Well versed in the world of marketing, Cambrian’s team of Marketing Specialists are whole brain thinkers – hyper organized and data driven, yet ridiculously creative. Logical + visionary. Yes, we’re unicorns!

In this role those two opposing skills meet for a perfect marketing match. As a key role on the Marketing & Brand Experience Team, the Marketing Specialist will participate across the team in all marketing initiatives and will run point in their area of focus on various Marketing and Brand initiatives that lift and support Cambrian’s business goals and corporate strategy. At Cambrian, we save our members time and money, simplify their banking and help them solve their financial problems. The member experience is critical to who Cambrian is and the Marketing Specialist will be part of the team that designs that experience – and shouts about it from the rooftops through various advertising and marketing campaigns. We are a small, but mighty internal agency for the organization, and every project intersects with other departments so, being a strong collaborator is key.

Data and reporting are king for decision making, so having both a strong curiosity and desire to track back to the data will ensure the ‘why’ is always answered. From drafting a marketing brief to crafting the final report, and everything in between, the Marketing Specialist documents every step of the way and brings it all full circle. Being a project management whiz is critical, along with keen creative insight, the ability to write and edit to goals, and people skills - developing strong partnerships with internal collaborators and external partners. This all wraps up into the delivery of compelling and on-brand marketing initiatives that resonate across all member and prospective member touchpoints and journeys.

As a part of the Marketing & Brand Experience team, we’re seeking a Marketing Specialist with experience and expertise in one of two key focus areas.

Email & Digital:
The Marketing Specialist with a focus on Email & Digital, will be responsible for executing a marketing portfolio that includes leading the continued development of Cambrian’s Email Marketing strategy and execution, including the development of email audiences, journeys, content and reporting. They will work closely with Marketing, Sales Enablement, Digital Solutions, Data and BI team members to establish and mature Cambrian’s email marketing strategy and platform to ensure email journeys are effectively targeted, and fit seamlessly into an overall member experience journey map to build loyalty and achieve desired outcomes. They will align the role of email across the entire digital marketing funnel, by working closely with team members focused on Social Media, Product and Digital Marketing & Analytics team members. They will be responsible for all email analytics and in some cases, website, digital marketing and sales enablement analytics in support of journey development and campaign optimization. The Email & Digital Marketing Specialist will support and, in some cases, create digital ad campaigns, monitor performance and report on results. They will primarily provide back-up support for the Marketing Specialist with a focus on Digital Marketing, Reporting & Analytics, but may back up other roles as needed.

Social Media & Content:
The Marketing Specialist with a focus on Social Media & Content, will be responsible for executing a marketing portfolio that includes leading the social media lifecycle, from supporting development of both the channel-specific, and overall social media strategy to planning and execution of content development, to posting, monitoring and reporting. They will strategize and create content in various formats, including copy for social media, internal and external support content, video, radio, photography, etc, working with various department SMEs for content gathering. The Marketing Specialist with a focus on social media and content will be responsible for identifying, recommending and implementing all social media strategies, such as working with influencers, content partners, and liaising with members, employees, content creators, partners and mainstream media in coordination with marketing team members. They will primarily provide back-up support for the Marketing Specialist with a focus on Project, Product & Website, but may back up other roles as needed.

In the role of Marketing Specialist you will be responsible for:

1) Impacting Financial Performance

• Assist with planning, research, and requirements gathering for the development of Cambrian and Achieva marketing campaigns and projects that meet Cambrian's organizational business goals, growth objectives and corporate strategy.
• Support, and in some cases, lead the planning, research and content development of marketing assets that support Cambrian's organizational business goals for all of Cambrian’s products and brands.

2) Brand Experience

• Contribute to development of a consistent approach to marketing across all channels in alignment with Cambrian’s brand.
• Support Cambrian branded special projects as required by other departments.
• Work closely with the graphic designer to ensure consistent application of Cambrian’s brand and design standards and contribute to ongoing development of and adherence to ‘brand voice’.
• Contribute to developing, communicating, and leveraging cross-functional 360 degree member and market insights to support enterprise-wide initiatives in collaboration with Marketing & Sales Enablement leaders.

3) Individual Specialist Leadership/Professional Development

• Contribute significantly to departmental strategic and project planning as the expert in your area.
• Proactively identify marketing opportunities, that will contribute to organizational goals.
• Work with, and at times lead inter-departmental teams to meet established goals, while demonstrating skills/diplomacy in dealing with people at all levels of the organization.
• Lead selected projects and initiatives as opportunities arise.
• Continued education and training on key marketing tools and areas of growth.

4) Marketing Operations

• Take ownership of assigned key focus areas of marketing specialization and proactively make recommendations for improvements that align with campaigns, goals and corporate strategy.
• Follow and provide input into short- and long-term marketing calendars.
• Establish and monitor marketing metrics for all levels of the funnel, within assigned areas of focus.
• Report regularly on areas of focus/specialization, including using metrics, data, and insights to help drive and evaluate programs and activities. Make recommendations and implement improvements when needed.
• Develop departmental documentation related to the marketing specialist role (processes, determine back-ups, etc) to enhance understanding of duties and ensure our roles do not remain siloed.
• Build relationships and liaise with key partners and/or vendors as required.
• Consistently ensure project and campaign documentation and files are organized, labelled and saved for management and sharing.
• Contribute to, and be a champion of, building a culture of accountability and collaborative performance enhancement.
• Contribute to marketing department and/or MarComm administration activities as a team player, including coordination of efforts related to campaigns and media buying, production of video and/or radio spots, project calendars, budget, timelines, internal and external communication initiatives, fulfilment of contests/giveaways, facilitating and documenting release forms, communication with branches and facilities, and other admin duties as needed.

5) Creative Development

• Know and understand Cambrian’s corporate mission, vision, values, strategy, and priorities and ensure that all campaign and creative support work serves the advancement of those objectives and aligns with Cambrian’s visual style guides and brand voice.
• Develop creative ideas for current campaigns that optimize brand alignment, but also new creative development and ideas to maximize campaign performance.
• Actively participate in and contribute to brainstorms, learning sessions, meetings, projects and campaigns.

Your Education & Experience:

• A combination of post-secondary education in a related discipline and 3-7 years experience in marketing, and/or marketing-related fields.
• Proficiency in PC applications of Outlook, Word, PowerPoint & Excel.
• Familiarity with marketing and communications theory and practice.
• Familiarity with user-centric design principles.
• Creative thinker/ problem solver, with a member-centred approach and strong drive to continuously improve and add value to the business.
• Collaborative mindset with ability to communicate effectively with stakeholders, peers and end-users.
• Strong interpersonal skills, with a strong emphasis towards confidentiality, critical thinking and research analytics.
• Ability to work well in a diverse environment with multiple and often changing priorities.
• Ability to multitask and efficiently manage multiple projects with strong attention to detail in producing high-quality, accurate materials.
• Ability to manage budgets.
• Strong relationship skills working with partners and ability to negotiate contracts effectively.
• Focused experience in content marketing, social media, email marketing, digital marketing, product marketing, communications and/or other marketing-related disciplines.
• Experience in financial services or a related field considered an asset.
• Familiarity with Marketing Technology programs, such as website content management systems, social listening/management tools, email marketing programs, or customer relationship management platforms considered an asset.

Our Environment & Total Compensation:

Cambrian offers a work environment where teamwork and creative thinking are valued. In addition, we offer continuing professional development and a competitive total compensation package including:

• Extended health and dental benefit options, up to 80% employer-paid premiums dependent on which coverage level chosen
• Defined Contribution Pension Plan – matched at 6%
• Short Term Disability, Life Insurance, Long Term Disability, AD&D insurance and EAP
• Paid sick days, paid emergency absent days
• Hybrid work environment
• Customized training, career development planning, and structured onboarding
• Staff Banking Benefits - Employee interest rates on Credit Union personal loans, lines of credit, mortgages and credit cards
• Annual Performance appraisals and merit increase reviews

Cambrian Values:

The Marketing Specialist consistently displays Cambrian’s core values as follows:

How to apply:

Please submit your application online (https://www.cambrian.mb.ca/careers) by 4:00 pm on January 15, 2026. Your resume and cover letter must clearly illustrate how you meet these qualifications.

Cambrian Credit Union would like to thank all applicants for their interest, however, only those selected for an interview will be contacted.

Note: Cambrian Credit Union is an equal-opportunity employer. We welcome and encourage applications from individuals with diverse backgrounds, abilities, and experiences. Accommodations are available on request for candidates taking part in all aspects of the selection process.