Work Location

Wine & Beyond Kelowna

About the Role

We are looking for a friendly, customer service driven individual to join our Team as the General Manager of Wine and Beyond Kelowna. Working with the Operations and Department Managers, the General Manager will assist in the maximizing of the store's budgets and sales goals, oversee and assist in all aspects of the business, including daily operations, administrative functions, sales, finances, recruitment, training and delegating as needed. Additionally, provide leadership and direction of a multimillion-dollar business unit for operational excellence and achievement of financial and regulatory standards.

Role Responsibilities:

##Leadership & Team Development

• Foster an engaging, high-performance culture that attracts, develops, and retains top talent
• Lead, coach, and mentor team members; build capability through structured training and ongoing feedback
• Set clear goals and priorities; delegate effectively and hold the team accountable for results
• Drive succession planning and support career development across all roles
• Partner with leadership to recruit, hire, and onboard talent aligned to business needs

##Customer Experience & Sales

• Champion a customer-first culture focused on delivering exceptional service and driving sales
• Lead by example in product knowledge, upselling, and cross-selling strategies
• Leverage local market insights and customer feedback to enhance the in-store experience
• Oversee execution of promotions, product launches, and merchandising initiatives
• Resolve customer concerns promptly and professionally

##Financial & Business Performance

• Own store performance against sales, labour, and profitability targets
• Analyze sales, KPIs, and P&L to identify trends, opportunities, and risks
• Optimize scheduling, inventory, and expenses to meet financial objectives
• Monitor and ensure accuracy of financial transactions and documentation

##Operations & Execution

• Oversee day-to-day store operations to ensure efficiency, compliance, and brand standards
• Ensure excellence in merchandising, inventory management, and store presentation
• Manage scheduling, payroll approvals, and operational planning
• Lead execution of inventory counts, ordering, and stock management processes
• Ensure adherence to company policies, procedures, and safety requirements

##Communication & Collaboration

• Communicate priorities clearly through regular team meetings, huddles, and coaching sessions
• Partner with Area Manager and cross-functional teams to align on business goals
• Cascade key information to the team to ensure alignment and execution

##Compliance & Risk Management

• Ensure compliance with company policies, internal controls, and regulatory requirements
• Address employee relations matters professionally; implement corrective actions as needed
• Maintain a safe and secure environment for employees and customers

Qualifications Work Experience

• Minimum, two-years' experience in a management position.
• Previous sales and/or operations experience is considered an asset.
• Minimum, 3-year experience in a big box environment.
• Proven track record of successfully managing a large team.

Education

• Post-secondary education/degree (preferred, not required).
• Training in wine/beer/spirits (preferred, not required).
• Strong communication skills (written and verbal).
• ProServe/Serving it right Certification.
• First-Aid Certification considered an asset.

Why Work With Us?

At Wine and Beyond we invest in our people. We provide educational reimbursement for industry-related courses. We prefer to promote individuals from within the organization providing our employees excellent opportunities to advance their careers. If you are interested in working in a fun environment that promotes personal growth with flexible scheduling, please apply below!

ADDITIONAL REASONS TO JOIN OUR TEAM!

• Competitive salary and benefits.
• Flexible hours.
• Employee Discount.
• Free Uniforms.
• Contests and prizes.
• Product Knowledge training.
• With hundreds of locations throughout Alberta and British Columbia, there’s a convenient location near you.

Thanks for considering a position with us! Cheers!

We are grateful for the interest in this role from all candidates, however, we will be contacting only those that are selected for next steps in the hiring process.

Our Commitment to Diversity & Inclusion:

SNDL is an equal opportunity employer. We are committed to building a welcoming, inclusive, diverse, and safe workplace where all our team members have equal opportunity to succeed. We know this begins with recruitment. To honor our commitment, SNDL encourages applications from individuals of all backgrounds, sexual orientation, gender identity, ancestry, ages, and abilities.

About SNDL

SNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis.

We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.

Rate Of Pay

85000

CAD

Salary Plan

Learn more about SNDL