What you'll do

As Canadian Tire continues its mission to be customer-obsessed and data-driven, the Customer Research team plays a critical role in shaping enterprise decisions through rigorous qualitative and quantitative research. Partnering closely with stakeholders across Marketing, Merchandising, Loyalty, Digital, Analytics, and Strategy, the team ensures the voice of the customer informs priority setting, planning, and execution across the enterprise.

The Customer Research function operates as an in-house center of excellence, balancing speed, scale, and methodological rigor. The team owns and operates a proprietary Customer Research Panel enabling agile, high-quality research across both quantitative surveys and qualitative studies.

We are seeking a Customer Research Manager with deep expertise in mixed-methods research. Reporting to the Associate Vice-President of Customer Research, this role leads end-to-end research initiatives and manages a small team of analysts. The ideal candidate is equally strong in research design, execution, and synthesis, with the ability to translate complex findings into clear, actionable insights for senior audiences. This role also has accountability for the ongoing management, health, and optimization of the Customer Research Panel, ensuring it remains representative, engaged, and fit-for-purpose to support evolving business needs.

• Lead Mixed-Methods Research: Own the end-to-end lifecycle of research initiatives, from scoping through design, fieldwork, analysis, and delivery. Select and integrate qualitative and quantitative approaches to address business questions with precision and depth.
• Research Design & Execution: Develop high-quality research instruments (e.g., surveys, discussion guides), oversee sampling strategies, and ensure rigorous, ethical execution across all studies.
• Panel Management & Health: Own the governance and optimization of the Customer Research Panel, including recruitment, engagement, representativeness, and data quality. Ensure the panel is effectively leveraged across initiatives and evolves with business requirements.
• Analysis & Insight Generation: Synthesize quantitative and qualitative inputs into cohesive insights, identifying key themes, trade-offs, and opportunities. Translate findings into clear implications tied to business decisions.
• Reporting & Storytelling: Deliver compelling, executive-ready outputs that integrate data, customer voice, and business context. Communicate insights with clarity and confidence to senior leaders.
• Stakeholder Partnership: Act as a trusted advisor to internal teams by shaping research approaches, refining problem statements, and guiding interpretation of findings.
• Team Leadership: Manage and develop a small team (1–2 analysts), providing coaching on research methodology, analytical thinking, and stakeholder communication.
• Cross-Functional & Vendor Collaboration: Partner with adjacent insight teams (e.g., Analytics, UX, Loyalty) and external vendors as needed to deliver integrated perspectives and specialized capabilities.
• Continuous Improvement: Stay current on emerging methodologies and tools, and drive ongoing enhancements to research practices, speed, and impact.

What you bring

• Bachelor’s degree in Business, Marketing, Analytics, Social Sciences, or a related field; graduate degree considered an asset.
• Minimum 8 years of progressive experience in consumer or market research across both client- and supplier-side environments.
• Deep expertise in mixed-methods research, including survey design, sampling, qualitative techniques (e.g., interviews, focus groups, ethnography), and integrated analysis.
• Experience managing or working with research panels is strongly preferred , including an understanding of panel recruitment, engagement, and data quality considerations.
• Strong storytelling and communication skills, with the ability to distill complex findings into clear, actionable insights for senior audiences.
• Advanced proficiency in Excel and PowerPoint; experience with survey platforms and qualitative research tools. Familiarity with statistical or text analytics tools is an asset.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts

Broadband Salary Range: $80,000.00 and $131,000,00

Our typical hiring range is between $80,000 and $120,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

#LI-NV1

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.