Who you are

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI driven insights, or exploring AI's potential impact on the function or industry
• Experience: 12+ years in communications, PR, or media relations, with a focus on technology products, platforms, or AI. Previous experience in enterprise technology preferred; experience in a fast-paced environment at a high-growth tech company required
• Leadership: Proven experience leading and growing high-performing PR teams, with a collaborative approach and a focus on coaching and development
• Integrated Communications Familiarity: Knowledge and experience in multiple communications disciplines, with an ability to synthesize messaging and collaborate closely to drive execution across corporate, internal, thought leadership, and social channels
• Media Savvy: Extensive network of relationships with top-tier media outlets and journalists in the tech and business sectors. Skilled at pitching stories and securing coverage in a competitive landscape
• Strategic Storytelling: Exceptional ability to craft and tell stories that communicate product innovation, customer impact, and business value. Strong writing and editing skills
• Collaboration and Influence: Comfortable working with senior executives and cross-functional teams, able to influence without direct authority
• Tech Fluency: Deep understanding of current tech trends, particularly in AI, cloud computing, and platform technologies, with the ability to translate complex topics into accessible narratives
• Self-Starter: Highly motivated and able to thrive in a fast-paced environment, balancing strategic thinking with hands-on execution

What the job involves

• As a member of the Public Relations team, you will shape and amplify ServiceNow’s voice through the lens of our customers and partners, as well as our mission-critical work in the public sector
• You’ll build narratives that illustrate real-world examples of joint innovations and trends – identifying the stories that matter, shaping them creatively, and ensuring they land with impact across top-tier business, tech, and industry outlets
• As a trusted counselor to senior executives and a connector across the business, you’ll bring together insights, media instincts, and bold storytelling to elevate ServiceNow’s reputation and that of our customers and partners
• With deep media relationships, you’ll drive earned coverage that positions ServiceNow at the center of conversations about AI-driven enterprise and public sector transformation
• Using partner and customer examples as proof points, you’ll craft stories that show how real AI is moving the needle for real organizations with real results
• The successful candidate will be a key player on the communications team, managing a team of PR professionals and collaborating with internal and external stakeholders across all levels to drive comprehensive, integrated campaigns that enhance our brand reputation and drive awareness
• Lead PR Strategy and Execution for Customers, Partners, and Public Sector: Develop and execute a comprehensive PR strategy focused on key news moments, announcements, and an always-on storytelling engine
• Integrated Communications: Collaborate across communications functions—such as corporate, internal, and social media—to design and implement cohesive announcement and launch plans that maximize visibility and engagement
• Team Management: Manage, inspire, and grow a team of talented PR professionals, fostering an environment that promotes collaboration, creativity, and high performance
• Media Relations: Build and maintain strong media relationships across tech, business, and vertical press, consistently securing impactful media coverage. Serve as a spokesperson for the company when needed
• Storytelling and Content Creation: Craft and drive compelling narratives around product innovation, customer success, and ROI. Develop messaging, press materials, and content that clearly articulate the value of ServiceNow
• Cross-functional Collaboration: Partner closely with Product, Marketing, and Sales teams to align on go-to-market initiatives and maximize the impact of product launches, customer stories, and industry events
• Executive Counsel: Provide strategic PR guidance to senior executives on product-related communications, acting as a trusted advisor and offering insights on market positioning and media engagement
• Metrics and Reporting: Track and analyze PR campaign performance and media coverage. Use data-driven insights to refine strategies and demonstrate the impact of PR on business goals

Benefits

• Commuter benefits
• Annual learning stipends
• Work from home opportunities
• Generous family leave
• Matched donations
• Flexible PTO
• 401(k) matching
• Paid volunteer time