About the role
Regional Sales and Marketing Manager
Bordered by the Crescent Drive Golf Course and only 20 minutes from downtown Winnipeg, Thermea Spa Village opened its doors in 2015. This relaxation and renewal centre focuses on thermotherapy practices and relaxation techniques from Scandinavian countries. It offers a multisensorial experience in an all-embracing natural setting to contribute to the health and wellness of its guests.
Continuously innovating and evolving by creating unique relaxation experiences, it is the only Nordic-style spa in the Canadian Prairies today.
What we stand for
Our mission is to transform people’s lives, one visit at a time by offering our guests a refuge, away from the pressures of modern life where they may rediscover their own well-being and, as a result, live a happier and longer life. We are passionate and dedicated team players here at Thermea. Always enthusiastic, helpful, conscientious, discrete—and most of all, respectful. We deeply care about everyone—guests and fellow artisans alike—in our wellness environment.
What we need
Under the supervision of the Senior Manager, Marketing Strategy, and in close collaboration with the regional management team, the Marketing Manager plays a strategic role by implementing local marketing initiatives in alignment with the corporate strategy. At the same time, he or she acts as a commercial delegate, prospecting for new partners and identifying business opportunities to expand the network and drive sales. This key position actively contributes to business development, partnership management, and the planning and execution of events aimed at promoting and enhancing the Thermea Spa Village brand.
What you’ll do
- Develop and implement strategies that promote growth, engagement, and organizational culture.
- Participate in the development and adaptation of the spa’s marketing strategy according to the specifics of the local market, in alignment with the company’s overall strategy.
- Target, develop, and maintain strategic partnerships to support visibility and growth objectives, while ensuring the profitability of these partnerships. This includes negotiating agreements, monitoring existing partnerships, and evaluating their profitability.
- Identify and proactively capitalize on new business opportunities to increase brand visibility and generate revenue.
- As Sales & Marketing Manager, you will work closely with the management team to develop targeted sales initiatives adapted to the local market. This includes managing influencer partnerships, coordinating media and tourism visits, as well as negotiating strategic partnerships. The main objective is to maximize sales, attract new customers, and strengthen engagement with key audiences to support brand growth.
- Select, develop, and/or participate in local events that help boost brand awareness and image. This responsibility includes planning, organizing logistics, and managing events from start to finish.
- Collaborate closely with the spa management team to understand the site’s specific marketing needs and tailor local marketing strategies accordingly. Serve as the go-between for the corporate office and the spa for the implementation of the marketing strategy.
- Oversee the Christmas Kiosk program, ensuring full campaign planning from initial strategy to on-the-ground execution. This includes recruiting and managing a dedicated team, organizing operations, and implementing all necessary actions to achieve set objectives.
- Act as an ambassador for the Thermea Spa Village brand during local events, business meetings, trade shows, and other networking events.
- Monitor implemented marketing actions and measure the effectiveness of initiatives in terms of visibility, engagement, and ROI. Produce regular reports and event reviews.
- Participate in the development and supervision of content production for social media and other communication channels, such as public relations and internal communications, in alignment with the company’s global communications strategy.
Profile needed
What is the profile needed in order to be successful in this position
- College or university diploma in marketing, communication, public relations, or a related field.
- Minimum of five to seven (5-7) years of experience in marketing and communications in a similar role.
- Experience in wellness, tourism, or spa sectors is considered an asset.
- Strategic marketing and partnership management experience, with an ability to develop local initiatives while respecting the overarching strategy.
- Skills in event and project management, as well as negotiating with external partners.
- Proactivity and initiative, allowing you to spot business opportunities and work autonomously.
- Excellent communication skills, an ability to work effectively with a range of internal and external stakeholders and to manage multiple projects simultaneously.
- Willingness to collaborate with various departments to achieve shared goals.
- In-depth knowledge of the graphic design production chain (design, printing, etc.).
- Strong partnership and project management skills.
- Strong organizational sense, ability to work under pressure and manage several projects at once.
- Excellent command of the MS Office suite (Word, Excel, Outlook, PowerPoint).
When
You will work on flexible hybrid schedule (days, evenings, weekends, holidays).
What
The salary is based on the pay scale and benefits in effect Thermea Spa Village.
How
Send us your resumé and cover letter by clicking ‘Apply’ below.
About Groupe Nordik
Groupe Nordik est une entreprise en pleine effervescence qui vise à se tailler une place au sommet de l’industrie du mieux-être, de la santé et du tourisme. C’est en misant sur la diversité de ses activités que Groupe Nordik parvient à créer de la valeur et ainsi à développer le marché de l’entreprise. Par l’entremise de sa division Développement corporatif, elle identifie et évalue des opportunités d’affaires afin de s’y associer et de réaliser des projets prometteurs et d’envergure, et ce, au sein d’organisations dynamiques dont les mandats s’inscrivent globalement dans l’univers du mieux-être.
Nous sommes actuellement à la recherche de talents qui, grâce à leurs compétences, sauront contribuer à la croissance et à la réalisation de la mission de l’entreprise. Joignez-vous à l’équipe.
Nordik Group is a rapidly expanding company that wants to carve out a place for itself at the peak of the wellness, health and tourism industries. By relying on the diversity of its activities, Nordik Group has created value and has grown its market. Through its Corporate Development division, Nordik Group identifies and assesses promising, large-scale projects and business opportunities to accomplish and join along with dynamic organizations with mandates generally focused on wellness.
Currently, we are seeking talented people who can contribute to the growth and development of the company’s mission through their individual skills. Join our team.
About the role
Regional Sales and Marketing Manager
Bordered by the Crescent Drive Golf Course and only 20 minutes from downtown Winnipeg, Thermea Spa Village opened its doors in 2015. This relaxation and renewal centre focuses on thermotherapy practices and relaxation techniques from Scandinavian countries. It offers a multisensorial experience in an all-embracing natural setting to contribute to the health and wellness of its guests.
Continuously innovating and evolving by creating unique relaxation experiences, it is the only Nordic-style spa in the Canadian Prairies today.
What we stand for
Our mission is to transform people’s lives, one visit at a time by offering our guests a refuge, away from the pressures of modern life where they may rediscover their own well-being and, as a result, live a happier and longer life. We are passionate and dedicated team players here at Thermea. Always enthusiastic, helpful, conscientious, discrete—and most of all, respectful. We deeply care about everyone—guests and fellow artisans alike—in our wellness environment.
What we need
Under the supervision of the Senior Manager, Marketing Strategy, and in close collaboration with the regional management team, the Marketing Manager plays a strategic role by implementing local marketing initiatives in alignment with the corporate strategy. At the same time, he or she acts as a commercial delegate, prospecting for new partners and identifying business opportunities to expand the network and drive sales. This key position actively contributes to business development, partnership management, and the planning and execution of events aimed at promoting and enhancing the Thermea Spa Village brand.
What you’ll do
- Develop and implement strategies that promote growth, engagement, and organizational culture.
- Participate in the development and adaptation of the spa’s marketing strategy according to the specifics of the local market, in alignment with the company’s overall strategy.
- Target, develop, and maintain strategic partnerships to support visibility and growth objectives, while ensuring the profitability of these partnerships. This includes negotiating agreements, monitoring existing partnerships, and evaluating their profitability.
- Identify and proactively capitalize on new business opportunities to increase brand visibility and generate revenue.
- As Sales & Marketing Manager, you will work closely with the management team to develop targeted sales initiatives adapted to the local market. This includes managing influencer partnerships, coordinating media and tourism visits, as well as negotiating strategic partnerships. The main objective is to maximize sales, attract new customers, and strengthen engagement with key audiences to support brand growth.
- Select, develop, and/or participate in local events that help boost brand awareness and image. This responsibility includes planning, organizing logistics, and managing events from start to finish.
- Collaborate closely with the spa management team to understand the site’s specific marketing needs and tailor local marketing strategies accordingly. Serve as the go-between for the corporate office and the spa for the implementation of the marketing strategy.
- Oversee the Christmas Kiosk program, ensuring full campaign planning from initial strategy to on-the-ground execution. This includes recruiting and managing a dedicated team, organizing operations, and implementing all necessary actions to achieve set objectives.
- Act as an ambassador for the Thermea Spa Village brand during local events, business meetings, trade shows, and other networking events.
- Monitor implemented marketing actions and measure the effectiveness of initiatives in terms of visibility, engagement, and ROI. Produce regular reports and event reviews.
- Participate in the development and supervision of content production for social media and other communication channels, such as public relations and internal communications, in alignment with the company’s global communications strategy.
Profile needed
What is the profile needed in order to be successful in this position
- College or university diploma in marketing, communication, public relations, or a related field.
- Minimum of five to seven (5-7) years of experience in marketing and communications in a similar role.
- Experience in wellness, tourism, or spa sectors is considered an asset.
- Strategic marketing and partnership management experience, with an ability to develop local initiatives while respecting the overarching strategy.
- Skills in event and project management, as well as negotiating with external partners.
- Proactivity and initiative, allowing you to spot business opportunities and work autonomously.
- Excellent communication skills, an ability to work effectively with a range of internal and external stakeholders and to manage multiple projects simultaneously.
- Willingness to collaborate with various departments to achieve shared goals.
- In-depth knowledge of the graphic design production chain (design, printing, etc.).
- Strong partnership and project management skills.
- Strong organizational sense, ability to work under pressure and manage several projects at once.
- Excellent command of the MS Office suite (Word, Excel, Outlook, PowerPoint).
When
You will work on flexible hybrid schedule (days, evenings, weekends, holidays).
What
The salary is based on the pay scale and benefits in effect Thermea Spa Village.
How
Send us your resumé and cover letter by clicking ‘Apply’ below.
About Groupe Nordik
Groupe Nordik est une entreprise en pleine effervescence qui vise à se tailler une place au sommet de l’industrie du mieux-être, de la santé et du tourisme. C’est en misant sur la diversité de ses activités que Groupe Nordik parvient à créer de la valeur et ainsi à développer le marché de l’entreprise. Par l’entremise de sa division Développement corporatif, elle identifie et évalue des opportunités d’affaires afin de s’y associer et de réaliser des projets prometteurs et d’envergure, et ce, au sein d’organisations dynamiques dont les mandats s’inscrivent globalement dans l’univers du mieux-être.
Nous sommes actuellement à la recherche de talents qui, grâce à leurs compétences, sauront contribuer à la croissance et à la réalisation de la mission de l’entreprise. Joignez-vous à l’équipe.
Nordik Group is a rapidly expanding company that wants to carve out a place for itself at the peak of the wellness, health and tourism industries. By relying on the diversity of its activities, Nordik Group has created value and has grown its market. Through its Corporate Development division, Nordik Group identifies and assesses promising, large-scale projects and business opportunities to accomplish and join along with dynamic organizations with mandates generally focused on wellness.
Currently, we are seeking talented people who can contribute to the growth and development of the company’s mission through their individual skills. Join our team.