Job Description We are seeking an experienced and driven Supervisor, Paid Media Performance & Analytics to elevate the execution, measurement, and optimization of cross‑channel paid media campaigns. In this role, you’ll collaborate closely with national strategy, planning, and activation teams to bring media plans to life in‑market, ensuring flawless execution supported by rigorous analytics, meaningful learnings, and insights that directly tie media performance to business outcomes.

This is an exceptional opportunity for someone who’s ready to step into a larger, global network environment and work on iconic Canadian brands. You’ll gain access to enterprise-level budgets, integrated teams, and national-scale media programs, while maintaining a hands-on connection to analytics, optimization, and client-facing storytelling.

What You’ll Lead Leadership & Team Development:

• Lead and mentor a team focused on analytics, optimization, and performance storytelling.
• Foster a culture of curiosity, experimentation, and continuous improvement.
• Elevate team and client understanding of analytics, tools, testing approaches, and industry trends.
• Support agency-wide thought leadership through POVs, case studies, and new business contributions.

Client Communication & Business Impact

• Serve as a trusted advisor to senior client stakeholders, helping them understand how paid media drives real business outcomes.
• Present compelling performance narratives that move beyond KPIs to insights, “why it happened,” and “what we should do next.”
• Play an active role in QBRs, performance reviews, and annual planning conversations.

Paid Media Activation Excellence

• Work hand-in-hand with activation teams to translate strategy into clear executional and measurement requirements.
• Ensure meticulous campaign QA, pacing monitoring, and in-flight optimization across channels.
• Support activation across search, social, programmatic, video, display, and emerging platforms.

Performance Analytics, Measurement & Optimization

• Build and oversee measurement plans, learning agendas, and test‑and‑learn roadmaps.
• Advise clients on advanced methodologies such as MMM, attribution, lift studies, and incrementality to strengthen performance recommendations.
• Proactively identify risks and opportunities, collaborating with teams to optimize in real time.
• Develop and maintain dashboards that give stakeholders a clear, actionable view of business‑relevant performance.

Operational Excellence

• Develop and uphold measurement frameworks and forecasting models.
• Ensure accuracy, consistency, and reliability in all data inputs, outputs, and reporting environments.
• Drive continuous improvements across processes, tools, and workflows to enhance efficiency and quality.

What You Need To Succeed

• 5+ years of experience in paid media analytics, performance marketing, or media activation (agency experience strongly preferred).
• Hands-on experience in cross-channel activation beyond just social & search.
• Proficiency with MMM, attribution, lift studies, and incrementality testing.
• Strong ability to influence and present to senior leaders with clarity and confidence.
• Experience managing and developing high-performing teams.
• Advanced skills in analytics and dashboard tools (GA4, Adobe, CM360, platform UIs, Data Studio, Tableau, PowerBI).
• A passion for performance, storytelling, and driving forward media effectiveness.

The salary range for this position is $80,000 - $100,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

The Company McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

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