Axonify is the frontline operations platform for customer-facing businesses. We began by reinventing frontline learning and earned unmatched engagement with global brands. Now, we’re evolving into an automated frontline ops excellence solution that connects people, tasks, communication, and outcomes to deliver consistent, brand-building experiences.

More than 4 million employees across 160+ countries rely on Axonify today. It’s an exciting time to join as we transform the company and build what’s next.

We’re a team that thinks deeply, moves with intention, and embraces new ideas. We learn quickly, keep a sharp focus on real-world impact, and take meaningful action to drive progress. And we do it as one team, with openness, creativity, and a shared drive to keep pushing what’s possible.

The Role The Growth Marketing Manager is responsible for discovering new sources of demand and owning the marketing systems that turn experimentation into repeatable, measurable growth. This role is not a campaign manager and not a traditional Marketing Operations position. Instead, it sits at the intersection of product-assisted demand, growth experimentation, and marketing-side systems ownership.

The role exists to answer two questions clearly and repeatedly: Where should we be looking for new growth? Do we trust the signals and systems telling us what’s working? Success is measured by learning velocity, signal quality, and improved conversion efficiency, not just lead volume.

What You’ll Build Growth Discovery & Execution

• Identify and prioritize new growth opportunities across channels, audiences, and product-assisted demand experiences.
• Design and run structured growth experiments with clear hypotheses, success metrics, and learning goals.
• Test new acquisition surfaces, value framing, and conversion paths before scaling.
• Maintain a visible experiment backlog: what we’re testing, why, and what we’re learning.

Product-Assisted Demand Experiences

• Own the marketing experience for product-assisted demand (e.g., landing experiences, interactive tools, guided exploration).
• Instrument and optimize how prospects interact with these experiences.
• Improve conversion paths from interaction to inquiry to sales engagement.
• Partner with Product Marketing and Brand to iterate messaging, CTAs, and flows based on real usage data.

Marketing Systems & Funnel Ownership

• Own marketing-side funnel definitions and lifecycle stages (what constitutes meaningful engagement).
• Ensure campaigns and experiments are properly instrumented and measurable.
• Improve signal quality so downstream teams (BDRs, Sales, ABM) know what matters.
• Close the loop from experiment to insight to system improvement.

Cross-Functional Partnership

• Partner closely with: Product Marketing (hypotheses, ICPs, priorities), Performance Marketing (execution and scale), ABM & Lifecycle Marketing (nurture and expansion), RevOps (alignment on reporting and handoffs), Sales / BDRs (signal quality and conversion feedback)
• Act as connective tissue that turns ideas into learning and learning into action.

What You’ll Bring

• 4–6 years of experience in B2B SaaS growth, demand generation, or GTM systems roles.
• Demonstrated experience designing and running growth experiments, not just executing campaigns.
• Strong understanding of funnels, lifecycle logic, and experimentation frameworks.
• Hands-on experience with tools like Salesforce, Marketo, GA4, and intent or conversational platforms.
• Comfortable operating cross-functionally and influencing without authority.
• Analytical, curious, and disciplined — able to turn ambiguity into structured learning.
• Practical operator who values progress over perfection.

It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.

Work Location At Axonify, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work, your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays, a day designed for collaboration, connection, and meaningful in-person moments. You’ll have the tools, resources, and support you need to succeed.

What You’ll Love About Axonify We offer a comprehensive total rewards package designed to support your wellbeing, growth, and overall success. Here’s what you can expect:

Competitive Compensation: Competitive salary and an incentive plan aligned to your role, which may include annual or variable incentives. We take a thoughtful, market-based approach to compensation. A reasonable estimate of the base salary range for this role is $80,000 CAD - $101,000 CAD - $121,200 CAD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing.

Generous Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you.

Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you.

Home Workspace Set-Up: Home Office Spending Account so your workspace works for you.

Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings for a secure future.

Growth & Learning: Professional Development Budget to learn new skills and grow your craft.

Community Impact: Paid Volunteer Time to give back to the causes that matter to you.

AI at Axonify We believe AI should help people do their best work, not replace the human judgment, creativity, and connection that make us who we are. AI is a tool we use to learn fast, elevate our craft, and focus on the work that truly creates impact. That shows up in our hiring process too.

We use AI-assisted tools to create a smoother, more organized, and ultimately more human candidate experience. These tools allow our team to spend more time on real conversations and thoughtful decision-making, the things that matter.

What AI doesn’t do at Axonify is make hiring decisions. Every decision is made by real people, using real judgment and grounded in our values.

Here’s what that means for you as a candidate:

• Feel free to use AI to support your thinking - not replace it. We use AI to learn and level up, and you can too.
• Be open about how you use AI if asked. Transparency helps us understand your process and how you approach problem-solving.
• Stay authentic. We’re hiring people, not prompts, your ideas, your experiences, and your voice are what matter.

Diversity & Accessibility We believe our team’s unique experiences, backgrounds, cultures, beliefs, and abilities add richness to our culture and depth to our ideas. Our commitment to diversity and inclusion creates an environment that supports, empowers, and delivers a sense of belonging for all team members.

We want to remove any barriers that may limit you from joining Axonify. Email accessibility@axonify.com to let us know how we can support you with reasonable accommodations throughout the candidate journey.

What’s Next? Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us.

Learn more about Axonify at www.axonify.com/careers