Job Description: Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Roles & Responsibilities

• Develop and lead digital strategies across paid, owned, and earned channels
• Drive performance marketing initiatives that deliver measurable ROI, conversion growth, and customer engagement
• Collaborate with cross-functional teams to align digital efforts with broader business goals
• Monitor and optimize campaigns in real-time using data and analytics
• Translate performance insights into strategic recommendations for clients and internal teams
• Stay ahead of digital trends, tools, and technologies—and bring fresh thinking to the table
• Mentor and manage a team of digital strategists and performance marketers

K ey Performance Metrics You’ll Own

• ROI & ROAS (Return on Investment / Ad Spend)
• Conversion Rate Optimization (CRO)
• Customer Acquisition Cost (CAC)
• Lifetime Value (LTV)
• Click-through Rate (CTR) and Engagement Rate
• Lead Quality & Funnel Velocity
• Attribution Modeling & Multi-touch Performance

Digital Tools You’ll Use

• Analytics & Tagging: Google Analytics (GA4), Adobe Analytics, Google Tag Manager
• Media Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Programmatic DSPs
• SEO & CRO: SEMrush, Ahrefs, Hotjar, Optimizely, Google Optimize
• Marketing Automation & CRM: HubSpot, Salesforce Marketing Cloud, Marketo
• Reporting & Visualization: Looker Studio, Tableau, Power BI
• Project Management: Asana, Monday.com, Jira

Qualifications:

• 5+ years in digital strategy, performance marketing, or digital media leadership
• Proven success driving results across paid media, SEO, CRO, and analytics
• Strong strategic thinking with the ability to connect digital tactics to business outcomes
• Excellent communication and presentation skills—you can turn data into compelling stories
• Experience working across industries and adapting strategies to different customer journeys

Additional Information The salary range for this position is $105k-$115k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location: Toronto

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent