TITLE Associate Director, Advanced Analytics

DEPARTMENT Data, Analytics & Insights

DIVISION NP Digital

LOCATION Remote – Canada

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

An exciting opportunity to develop and evolve the process and reporting for advanced analytics insights that drive client performance, generate consumer insight and contribute to agency growth.

To be successful, the Associate Director, Advanced Analytics collaborates with marketing and data professionals across the agency and clients with a focus on increasing the effectiveness and efficiency of performance marketing campaigns. To achieve this, the Associate Director, Advanced Analytics provides analysis beyond the basic, routine reporting that is immediately available from our data platforms (in marketing, digital analytics, CRO, or CRMs). They find patterns, trends, or factors that span channels, campaigns, and audiences.

The successful candidate deeply understands the available technologies for conducting advanced analytics needed to address challenges in attribution, inference, testing, and optimization. The candidate can fully leverage the cutting-edge features and capabilities of these technologies to generate broader and deeper insights that are not immediately apparent while accounting for the challenges of an ever-changing marketing ecosystem. While being a deep expert in advanced analytics, the successful candidate can clearly convey these insights to a broad audience to enact performant marketing campaigns.

To qualify, candidates must reside and be eligible to work in the Canada.

ABOUT THE RESPONSIBILITIES

• Report directly into the Senior Director, Data, Analytics & Insights to contribute advanced analytics solutions as part of NP Digital’s Data, Analytics and Insights team of specialized experts in measurement strategy, data visualization & dashboards, analytics (digital, marketing), and other data services
• Consultant and collaborate with clients, managers and strategists across CRO, SEO, Content, Paid Media and other marketing experts for how best to incorporate advanced analytics in marketing strategy and execution
• Own and execute advanced analytics initiatives such as causal inference, attribution modeling and analysis,experiment design ,time series forecasting, target setting and evaluation, lead quality evaluation, and advanced analytics consultation that aligns with marketing efforts
• Plan and conduct periodic advanced analytics analyses that drive marketing performance results and inform future strategies and tactics with consumer insight.
• Synthesize findings and present insights to executive stakeholders so that they quickly understand the deeper patterns, trends or impact of their cross-channel marketing across programs, products, and objectives
• Leverage and extend our data technology stack, partners, and vendors to quickly and thoroughly address advanced analytics needed beyond our routine reporting and analysis
• Identify data opportunities and gaps in data maturity, processes, and tools that canenhanceand future-proof advanced insight capabilities and infrastructure including the use of AI and Generative AI.
• Establish standards on advanced analytics deliverables. Mentor and train the agency and clients on what advanced insights deliverables are available,their value to the business, and how to leverage them to drive performance marketing campaigns.

ABOUT YOU

• You understand that advanced analytics are an ongoing aspect of engaging with clients and addressing their business needs: you seek to deliver value not just execute on deliverables.
• As a strategist, you balance priorities that account for both immediate and long-term needs while keeping the holistic perspective in mind.
• As an analyst, grounded in digital marketing and analytics, you understand how to analyze and interpret data given variability in attribution, data collection and seasonality to find meaningful, broader patterns beyond silos.
• You can work with data efficiently and execute workflows that require diving into the details, handling complex data, and consistently reproducing results.

ABOUT YOUR REQUIREMENTS

• Extensive years in a digital marketing agency setting with hands-on experience in advanced insights such as multi-touch attribution, time series forecasting, evaluation of lead quality, target setting, marketing mix modeling, experimental design
• Experience leading and executing advanced insights projects for well-known, enterprise level brands that entail collaborating cross-functionally with marketers, business stakeholders, vendors, engineers, and data scientists
• Business writing skills and visual communication to be able to report advanced insights to business stakeholders fitting different mediums: written reports with references, slides, and customized charts leveraging strong data story-telling principles and skills
• Expertise with SQL, Python,R and Regex is required
• Proficiency with SQL databases such as BigQuery
• Expertise with MMM platforms or comparable opensource libraries
• Expertise with MTA platforms or MTA capabilities within marketing or digital analytics platforms
• Proficiency with testing or incrementality platforms
• Proficiency with ad platforms(broadly from Google Ads, Microsoft Ads, Meta Ads, Reddit with required experience in Campaign Manager 360) and digital analytics (Google Analytics or similar)
• BS degree, preferably in a quantitative subject that includes coursework in statistics, human computer interaction, data visualization, cognitive science, or computer science science/engineering
• Familiarity with generative AI platforms and their contribution to data work
• Experience with Salesforce, Marketo, or other Email/CRM Marketing technologies is a plus

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• National Anthem Blue Cross medical plans; EPO, PPO and HDHC options available
• Flexible paid time off; 16 weeks Maternity and 6 weeks Paternity leave
• Health Savings with employer contribution, Flexible Spending Accounts, Dependent FSA
• Vision and Dental coverage
• Employer paid short term disability, life and AD&D insurance, as well as Rocket Lawyer
• Voluntary pet insurance for your furry family members
• Voluntary hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office

ABOUT YOUR CAREER

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT THE COMPENSATION

• Base Salary: CAD $135,000.00 to $160,000.00; depending on experience and skills

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.