Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.

Company Description Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.

Team Description The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.

Role Description At Dropbox, we’ve built a legacy of trust with millions of customers worldwide, delivering secure, reliable syncing and collaboration tools. With over 700 million users in 180 countries, we’re on a mission to design a more enlightened way of working —helping busy professionals focus on what matters most.

The SEM Specialist is a key role within Dropbox’s Performance Marketing team. You are responsible for driving SEM planning, execution, and ongoing performance. You’ll have the unique opportunity to drive strategy and analysis across the search funnel, inclusive of both SEM and SEO. This will include campaign management and execution to achieve impactful results using advanced optimization tools and a data-driven approach.

This role blends strategic thinking with hands-on execution. You’ll uncover actionable insights, guide testing roadmaps, and partner cross-functionally to identify growth opportunities across the full search funnel. Your work will have visibility with senior leadership and play a critical role in shaping Dropbox’s global search marketing efforts.

Responsibilities

• Lead end-to-end strategy, execution, and analysis of global SEM campaigns, including bidding, budget management, and performance optimization
• Own weekly, monthly, and quarterly reporting, delivering performance insights, experiment recaps, and timely diagnosis of performance shifts
• Collaborate on SEO initiatives to drive visibility and impact across the full search funnel
• Build and maintain forecasting models and performance dashboards to support planning and optimization
• Conduct campaign and funnel analysis to uncover insights and inform growth strategies
• Design and execute A/B tests for ad copy, landing pages, and SEM tactics
• Partner cross-functionally with teams such as Web, Growth, and Data Science to aid in analysis and maximize impact
• Stay current on platform updates, search trends, and best practices to continuously evolve the program

Requirements

• 5+ years of experience managing and scaling global multi-million dollar SEM programs, with an emphasis on ROI, localization strategies, testing, and operational efficiency
• Strong analytical skills with the ability to build models, extract insights, and synthesize complex data from multiple sources into clear, actionable reporting
• Excellent cross-functional collaborator, experienced in managing internal stakeholders and external partners in a remote environment
• Proven project management skills; highly organized and detail-oriented with a track record of managing multiple initiatives simultaneously
• Familiarity with organic search metrics, user journeys, and how SEM and SEO intersect across the funnel

Preferred Qualifications

• Bachelor’s degree (BA/BS) or equivalent practical experience
• Experience designing and testing landing pages to drive performance
• Familiarity with incrementality testing and modern performance measurement approaches
• AI/tech tool experience
• Prior experience in SaaS or a high-growth digital environment is a plus

Compensation Canada Pay Range

$103,300—$139,700 CAD

The range listed above is the expected annual salary/OTE for this role, subject to change.

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Benefits Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:

• Competitive medical, dental and vision coverage*
• Retirement savings through a defined contribution pension or savings plan**
• Flexible PTO/Paid Time Off policy in addition to statutory holidays, allowing you time to unplug, unwind, and refresh
• Income Protection Plans: Life and disability insurance*
• Business Travel Protection: Travel medical and accident insurance*
• Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more
• Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
• Mental health and wellness benefits

Additional Benefits Details Are Available Upon Request.

• Where group plans are not available, allowances may be provided
• Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.