Senior Paid Specialist | Agency | Hybrid in Calgary | $70-85k+ Benefits
About the role
The Company
A leading digital marketing agency based in Calgary, this innovative team partners with brands across North America to deliver data-driven growth through paid, search, and content marketing. Known for their results-oriented approach and collaborative culture, they combine creativity with precision to help businesses scale effectively. The agency operates on a hybrid model with three in-office days per week, emphasizing teamwork, learning, and shared success. With a strong focus on professional development, they foster an environment where curiosity, excellence, and continuous improvement are celebrated.
The Role
The Senior Paid Media Strategist will lead the development, execution, and optimization of multi-channel digital campaigns across Search, Display, and Social platforms. This role requires both strategic insight and hands-on expertise to craft high-performing campaigns that align with client objectives and deliver measurable results. The ideal candidate will be analytical, detail-oriented, and passionate about leveraging data to drive performance. They will play a key role in shaping paid media strategies, identifying growth opportunities, and ensuring campaign excellence from conception to completion.
Responsibilities
- Plan, execute, and optimize paid media campaigns across Google, Microsoft, LinkedIn, Facebook, and programmatic platforms.
- Develop integrated media strategies that align with business goals and drive measurable ROI.
- Write compelling ad copy and test creative variations for continuous improvement.
- Manage budgets of $30K+/month and allocate spend effectively across channels.
- Analyse performance metrics and present actionable insights to stakeholders.
- Identify new opportunities for growth and campaign expansion.
- Stay informed on the latest digital marketing trends and best practices.
Requirements
- 5+ years paid media experience
- 3+ years in performance marketing.
- Proven success in developing and optimizing PPC strategies across multiple platforms.
- Strong analytical skills with the ability to interpret data and spot trends.
- Experience managing mid-to-large-scale budgets and achieving KPI growth.
- Proficiency with Google Analytics, Tag Manager, and A/B testing.
- Excellent communication skills with the ability to translate complex insights clearly.
This is an exciting opportunity to join a fast-growing, forward-thinking agency that values innovation, collaboration, and excellence. Passionate paid media experts eager to make an impact are encouraged to apply today.
#welcometowhitebay #sineadbuckley
About White Bay
"Recruitment as a Service (RaaS)", Executive Search and Contingency Recruitment. However you choose to partner with us, we have got you covered.
Proud to be rated at 5 Stars upon Trustpilot and to be the holder of "Most Trusted Agency" awarded by Talentvine.
Recruiters with relevant industry experience understanding your needs and delivering a service that will make you smile.
All of our recruiters have worked in the same space for which they recruit.
For example, A Developer that recruits Developers, a Systems Engineer that recruits for Systems Engineers a BA that recruits for BA's and so on......
By choosing White Bay as your recruitment partner, you will not only save time and costs but be choosing a better candidate experience for your applicants, safe in the knowledge that an industry expert is representing your brand.
Senior Paid Specialist | Agency | Hybrid in Calgary | $70-85k+ Benefits
About the role
The Company
A leading digital marketing agency based in Calgary, this innovative team partners with brands across North America to deliver data-driven growth through paid, search, and content marketing. Known for their results-oriented approach and collaborative culture, they combine creativity with precision to help businesses scale effectively. The agency operates on a hybrid model with three in-office days per week, emphasizing teamwork, learning, and shared success. With a strong focus on professional development, they foster an environment where curiosity, excellence, and continuous improvement are celebrated.
The Role
The Senior Paid Media Strategist will lead the development, execution, and optimization of multi-channel digital campaigns across Search, Display, and Social platforms. This role requires both strategic insight and hands-on expertise to craft high-performing campaigns that align with client objectives and deliver measurable results. The ideal candidate will be analytical, detail-oriented, and passionate about leveraging data to drive performance. They will play a key role in shaping paid media strategies, identifying growth opportunities, and ensuring campaign excellence from conception to completion.
Responsibilities
- Plan, execute, and optimize paid media campaigns across Google, Microsoft, LinkedIn, Facebook, and programmatic platforms.
- Develop integrated media strategies that align with business goals and drive measurable ROI.
- Write compelling ad copy and test creative variations for continuous improvement.
- Manage budgets of $30K+/month and allocate spend effectively across channels.
- Analyse performance metrics and present actionable insights to stakeholders.
- Identify new opportunities for growth and campaign expansion.
- Stay informed on the latest digital marketing trends and best practices.
Requirements
- 5+ years paid media experience
- 3+ years in performance marketing.
- Proven success in developing and optimizing PPC strategies across multiple platforms.
- Strong analytical skills with the ability to interpret data and spot trends.
- Experience managing mid-to-large-scale budgets and achieving KPI growth.
- Proficiency with Google Analytics, Tag Manager, and A/B testing.
- Excellent communication skills with the ability to translate complex insights clearly.
This is an exciting opportunity to join a fast-growing, forward-thinking agency that values innovation, collaboration, and excellence. Passionate paid media experts eager to make an impact are encouraged to apply today.
#welcometowhitebay #sineadbuckley
About White Bay
"Recruitment as a Service (RaaS)", Executive Search and Contingency Recruitment. However you choose to partner with us, we have got you covered.
Proud to be rated at 5 Stars upon Trustpilot and to be the holder of "Most Trusted Agency" awarded by Talentvine.
Recruiters with relevant industry experience understanding your needs and delivering a service that will make you smile.
All of our recruiters have worked in the same space for which they recruit.
For example, A Developer that recruits Developers, a Systems Engineer that recruits for Systems Engineers a BA that recruits for BA's and so on......
By choosing White Bay as your recruitment partner, you will not only save time and costs but be choosing a better candidate experience for your applicants, safe in the knowledge that an industry expert is representing your brand.