Experience Aviva

Together, we are Aviva. Our values — Care, Commitment, Community, and Confidence — guide how we show up for each other and for our customers. Individually, they’re words. Together, they define who we are.

At Aviva Canada, we put people first, our employees, our customers, and our communities. We’re proud of a culture built on care, inclusion, and collaboration, where your voice matters and your growth is supported. We’re not just about insurance; we’re about making a real difference by protecting what matters most.

The Opportunity

The VP, National Broker Distribution leads the National broker strategy to drive profitable growth, strengthen relationships with major brokers and ensure alignment across business units and distribution objectives. Major brokers include those with multi provincial reach – placing greater than $1.5Bn of premium in the Canadian market.

The role delivers consistent, high‑quality relationship experiences with key National Brokers while partnering with the SVP, Regional Broker Distribution to ensure national priorities are executed across the regions and drives profitable growth. This leader also identifies emerging issues and develops innovative distribution solutions, with a strong focus on growth, profitability, and broker satisfaction.

What you’ll do

• Provide strategic leadership to design and execute a national business development strategy for broker distribution
• Build and facilitate strong executive level relationships with key National Brokers – both personally and facilitate this more broadly.
• Partner with Aviva business line Managing Director’s to ensure Aviva presents clear strategies and value propositions attractive to National Brokers in aggregate and individually.
• Build business plans specific to, and in partnership with, each brokerage – driving performance and accountability both internally and with the partner.
• Ensure those plans are fully communicated to all stakeholders – with particular emphasis on aligning Aviva underwriting and service delivery teams.
• Lead remuneration negotiations designed to support long term performance objectives and strategic alignment.
• Ensure profitable growth, strong National account performance, and delivery against enterprise objectives and commitments
• Set national sales and profitability targets aligned with BU targets for the broker channel
• Oversee performance management systems, ensuring results are tracked, analyzed, reported, and delivered consistently across regions
• Strengthen Aviva’s position with top‑tier brokers by delivering exceptional service, resolving complex issues, and deepening strategic relationships, while understanding and influencing National broker strategies and ensuring alignment between national and regional plans
• Champion the National Broker relationships articulating Aviva’s differentiated value proposition through advanced product and market expertise
• Lead, coach, and develop high‑performing National account and business development teams
• Ensure talent continuity, succession planning, and training
• Foster strong collaboration with Personal & Commercial Underwriting and Product leadership, Marketing, and Claims to drive unified execution in the broker channel
• Ensure regulatory principles, compliance practices, and ethical standards are embedded in all broker distribution activities
• Provide informed risk assessments grounded in industry expertise, and ensure marketing, communications, and national account initiatives align with corporate guidelines, brand standards, and budget

What you’ll bring

• Strategic Relationship Leadership - building influential, trust‑based relationships with national brokers to shape joint growth agendas and elevate Aviva’s position in the market

• Commercial & Industry Acumen- making sound, data‑informed decisions that balance growth, profitability, and underwriting discipline across complex broker portfolios

• People & Performance Leadership - inspiring, coaching, and holding teams accountable to deliver high performance and consistent national execution.

• A high degree of both strategic and analytical thinking and creativity to effectively execute strategic & marketing initiatives and ensure success & meeting business plan goals.

What you’ll get

• Compelling rewards package including base compensation, eligibility for annual bonus, retirement savings, share plans, health benefits, personal wellness, and volunteer opportunities.
• Hybrid flexible work model.
• Outstanding career development opportunities.
• We’ll support your professional development education.
• Competitive vacation package with the option to purchase 5 extra days off per year.
• Employee-driven programs focused on gender, LGBTQ+, origins, diversity, and inclusion.
• Corporate wellness programs to support our employees’ physical and mental health.

This job advertisement is for an existing vacancy which has been posted both internally & externally.

Aviva Canada may use AI (Artificial Intelligence) tools to assist us throughout the recruitment process to screen, assess or select applicants for a position.

Aviva Canada welcomes applications from all qualified individuals and has a process in place to provide accommodations for persons with disabilities at all stages of the hiring process and during employment. If you require accommodation during the interview or hiring process, please contact your Aviva Talent Acquisition Partner so that an appropriate accommodation can be arranged.