Manager, Digital Marketing (Savings & Investments)
Top Benefits
About the role
Job Description
What is the opportunity?
The Digital Marketing team is seeking a Digital Marketing Manager to deliver high-impact digital initiatives that drive new client acquisition and support broader Savings & Investments strategies. This role provides the opportunity to leverage data driven insights to unlock new opportunities to drive business results, with a focus on acquisition, engagement and retention. Working in partnership with Business Unit team members, and cross-functional partners.
What will you do?
- Serve as a SME for line of business partners on digital best practices
- Contribute towards targets and key business outcomes rooted in foundational understanding of business strategy
- Plan, develop, execute and optimize integrated digital marketing strategies for RBC Savings & Investments in alignment with digital marketing’s merchanding approach with a focus on client experience and key measurable areas for acquisition, engagement and retention
- Maximize the return on investments in Digital Marketing at RBC by effectively project managing all initiatives, evolving functionality to be mobile first and across desktop, tablet and emerging channels in alignment with core digital marketing strategies.
- Develop and maintain tracking and reporting capabilities for all sites.
- Working collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution
What do you need to succeed?
Must-have
- Bachelor’s degree or College diploma in Business/Marketing/Technology
- 5+ years of digital marketing experience and corporate web design experience
- Excellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines, prioritization, budget management and collaboration
- Strong relationship building skills with ability to influence internal and external peers and partners
- A proactive and goal-oriented approach to achieving business results, demonstrating strong ownership and accountability
- Technical skills, including familiarity with:
- Reporting and support tools like Google Analytics, AWS Quicksight, Semrush, Siteimprove
- Website A/B testing and personalization tools
- Working in Content Management Systems
- Development/staging/production environments
Nice-to-have
- Financial Services marketing experience and/or experience in a large matrix organization
- Ecommerce marketing or digital product ownership experience
- Experience with and working knowledge of HTML/CSS/JavaScript
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- You will work in a dynamic, collaborative, progressive and high-performing team.
- Opportunities to work that challenges you and helps you grow.
- Be supported by leaders who help you develop to your maximum potential in a collaborative work environment.
- A comprehensive Total Rewards Program including bonuses, flexible benefits and fair compensation.
Job Skills
A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-08-28
Application Deadline:
2025-09-12
Note**:** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Manager, Digital Marketing (Savings & Investments)
Top Benefits
About the role
Job Description
What is the opportunity?
The Digital Marketing team is seeking a Digital Marketing Manager to deliver high-impact digital initiatives that drive new client acquisition and support broader Savings & Investments strategies. This role provides the opportunity to leverage data driven insights to unlock new opportunities to drive business results, with a focus on acquisition, engagement and retention. Working in partnership with Business Unit team members, and cross-functional partners.
What will you do?
- Serve as a SME for line of business partners on digital best practices
- Contribute towards targets and key business outcomes rooted in foundational understanding of business strategy
- Plan, develop, execute and optimize integrated digital marketing strategies for RBC Savings & Investments in alignment with digital marketing’s merchanding approach with a focus on client experience and key measurable areas for acquisition, engagement and retention
- Maximize the return on investments in Digital Marketing at RBC by effectively project managing all initiatives, evolving functionality to be mobile first and across desktop, tablet and emerging channels in alignment with core digital marketing strategies.
- Develop and maintain tracking and reporting capabilities for all sites.
- Working collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution
What do you need to succeed?
Must-have
- Bachelor’s degree or College diploma in Business/Marketing/Technology
- 5+ years of digital marketing experience and corporate web design experience
- Excellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines, prioritization, budget management and collaboration
- Strong relationship building skills with ability to influence internal and external peers and partners
- A proactive and goal-oriented approach to achieving business results, demonstrating strong ownership and accountability
- Technical skills, including familiarity with:
- Reporting and support tools like Google Analytics, AWS Quicksight, Semrush, Siteimprove
- Website A/B testing and personalization tools
- Working in Content Management Systems
- Development/staging/production environments
Nice-to-have
- Financial Services marketing experience and/or experience in a large matrix organization
- Ecommerce marketing or digital product ownership experience
- Experience with and working knowledge of HTML/CSS/JavaScript
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- You will work in a dynamic, collaborative, progressive and high-performing team.
- Opportunities to work that challenges you and helps you grow.
- Be supported by leaders who help you develop to your maximum potential in a collaborative work environment.
- A comprehensive Total Rewards Program including bonuses, flexible benefits and fair compensation.
Job Skills
A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-08-28
Application Deadline:
2025-09-12
Note**:** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.