The Canadian Produce Marketing Association (CPMA) is the national voice of Canada's fresh fruit and vegetable industry, representing more than 900 organizations spanning the entire produce value chain, including growers, shippers, packers, importers, exporters, retailers, foodservice operators, distributors, and logistics providers. Founded in 1925 and headquartered in Ottawa, CPMA members account for approximately 90% of fresh fruit and vegetable sales in Canada.

Reporting to the Vice President, Marketing and Events, the Senior Director, Events provides strategic and operational leadership for CPMA's national events portfolio, including the Annual Convention and Trade Show, Board meetings, member engagement initiatives, and corporate events. CPMA’s annual event is the largest produce trade show in Canada, drawing more than 5,000 representatives from around the globe, and is responsible for a significant portion of CPMA’s revenues. This highly visible role is responsible for shaping and executing a multi-year events strategy that enhances member value, drives revenue growth, strengthens stakeholder engagement, and reinforces CPMA's position as the leading convenor of Canada's fresh produce industry. The Senior Director also provides leadership and oversight for the recruitment, engagement, and management of volunteers who play a critical role in the successful delivery of the Annual Convention and Trade Show, ensuring an exceptional experience for attendees while fostering strong volunteer engagement. Working collaboratively across the organization, the Senior Director will ensure the delivery of exceptional event experiences that advance the Association's strategic, brand, and business objectives.

The ideal candidate is a strategic, results-oriented events leader with experience delivering large-scale conferences, trade shows, and complex stakeholder-focused events. They bring strong financial and operational acumen, exceptional relationship-building skills, and a proven ability to lead high-performing teams while managing multiple priorities in a fast-paced environment. A collaborative and influential communicator, the successful candidate will combine creativity, commercial insight, and execution excellence to deliver innovative event experiences that create value for members, sponsors, exhibitors, industry stakeholders, and volunteers.

This is a publicly advertised job posting for a new vacancy.

Expected compensation: $90-110,000 CAD.

Odgers does not use artificial intelligence (AI) to screen, assess, or select applicants for a position.

To Apply

To fill this position, Canadian Produce Marketing Association has partnered with leadership advisory firm Odgers. Applications are encouraged immediately and should be submitted online at https://careers.odgers.com/en-ca/31958. We would like to thank all applicants but regret that we are only able to personally contact those individuals whose backgrounds best match the requirements for the role.

Diversity, Equity, and Inclusion

Canadian Produce Marketing Association is an equal opportunity employer. In accordance with the Accessible Canada Act, 2019 and all applicable provincial accessibility standards, upon request, accommodation will be provided by both Odgers and Canadian Produce Marketing Association throughout the recruitment, selection and/or assessment process to applicants with disabilities.

Odgers is deeply committed to diversity, equity, and inclusion in all the work that we do. As part of our efforts to better understand our ability to reach as broad a pool of candidates as possible for our searches, our DEI team would like to encourage you to take a moment and access our Self-Declaration Form.