Job Description

We’re supporting a national, mission-driven organization looking for an Analyst, Marketing Analytics to support fundraising and marketing programs through hands-on campaign execution and performance analysis.

This role is focused on large-scale, multi-channel marketing campaigns, including digital, email, and offline initiatives. The analyst will support campaigns across the full lifecycle — from setup and segmentation, to in-flight monitoring, to post-campaign analysis and insights.

The current environment includes a mix of manual and evolving data processes, so this role requires someone comfortable working with Excel, campaign data files, and multiple data sources while helping support ongoing improvements to reporting and data systems.

This is not a purely technical or BI-focused role. Success in this role depends on the ability to understand campaign performance, contribute to business decisions, and work closely with marketing stakeholders.

Why This Role

13-month maternity leave contract with a well-known national organization Salary: up to $85,000 CAD/year Primarily remote, with occasional in-office presence (Toronto) approximately once every 1–2 months Direct impact on high-volume fundraising and marketing campaigns Exposure to full campaign lifecycle and decision-making Mission-driven work with meaningful impact

Key Responsibilities

Campaign Analytics & Insights

Analyze campaign performance and supporter behavior across multiple channels

Provide insights to support optimization, retention, and revenue growth Contribute to data-driven campaign decision-making

Campaign Setup & Execution Support

Support campaign setup including segmentation and audience selection

Prepare and validate campaign data files Coordinate with internal teams and external partners Ensure data accuracy across campaign workflows

In-Flight Campaign Monitoring

Track campaign performance during execution

Provide updates and support adjustments as needed Identify trends, issues, and opportunities in real time

Reporting & Visualization

Build and maintain reports and dashboards using Excel and Power BI

Track campaign results across digital and offline channels Clearly communicate insights to business stakeholders

Collaboration & Stakeholder Support

Work closely with marketing, fundraising, and vendor partners

Translate business questions into reporting and analysis Support ad hoc campaign analysis and requests

Required Skills & Experience

2+ years of experience in marketing analytics, campaign analytics, or similar roles Experience supporting multi-channel, mass marketing campaigns (e.g., paid digital media, email marketing, direct mail, or large-scale campaigns) Strong Excel skills (working with large datasets and campaign data files) Experience with Power BI and/or Google Analytics Strong business acumen and ability to translate data into insights Strong communication skills and stakeholder engagement Ability to thrive in a fast-paced, evolving environment

Ideal Profile

You are a hands-on marketing analyst who enjoys working closely with campaign teams and understanding how performance data drives results.

You Are

Curious and proactive — you ask questions and seek clarity

Comfortable working with imperfect or evolving data Focused on business impact, not just reporting Able to work independently while collaborating across teams

Affinity Earn

Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/

About Affinity

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit www.affinity-group.ca

Job Number: 13464