Associate Director, Digital
About the role
Job Description Who We Are Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You’ll Do Digital Media Strategy & Buying – 30%
- Partner with Business Solutions teams to craft high level strategy and role of digital; work alongside digital team to ensure recommendations map back to strategy
- Guide team to leverage Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
- Work with Supervisor to oversee junior team members and manage expectations with digital leadership in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
Relationship Management –30%
- Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
- Apply knowledge of current/previous clients’ specific business and relationships within the industry to enhance plan negotiations and opportunities
- Build relationships across Horizon Media departments (i.e. Business Solutions, Operations, Analytics, Social Marketplace/Programmatic), building trust and accountability
- Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients
- Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business
Team Management and Delegation – 30%
- Manage and develop junior team member(s), creating growth plans and providing clear career goals
- Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
- Provide education and training on best practices, media principles, and industry at large
- Participate in interview process for junior team members’ roles
- Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
- Responsible for leaning into Horizon Media initiatives while encouraging junior team members to participate and engage within the larger Digital community
Media Negotiating & Buying – 5%
- Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships
- Act as a primary resource for team as they work through the planning process, while providing strategic guidance
- Lead collaboration with other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
Reporting & Analysis – 5%
- Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video
- Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to digital strategy
- Collaborate with Business Solutions and Analytics team to establish measurement plans and learning agendas
Who You Are
- A strong writer, communicator and presenter
- A left and right brain thinker
- A collaborative, team-oriented manager with strong delegation and organization skills; ability to manage up and down
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong team player, willing to roll up their sleeves
- A crafter of relationships on behalf of the agency both internally and externally
- Passionate about the digital landscape and a desire to innovate and keep up with trends
- Excited to lead and coach team members
- An advocate for and supporter of Diversity, Equity and Inclusion
Preferred Skills & Experience
- 5+ years of experience developing strategic media recommendations and stewarding digital media account projects, acting as a client contact
- Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
- Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
- Strong grasp of marketing principles, analytics and concepts
- Expert in negotiating and constructing digital media plans, with understanding of planning, buying and activation
- Strong experience navigating cross-department relationships
Certificates, Licenses and Registrations There are no requirements for certificates, licenses and registrations
Physical Activity and Work Environment There are no requirements for physical activity and work environment
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. #HMI
Disclosures The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract of employment and are subject to change at the discretion of the employer.
In our recruitment process, we may use AI-powered tools to help identify potential candidates for this role.
Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: taleadership@horizonmedia.com
Salary Range $95,000.00 - $110,000.00
About Horizon Media
Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.
Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.
Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.
TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.
We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.
For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.
Similar jobs you might like
Associate Director, Digital
About the role
Job Description Who We Are Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You’ll Do Digital Media Strategy & Buying – 30%
- Partner with Business Solutions teams to craft high level strategy and role of digital; work alongside digital team to ensure recommendations map back to strategy
- Guide team to leverage Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
- Work with Supervisor to oversee junior team members and manage expectations with digital leadership in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
Relationship Management –30%
- Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
- Apply knowledge of current/previous clients’ specific business and relationships within the industry to enhance plan negotiations and opportunities
- Build relationships across Horizon Media departments (i.e. Business Solutions, Operations, Analytics, Social Marketplace/Programmatic), building trust and accountability
- Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients
- Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business
Team Management and Delegation – 30%
- Manage and develop junior team member(s), creating growth plans and providing clear career goals
- Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
- Provide education and training on best practices, media principles, and industry at large
- Participate in interview process for junior team members’ roles
- Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
- Responsible for leaning into Horizon Media initiatives while encouraging junior team members to participate and engage within the larger Digital community
Media Negotiating & Buying – 5%
- Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships
- Act as a primary resource for team as they work through the planning process, while providing strategic guidance
- Lead collaboration with other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
Reporting & Analysis – 5%
- Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video
- Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to digital strategy
- Collaborate with Business Solutions and Analytics team to establish measurement plans and learning agendas
Who You Are
- A strong writer, communicator and presenter
- A left and right brain thinker
- A collaborative, team-oriented manager with strong delegation and organization skills; ability to manage up and down
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong team player, willing to roll up their sleeves
- A crafter of relationships on behalf of the agency both internally and externally
- Passionate about the digital landscape and a desire to innovate and keep up with trends
- Excited to lead and coach team members
- An advocate for and supporter of Diversity, Equity and Inclusion
Preferred Skills & Experience
- 5+ years of experience developing strategic media recommendations and stewarding digital media account projects, acting as a client contact
- Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
- Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
- Strong grasp of marketing principles, analytics and concepts
- Expert in negotiating and constructing digital media plans, with understanding of planning, buying and activation
- Strong experience navigating cross-department relationships
Certificates, Licenses and Registrations There are no requirements for certificates, licenses and registrations
Physical Activity and Work Environment There are no requirements for physical activity and work environment
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. #HMI
Disclosures The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract of employment and are subject to change at the discretion of the employer.
In our recruitment process, we may use AI-powered tools to help identify potential candidates for this role.
Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: taleadership@horizonmedia.com
Salary Range $95,000.00 - $110,000.00
About Horizon Media
Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.
Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.
Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.
TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.
We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.
For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.