Who you are

• You have at least seven years of experience driving awareness for a sophisticated B2B audience and have owned large multichannel content or organic growth programs end to end. (Familiarity with the product development domain is important.) You are passionate about how content gets discovered across social platforms, search engines, communities, and trusted third parties. And you are highly analytical — closely monitoring performance data to evaluate what is working and why
• You combine strong writing skills with deep expertise across SEO, AI optimization/GEO, content repurposing, backlink efforts, and authority-building. You also have experience designing and running an integrated content growth strategy — not just executing individual tactics. And you stay curious about emerging channels and proactively adapt your approach as platforms and algorithms evolve
• You are comfortable leading work across teams that do not report to you and interacting with company leaders. You excel when there is a clear strategy, priorities, and plans. You work well in highly collaborative environments and welcome direct feedback. You understand that exceptional content distribution requires both strong domain knowledge and disciplined execution — and you take pride in doing the work well. You are proactive and resourceful, working closely with writers, editors, designers, and product marketers to achieve the best outcomes
• If the Sr. Demand Manager (content) role sounds appealing, we would love to hear from you

What the job involves

• Helping drive the strategy for organic growth and content distribution across search, AI, social, email, and the website
• Working proactively to deepen your understanding of our market, customers, and products
• Defining and maintaining the SEO and AI discovery roadmap — including topic strategy, keyword strategy, content structure, and optimization for both search engines and AI-driven systems
• Owning how content functions as an acquisition path in partnership with the product marketing and website teams — including templates, internal linking, navigation patterns, and conversion paths
• Leading organic growth performance analysis and using it to drive changes in priorities, plans, and investments
• Working with the campaigns team to align paid and organic acquisition strategies
• Developing and maintaining partnerships and third-party distribution to grow authority and reach
• Using social listening, SEO, and AI tools to inform content direction and distribution strategy
• Working closely with writers, editors, designers, product marketers, and the website team to turn strategy into coordinated execution
• This is a highly visible role with the opportunity to deeply impact how organic growth works at Aha! over the long term

Benefits

• Medical, dental, and vision plans — for many teammates, we cover 100 percent of the premiums
• Generous base salary plus profit sharing, and we contribute a percentage of your total pay each month toward your retirement
• Up to 200 hours of paid time off a year to spend however you want
• 30 to 90 days of paid parental leave and five to 10 days of paid care and bereavement leave
• Up to $1,000 annually for third-party education, along with paid time off to immerse yourself in learning
• Undergo a comprehensive 5-8 week onboarding program from day one, focusing on market, product, and company immersion
• Attend bi-annual onsites at luxurious destinations to foster team connection, reflecting on achievements and planning future endeavors
• Volunteer opportunities throughout the year
• Work from where you are happiest, as we operate as a fully remote company.