Top Benefits
About the role
Who you are
- 6+ years of product management experience building platform or B2B products, including ownership of APIs, data integrations, or partner ecosystems
- 3+ years in advertising technology, retail media, marketing technology, or adjacent data-driven platforms (e.g., attribution, measurement, audience, or ad serving)
- Proven track record shipping at least 2 production-grade external partner integrations or 0→1 platform capabilities used by external developers
- Hands-on experience defining REST/GraphQL APIs, webhooks, and data schemas; ability to write clear technical requirements and acceptance criteria
- Proficiency with SQL for product analytics and debugging data issues, plus familiarity with event instrumentation and experimentation frameworks
- Experience leading complex, cross-functional programs with 10+ stakeholders across engineering, design, data, legal, privacy, and security
- Bachelor’s degree in Computer Science, Engineering, or a related field; or 8+ years of relevant product experience in lieu of a degree
- Based in Canada with work authorization; ability to collaborate with teams across North American time zones
- Experience with retail media networks or ad tech components such as ad serving, bidding, pacing, budgets, targeting, and conversion measurement
- Background working with retailer data (catalog, inventory, POS, loyalty) and related ETL, matching, and normalization workflows
- Built or scaled self-serve partner onboarding portals, certification programs, and developer documentation
- Familiarity with privacy and data protection requirements in advertising (e.g., GDPR, CCPA) and secure data exchange patterns
- Experience launching integrations with large retailers, commerce platforms, or enterprise technology partners
- MBA or advanced degree in a quantitative or technical field
What the job involves
- Instacart’s Advertiser Experience team is building the next generation of Carrot Ads—our retail media platform that helps retailers and brands reach customers at scale
- We’re hiring a Senior Product Manager in Canada (Toronto preferred) to serve as the first technical PM focused on Carrot Ads partner integrations
- In this role, you’ll define how external partners onboard, integrate, and launch on our platform so we can scale growth across the retail media ecosystem
- You’ll collaborate closely with engineering, design, data science, retailer partnerships, sales, and our enterprise technology partners to ship high-impact platform capabilities
- You’ll translate complex requirements into simple, reliable workflows and tools, unlocking a seamless experience for retailers, brands, and technology partners
- Your work will directly accelerate partner onboarding, improve advertiser outcomes, and help grow Carrot Ads into a leading retail media solution
- Own the end-to-end product strategy and roadmap for Carrot Ads partner integrations, defining APIs, data contracts, and onboarding workflows that enable partners to integrate quickly and reliably
- Lead discovery with external partners and internal stakeholders to capture technical and business requirements, prioritize use cases, and translate them into clear product specs and launch plans
- Drive execution with engineering from problem definition through launch, establishing milestones, managing trade-offs, and shipping iteratively to deliver measurable outcomes
- Build self-serve tooling, documentation, and playbooks that reduce integration time, improve quality, and enable partners to validate and certify integrations with minimal friction
- Establish and monitor product KPIs (e.g., time-to-onboard, integration success rate, partner adoption), instrument analytics, and run experiments to continually improve performance
- Ensure privacy, security, and compliance are embedded in designs and data flows, partnering with legal, privacy, and security to meet regulatory and contractual requirements
- Partner across Ads, Retailers, and Enterprise Technology Services to coordinate pilots, resolve integration blockers, and scale successful launches across multiple partners
- Communicate progress, risks, and learnings with clarity to executives and cross-functional teams, aligning on priorities in a fast-paced, rapidly evolving environment
Benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
Top Benefits
About the role
Who you are
- 6+ years of product management experience building platform or B2B products, including ownership of APIs, data integrations, or partner ecosystems
- 3+ years in advertising technology, retail media, marketing technology, or adjacent data-driven platforms (e.g., attribution, measurement, audience, or ad serving)
- Proven track record shipping at least 2 production-grade external partner integrations or 0→1 platform capabilities used by external developers
- Hands-on experience defining REST/GraphQL APIs, webhooks, and data schemas; ability to write clear technical requirements and acceptance criteria
- Proficiency with SQL for product analytics and debugging data issues, plus familiarity with event instrumentation and experimentation frameworks
- Experience leading complex, cross-functional programs with 10+ stakeholders across engineering, design, data, legal, privacy, and security
- Bachelor’s degree in Computer Science, Engineering, or a related field; or 8+ years of relevant product experience in lieu of a degree
- Based in Canada with work authorization; ability to collaborate with teams across North American time zones
- Experience with retail media networks or ad tech components such as ad serving, bidding, pacing, budgets, targeting, and conversion measurement
- Background working with retailer data (catalog, inventory, POS, loyalty) and related ETL, matching, and normalization workflows
- Built or scaled self-serve partner onboarding portals, certification programs, and developer documentation
- Familiarity with privacy and data protection requirements in advertising (e.g., GDPR, CCPA) and secure data exchange patterns
- Experience launching integrations with large retailers, commerce platforms, or enterprise technology partners
- MBA or advanced degree in a quantitative or technical field
What the job involves
- Instacart’s Advertiser Experience team is building the next generation of Carrot Ads—our retail media platform that helps retailers and brands reach customers at scale
- We’re hiring a Senior Product Manager in Canada (Toronto preferred) to serve as the first technical PM focused on Carrot Ads partner integrations
- In this role, you’ll define how external partners onboard, integrate, and launch on our platform so we can scale growth across the retail media ecosystem
- You’ll collaborate closely with engineering, design, data science, retailer partnerships, sales, and our enterprise technology partners to ship high-impact platform capabilities
- You’ll translate complex requirements into simple, reliable workflows and tools, unlocking a seamless experience for retailers, brands, and technology partners
- Your work will directly accelerate partner onboarding, improve advertiser outcomes, and help grow Carrot Ads into a leading retail media solution
- Own the end-to-end product strategy and roadmap for Carrot Ads partner integrations, defining APIs, data contracts, and onboarding workflows that enable partners to integrate quickly and reliably
- Lead discovery with external partners and internal stakeholders to capture technical and business requirements, prioritize use cases, and translate them into clear product specs and launch plans
- Drive execution with engineering from problem definition through launch, establishing milestones, managing trade-offs, and shipping iteratively to deliver measurable outcomes
- Build self-serve tooling, documentation, and playbooks that reduce integration time, improve quality, and enable partners to validate and certify integrations with minimal friction
- Establish and monitor product KPIs (e.g., time-to-onboard, integration success rate, partner adoption), instrument analytics, and run experiments to continually improve performance
- Ensure privacy, security, and compliance are embedded in designs and data flows, partnering with legal, privacy, and security to meet regulatory and contractual requirements
- Partner across Ads, Retailers, and Enterprise Technology Services to coordinate pilots, resolve integration blockers, and scale successful launches across multiple partners
- Communicate progress, risks, and learnings with clarity to executives and cross-functional teams, aligning on priorities in a fast-paced, rapidly evolving environment
Benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.