SEO Specialist

Halifax, NS

Hybrid (2 days a week in office)

We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities who are seeking an experienced SEO Specialist to join their team.

As part of a specialized digital marketing team, you will take ownership of SEO strategy for a major brand, working directly within the marketing team while collaborating with expert SEO specialists. This isn't your typical agency role – you'll be deeply embedded in one brand's growth journey while having the support and expertise of the dedicated SEO team.

Responsibilities

Own Complete SEO Strategy for Your Brand: You'll become the dedicated SEO expert for a major brand, developing and executing comprehensive strategies that drive organic growth and revenue. Working directly within the client's marketing team, you'll present findings, forecast performance, and guide strategic marketing decisions while maintaining close collaboration with our internal SEO specialists.

Optimize for AI-Driven Search Evolution : Your days will involve optimizing content and technical elements for AI-generated search results, featured snippets, and emerging search technologies. You'll stay ahead of algorithm changes and implement strategies that position your brand for success in the evolving landscape of AI-powered search engines.

Drive Technical Implementation and Performance : Working together with SEO tech team you'll conduct comprehensive technical audits, identify optimization opportunities, and implement solutions that deliver measurable organic growth. You'll test and implement different approaches to site structure optimization and SEO content strategies, developing semantic clusters that improve topical authority and user experience. Working with development teams and technical partners, you'll ensure optimal site performance while maintaining best practices across all technical SEO elements.

Manage Multi-Site and International SEO Strategies : You'll oversee SEO strategy across multiple website properties within your brand portfolio, including main sites, dedicated blog platforms, and specialized landing page sites for paid media integration. As the brand operates in international markets, you'll develop and implement multi-lingual and multi-regional SEO approaches, ensuring consistent optimization standards while adapting to local market requirements and search behaviors.

Solve Search Visibility Challenges : You'll analyze and troubleshoot underperforming thematic clusters with poor search visibility, identifying root causes and implementing targeted solutions to improve rankings. This involves deep-diving into content gaps, technical barriers, and competitive positioning to develop strategic approaches that restore and enhance organic performance for challenging keyword clusters.

Deliver Multi-Level Reporting and Analysis : You'll create comprehensive reports for different stakeholder levels, from detailed technical analysis for marketing teams to executive summaries for C-level leadership. You'll track and report on all key SEO metrics including organic rankings, traffic growth, customer acquisition costs, conversion attribution, and revenue impact. Your analysis will provide actionable insights for strategic decision-making across all organizational levels.

Lead Cross-Department Collaboration : You'll work daily with diverse teams to ensure SEO success: partnering with content teams on optimization strategies, collaborating with conversion specialists on landing page performance, coordinating with paid acquisition teams on keyword alignment, and supporting broader marketing initiatives. This cross-functional collaboration ensures SEO considerations are integrated into all digital marketing efforts and business decisions.

Manage SEO Budget and External Partnerships

You'll oversee SEO budget allocation and manage relationships with external agencies specializing in link building, editorial outreach, and digital PR campaigns. You'll evaluate agency performance, negotiate contracts, and ensure all external SEO initiatives align with brand objectives while delivering measurable results within allocated budgets.

Qualifications

Essential Experience

• 4-6 years of hands-on SEO experience with proven track record of growing organic traffic and conversions
• Demonstrated success in website promotion with measurable results and case studies
• Experience working embedded within marketing teams and cross-functional collaboration with content, conversion, and paid acquisition teams
• Strong understanding of modern SEO practices including AI optimization and emerging search technologies
• Proven ability to create reports and communicate findings to stakeholders at all organizational levels

Technical Expertise That Matters

• Advanced knowledge of technical SEO principles and implementation across various website platforms
• Proficiency with professional SEO tools (Ahrefs, SEMrush, Moz) and technical audit platforms
• Working understanding of HTML, CSS, and basic programming concepts for technical guidance
• Experience with analytics platforms and creating executive-level performance reports
• SEO budget management and vendor/agency relationship management experience

Modern SEO Skills

• Expertise in AI optimization including content optimization for AI-generated search results
• Understanding of E-A-T principles and how they impact search performance
• Knowledge of Core Web Vitals, page experience, and technical performance optimization
• Experience with schema markup, structured data, and emerging search features
• Proficiency in semantic clustering and topical authority development
• Experience managing external agencies for link building, editorial outreach, and digital PR campaigns
• Multi-site SEO strategy experience including blog platforms and landing page optimization
• Understanding of multi-lingual and international SEO considerations

This is a fantastic opportunity to join a growing agency based in Halifax!

The company offers a competitive annual salary, group term life insurance, medical and dental benefits and long-term disability coverage, RRSP contributions, wellness allowance and much more!

If this sounds like the ideal position for you then apply today!

Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanent residents.