www.chatters.ca
Chatters prioritizes diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our team members, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

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