Department: Marketing and Communications

Location: Toronto, ON

Description This position develops, manages, and shapes GS1 Canada's internal and external communication.

Involves creating relevant, consistent clear and simple content, messages, visuals aligned with GS1 Canada’s brand. This position has a key role in disseminating information to employees, public and various stakeholders using varied mediums and digital platforms including intranet as well as company website pages. Assists in developing and implementing crisis communication plans to manage communication during emergencies or challenging situations.

This role is a hybrid position, requiring in-office attendance as needed in alignment with business priorities.

Key Responsibilities

• Accountable to create, gain approval, develop, disseminate, manage, and measure GS1.
• Canada's internal communications content, visuals, corporate materials; calendars, templates and resources including internal social media, SharePoint intranet and website.
• About Us & Career sections are relevant, clear, simple, unified and consistent.
• Responsible to keep GS1 Canada’s employees informed, maintaining a positive public image in compliance with vision, mission, values and operating principles.
• Responsible for corporate communication content results to inform, engage, drive business priorities, elevate the brand internally.
• Responsible to develop, disseminate, maintain, and audit GS1 Canada's external brand, visual identity, and companywide content, messaging on corporate website pages, digital platforms are relevant, clear, simple, unified and consistent with approved standards/guidelines.
• Responsible to assist with the development and management of crisis communication, internal and external to ensure GS1 Canada’s reputation in times of crisis, unexpected events.

Skills, Knowledge & Expertise

• Post-secondary certificate or equivalent in relevant discipline.

• 2+ years of relevant communication and brand management experience (public relations, business, and/or marketing).

• Bilingualism (French/English) is an asset.

• Technical proficiency in content creation tools, including Canva, Adobe Creative Suite, and

  video editing software.

• Working knowledge of digital technologies and selecting channels most effective for reaching

  specific audiences to optimize communication (e.g., social media, email, web).

• Familiarity with digital assets and technologies such as SharePoint, LinkedIn, content management systems, social media platforms, web technology and analytics, basic graphic

  design and video editing etc.

  • Excellent time management and organizational skills, with the ability to prioritize tasks and

  meet deadlines.

  • Industry-specific knowledge of brand development, brand voice and image guidelines, writing and style guides to ensure consistency across the organization.

  • Recognition and understanding of external business environment, complex issues, brand

  positioning best practices, and their implications on image and reputation.

  • Stakeholder Influence & Relationship Management – Solid communication skills to collaborate with internal teams, industry leaders, and external partners.

  • Data-Driven Decision Making – Uses analytics and insights to manage and measure communication effectiveness.

  • Strong communications skills, both verbal and written, with the ability to convey ideas clearly

  and effectively.

  • Adaptability and flexibility to manage change and remain productive in dynamic environments.