Marketing & Events Specialist
Top Benefits
About the role
Why Work for Watkin Motors Ford? Watkin Motors Ford is a family-owned organization proudly aligned with Ford Motor Company, one of the world’s leading automotive manufacturers recognized for innovation, quality, and a commitment to sustainability. We offer a comprehensive benefits package while fostering a workplace culture that values collaboration, creativity, and work-life balance. Join Our Team as Marketing & Events Specialist Watkin Motors Ford is seeking an enthusiastic, creative, and highly organized Marketing & Events Specialist to lead the development and execution of our dealership’s marketing initiatives, community partnerships, brand presence, and special events. This role is ideal for someone who thrives in a fast-paced environment and is passionate about building meaningful customer connections through strategic marketing, engaging campaigns, and memorable experiences. The successful candidate will be responsible for overseeing digital and traditional marketing efforts, coordinating sponsorships and community involvement, planning and executing dealership events, managing brand consistency, and developing initiatives that drive customer engagement and business growth. Job duties to include, but not limited to: · Manage all aspects of digital marketing communications, including Google Ads and Facebook Business · Work closely with colleagues across the organization to create marketing materials and campaigns · Write, review, and edit marketing material across all mediums · Use internal software programs to create quotes on vehicles in inventory · Coordinate social media activities and tasks including appropriate messaging to support corporate goals and monthly marketing campaigns · Monitor social media groups, trends, tools, and applications · Make recommendations to promote sale of goods and services · Business development activities to increase retail and commercial sales including special event planning and direct marketing · Customer database management and maintenance · Coordinate offsite marketing and charity events · Act as the lead internal coordinator for staff events Skills/Qualifications: · Post-Secondary Degree in Marketing or Communications · Minimum 5 years relatable experience · Strong understanding of Internet marketing (SEM, SEO, Social Media, Blogging, etc.) · Proficient in using Google Ads and Facebook Business platforms · Able to work independently and be a self-starter · Both creative and sales oriented Benefits: · We offer a competitive full benefits package that includes healthcare, eye care, dental and other specialists’ coverage · Join our employee Pension program that includes Employer contributions Salary Range: From $48,000 - $65,000 Work Hours: Monday – Friday (with some afternoon or weekend special events) Please submit your resume by email to our General Manager, Luke Hornhardt at: lukeh@watkinmotors.com
Not the right fit? Search for Marketing & Events Specialist jobs in Vernon, British Columbia, Canada
About Watkin Motors Ford
Watkin Motors Ford was established as a dealership in 1915 and is the longest serving Ford Dealership in Canada. Joe Watkin was the original owner and laid the foundation for a promising future. Watkin and his three staff specialized in cars, trucks and tractor sales and would do whatever it took to put the deal together. It wasn’t uncommon for sales staff to deliver a new vehicle to the customer at his ranch or farm, returning with two or three cows used as the down-payment.
In 1962, Jack Blankley purchased the business from the Watkin family and three generations of Blankley’s have run Watkin Motors Ford since then! Jack's son Don, better known as Budd, joined the business in 1966 and brother Bruce joined in 1976.
Looking forward, Budd’s son, Ross is now the Dealer Principal. Watkin Motors Ford is one of Vernon’s largest employers, with a genuine family atmosphere as a large number of employees have been a part of the family for years. Friendly faces you can trust and most certainly recognize when you walk thru our doors!
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Marketing & Events Specialist
Top Benefits
About the role
Why Work for Watkin Motors Ford? Watkin Motors Ford is a family-owned organization proudly aligned with Ford Motor Company, one of the world’s leading automotive manufacturers recognized for innovation, quality, and a commitment to sustainability. We offer a comprehensive benefits package while fostering a workplace culture that values collaboration, creativity, and work-life balance. Join Our Team as Marketing & Events Specialist Watkin Motors Ford is seeking an enthusiastic, creative, and highly organized Marketing & Events Specialist to lead the development and execution of our dealership’s marketing initiatives, community partnerships, brand presence, and special events. This role is ideal for someone who thrives in a fast-paced environment and is passionate about building meaningful customer connections through strategic marketing, engaging campaigns, and memorable experiences. The successful candidate will be responsible for overseeing digital and traditional marketing efforts, coordinating sponsorships and community involvement, planning and executing dealership events, managing brand consistency, and developing initiatives that drive customer engagement and business growth. Job duties to include, but not limited to: · Manage all aspects of digital marketing communications, including Google Ads and Facebook Business · Work closely with colleagues across the organization to create marketing materials and campaigns · Write, review, and edit marketing material across all mediums · Use internal software programs to create quotes on vehicles in inventory · Coordinate social media activities and tasks including appropriate messaging to support corporate goals and monthly marketing campaigns · Monitor social media groups, trends, tools, and applications · Make recommendations to promote sale of goods and services · Business development activities to increase retail and commercial sales including special event planning and direct marketing · Customer database management and maintenance · Coordinate offsite marketing and charity events · Act as the lead internal coordinator for staff events Skills/Qualifications: · Post-Secondary Degree in Marketing or Communications · Minimum 5 years relatable experience · Strong understanding of Internet marketing (SEM, SEO, Social Media, Blogging, etc.) · Proficient in using Google Ads and Facebook Business platforms · Able to work independently and be a self-starter · Both creative and sales oriented Benefits: · We offer a competitive full benefits package that includes healthcare, eye care, dental and other specialists’ coverage · Join our employee Pension program that includes Employer contributions Salary Range: From $48,000 - $65,000 Work Hours: Monday – Friday (with some afternoon or weekend special events) Please submit your resume by email to our General Manager, Luke Hornhardt at: lukeh@watkinmotors.com
Not the right fit? Search for Marketing & Events Specialist jobs in Vernon, British Columbia, Canada
About Watkin Motors Ford
Watkin Motors Ford was established as a dealership in 1915 and is the longest serving Ford Dealership in Canada. Joe Watkin was the original owner and laid the foundation for a promising future. Watkin and his three staff specialized in cars, trucks and tractor sales and would do whatever it took to put the deal together. It wasn’t uncommon for sales staff to deliver a new vehicle to the customer at his ranch or farm, returning with two or three cows used as the down-payment.
In 1962, Jack Blankley purchased the business from the Watkin family and three generations of Blankley’s have run Watkin Motors Ford since then! Jack's son Don, better known as Budd, joined the business in 1966 and brother Bruce joined in 1976.
Looking forward, Budd’s son, Ross is now the Dealer Principal. Watkin Motors Ford is one of Vernon’s largest employers, with a genuine family atmosphere as a large number of employees have been a part of the family for years. Friendly faces you can trust and most certainly recognize when you walk thru our doors!