International Analytics Manager- Sports Analytics

Remote, Canada (Ontario, British Columbia, Alberta, New Brunswick, Nova Scotia)

Salary Range: $130k- $145k + Bonus

As an International Analytics Manager, you’ll play a pivotal role in shaping a sports league’s global presence. You’ll collaborate with cross-functional teams, analyze market dynamics, and interact with marketing and business stakeholders to drive growth and engagement across international markets. If you’re passionate about sports, have a knack for strategic thinking, and thrive in a dynamic environment, this role is tailor-made for you!

Responsibilities:

Hands on Analytics:

• Ability to query in SQL
• See a problem or question and develop a plan for analysis that adequately answers the question
• Summarize data insights in a business-friendly way that is easy for stakeholders and executives to understand
• Summarize large data outputs into key takeaways
• Assist in UAT of database changes & updates
• Enable data teams in RCA of issues & bugs

Activation and Enablement:

• Evaluate 1:1 marketing campaign data needs and own data enablement for seamless campaign execution with defined test/control and success criteria.
• Evaluate 1:1 audience needs and opportunities for segmentation to drive and deepen fan engagement

Performance Tracking and Optimization:

• Monitor the effectiveness of GTM strategies using relevant KPIs and attribution frameworks
• Periodically assess performance against fanbase growth goals
• Provide regular reports to senior leadership on international market performance
• Regularly attend and provide input during strategy discussions with stakeholders
• Ability to work closely with those at the VP level

Cross-Functional Collaboration:

• Work closely with marketing, the international team, legal team, and other stakeholders to align strategies and execution
• Foster a collaborative environment that encourages knowledge sharing and innovation
• Collaborate with data engineering on business requirements
• Interact with third parties on data needs and definitions

GTM Strategy Support:

• Collaborate with regional teams to create a data analytics and segmentation plan that supports their GTM strategies for specific markets
• Define clear objectives, KPIs, and success metrics for each plan
• Develop audience segments, marketing initiatives tailored to local nuances

Required Qualifications:

• Bachelor’s degree in Business, Marketing, Sports Management, Economics, Analytics, or a related field
• Advanced SQL skills a must, Python preferred
• 5+ years in stakeholder management experience
• Experience handling large volume of consumer behavior data
• Strong analytical skills and ability to interpret data to drive decision-making
• Excellent communication abilities

Preferred Qualifications:

• Consent and/or identity resolution knowledge
• Passion for sports and understanding of global fan cultures
• Experience in marketing analytics or GTM analytics

EEO/Minorities/Females/Vets/Disabilities

Base Salary Range Disclaimer: The base salary range represents the low and high end of the EXL base salary range for this position. Actual salaries will vary depending on factors including but not limited to: location and experience. The base salary range listed is just one component of EXL's total compensation package for employees. Other rewards may include bonuses, as well as a Paid Time Off policy, and many region specific benefits.