Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you!

About Us: Founded in 1987, Medcan is a leader in transformational proactive and primary care dedicated to helping patients and team members live well, for life. We offer a comprehensive range of services including preventative health assessments, wellness programs, and specialized medical care.

Our core values of excellence, drive, respect and integrity guide everything we do. We’re committed to creating a workplace where everyone can thrive, and we’re proud to support over 1,500 businesses across Canada with our health and wellness solutions.

Position Overview: We’re looking for a motivated and detail-oriented Campaign Specialist to join our marketing team. Reporting to the Manager, Go-to-Market, you will play a key role in supporting day-to-day marketing operations and executing programs that drive client acquisition, engagement, and retention for our Annual Health Assessment and Live Well Assessments.

The Role:

• Support the Manager, GTM with execution and launch of multi-channel acquisition campaigns, including day-to-day liaising with Medcan’s advertising agency, manage stakeholder feedback/approval cycles, campaign tracking set-up, consolidation and delivery of campaign assets and testing prior to launch.
• Input, manage and track all timelines and workback schedules for your projects, proactively following up and providing creative solutions to mitigate any risks.
• Write clear and accurate marketing briefs for agency partners and internal creative & content team(s) that outline project goals, client insights, and required deliverables.
• Work with cross-functional partners and stakeholders to understand business problems and apply creative and critical thinking to independently recommend solutions.
• Work closely with the cross-functional teams to share upcoming marketing initiatives and create a closed loop for feedback and insights.
• Within the Assessments portfolio, proactively identify opportunities to engage clients while in-clinic and manage the delivery and placement of these assets.
• Maintain detailed records of all campaign tracking parameters (UTMs) and perform end-to-end testing prior to campaign launch.
• Execute ad-hoc and recurring email campaigns from end-to-end including requesting audience lists, developing email templates using Stensul (an email CMS), gathering stakeholder feedback, performing testing/QA and coordinating with internal teams for deployment against the established timeline.
• Coordinate all marketing materials required for Assessment-specific events and sponsorships ensuring that they are printed, delivered and set-up on-time.
• Leverage AI tools and prompts to test new ways of working with a focus on innovation and efficiency.

Requirements:

• Bachelor’s degree (or equivalent) in business (marketing and/or communications focus preferred) or other relevant areas of study.
• Minimum 3 years of work experience with a focus on marketing, advertising agency, communications or related fields.
• Demonstrated ability to work collaboratively with cross-functional teams and external partners, able to influence others to drive projects to completion.
• Strong preference for proficiency in tools and platforms such as Microsoft Office Suite, Project Management (Asana or equivalent), Salesforce
• Proven experience in marketing strategy and execution across digital ads, display, search, social media, email, and other marketing channels, with an understanding of KPIs to optimize performance.
• Experience working in a healthcare environment is an asset but not required.

Desired Attributes:

• Highly organized, with a strong understanding of end-to-end project accountabilities, managing timelines with meticulous record-keeping.
• Intuitive, asking great questions and quickly uncovering pain points and channel conflict.
• Self-starter, thinking several steps ahead, anticipating potential outcomes, and making things happen with limited direction.
• Pragmatic, focusing on business and revenue impact.
• Highly proactive, curious about the results of all marketing efforts, driven to capture and communicate results and key learnings.
• Takes pride in producing impactful communications and creative that capture audience attention.
• Full of positive energy and unstoppable in the face of obstacles, a resourceful problem-solver.
• Excellent written and verbal communication, taking pride in being accurate, clear, and concise.
• Highly collaborative, combining a strategic mindset with a hands-on approach.
• Applies critical thinking that is solution-focused to overcome challenges and problems.

This is a full-time hybrid position working 40 hours per week based on business needs between regular office hours Monday – Saturday (9 AM – 5:30PM). Our downtown Toronto clinic is conveniently located at 150 York St., which is nearby Osgoode and St. Andrew stations or a 10-minute walk from Union Station.

Ready to Apply? If you’re ready to make a difference and be part of a company that truly cares about its people, we’d love to hear from you! Apply today and let’s inspire wellness together.

Diversity, Equity and Accessibility: Medcan is dedicated to employment equity, diversity and inclusion. We strive to ensure all staff have a fair opportunity to participate and success at work. If contacted for an employment opportunity, please advise your Talent Acquisition Specialist if you require accommodation.