We are Parallel 49 Brewing Company, a craft brewery based in the heart of East Vancouver. We were founded in 2012 by passionate craft beer enthusiasts and have quickly become a staple in the Canadian craft beer scene. We are looking for skilled and interesting people with great attitudes to complement our team while we remain a top employer in Vancouver and the craft beer industry.

The Trade Marketing Manager sits at the intersection of brand strategy and commercial execution. Reporting to the Group Marketing Manager, this role is responsible for bringing our marketing vision to life across Parallel 49 and our growing portfolio of ready-to-drink and cider brands — equipping the sales team to win, amplifying brand visibility across trade and consumer channels, and ensuring every touchpoint tells a consistent, powerful story.

This is a hands-on, commercially minded role that blends creativity with rigor. You're equally comfortable presenting at a sales meeting, briefing a designer, managing a contractor's content calendar, and tracking the numbers that prove it's all working. You thrive in a fast-moving environment, take pride in flawless execution, and know what great looks like on shelf, on screen, and on the ground.

Duties and Responsibilities

Strategy Execution

• Translate brand and marketing strategy into actionable trade and channel plans across the portfolio
• Develop and maintain a rolling trade marketing calendar aligned to commercial priorities and seasonal windows
• Track and report on key performance metrics, providing regular updates to the Group Marketing Manager and broader commercial team
• Manage deadlines and ensure applications are ready for all key accounts.

Sales Enablement

• Partner closely with the Sales team to understand customer and channel needs, translating them into effective support materials
• Develop high-impact sales sheets, pitch decks, product sell-in documents, and seasonal toolkits
• Ensure the Sales team is consistently equipped with current, on-brand collateral and product information
• Maintain and organize a centralized asset library so the right materials are always accessible
• Support key account presentations and commercial negotiations with compelling marketing assets

Brand Visibility & Content

• Own and enforce brand standards across all - trade and consumer-facing touchpoints, auditing in-market execution across the portfolio
• Lead content development across channels, briefing and managing external creative contractors to deliver on-brand assets on time and on budget
• Identify and execute opportunities to enhance brand visibility in key on- and off-premise accounts

Events Planning & Execution

• Plan and execute trade and consumer events end-to-end — festivals, tap takeovers, product launches, tastings, and sponsorships
• Manage all event logistics, budgets, and post-event reporting
• Represent the brands at events, ensuring every activation delivers a memorable, on-brand experience
• Build relationships with key accounts and community partners to identify sponsorship and co-marketing opportunities

Social Media & Digital

• Develop and maintain a social media content strategy aligned to brand and commercial priorities across the portfolio
• Manage social channels for all brands
• Oversee external social media contractors, ensuring content quality, brand tone of voice, and posting schedules are consistently maintained
• Brief contractors on campaign priorities and seasonal messaging
• Monitor and report on social media performance including engagement, reach, and content effectiveness

Qualifications

• 3 years of marketing or sales experience in beverage alcohol in the Western Canadian market or in CPG marketing — ideally with exposure to both trade and consumer-facing work
• Demonstrated ability to manage social media strategy and oversee external content creators, including scheduling and analytics platforms
• Proven experience planning and executing events
• Experience managing external agencies or contractors and holding them accountable to timelines and brand standards
• Working knowledge of Adobe Creative Suite and/or Canva; video editing experience is an asset
• Strong written and verbal communication skills, including the ability to write compelling copy and present confidently to internal and external audiences
• Highly organized, with the ability to manage multiple concurrent projects and deadlines without compromising execution quality
• Comfortable working independently while staying tightly aligned with sales, marketing, and leadership teams
• A genuine passion for craft beer, cider, and the RTD category is a strong asset
• An understanding of graphic design tools such as Adobe suite and Canva is required and video editing software is a plus. Proficient use an asset.
• Attention to detail and pride in your work.
• Ability to work independently and collaboratively in a fast-paced environment.

Education Requirements

• Bachelor's degree or diploma in Marketing, Communications, or a related field an asset

Perks

• Fantastic team of people who are passionate about craft beer and sharing our brews with our community
• 100% coverage of Extended Group Benefits!
• Retirement Savings Plan employer matching up to 4%
• Employee Staff Card loaded bi-weekly with money for you to use in our Street Kitchen on food and beverage and in our retail store
• Staff discounts on food while you’re working and on days off
• We love to train our people and promote from within

Parallel 49 Brewing Company is committed to building a workplace that celebrates diversity, fosters inclusivity, and ensures equal opportunities for all team members and applicants. We are an equal-opportunity employer driven by our mission of creating great beer accessible to all.

We value and respect differences in race, ethnicity, gender, sexual orientation, age, religion, and other dimensions of diversity. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members to talk openly, grow our understanding of others’ experiences and continue to learn how to improve our approaches.