Top Benefits
About the role
Company Description Entain's vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionizing the gambling space as we go. We are home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth we will transform our sector for our players, for ourselves and for the good of entertainment.
Job Description As CRM Manager for Sports Interaction Casino , you will translate Entain’s broader CRM strategy into high-performing campaigns and promotional offers that drive customer engagement, retention, and reactivation. You will design campaign mechanics, define player bonuses per segment, own the promotional calendar, and ensure flawless execution of campaign plans supervising it end-to-end.
Key Responsibilities Include Campaign Strategy and Design
- Design offers and campaign mechanics that drive engagement, retention, and reactivation KPIs within promotional budget parameters
- Ensure all campaigns align with brand guidelines, best practices, regulatory requirements, and responsible gaming practices
Promotional Calendar Ownership
- Own and manage the promotional calendar for each calendar week, working cross-functionally with Product, VIP and other functions to align planned promotions to strategic objectives
- Ensure optimum campaign cadence to maximize player engagement
Quality Assurance and Promo Optimization
- Oversee QA on all campaigns before launch to ensure accuracy, quality, and compliance
- Maximize promotional visibility in the right channels (email, inbox, push notifications, SMS, overlays)
Performance Management and Analysis
- Analyze promotion performance as well as bonus spend efficiency
- Apply learnings of post-campaign analysis to optimize future campaigns
Coaching and Development
- Develop direct report’s capabilities on campaign execution and CRM best practices
- Foster a culture of continuous improvement and operational excellence
Qualifications Required:
- At least 3+ years of proven experience managing CRM activity in iGaming or gambling (sports betting or casino), either agency-side or client-side. This is a hard requirement.
- Strong knowledge and skills in CRM, including segmentation, campaign design, promotional mechanics, and performance analysis
- Proven ability to design campaigns that drive engagement, retention, and reactivation while managing promotional budgets effectively
- Strong analytical skills with ability to leverage data to drive decisions
- Experience developing and executing CRM plans through close collaboration with Product, Creative and Operational Teams
- Demonstrated capability to coach and develop team members on campaign optimization
- Extensive experience in managing CRM channels including email, inbox, push notifications, overlays, and SMS
- Proficiency with CRM platforms such as Optimove or other specialized CRM tools
Preferred
- Personal knowledge in online casino would be beneficial
- Familiarity with responsible gaming practices and regulatory compliance requirements
- Knowledge of Canadian French in addition to English
Additional Information Benefits include:
Benefits We have a flexible benefits plan that will allow you to adapt the benefits you receive to suit your personal circumstances. Within your first week of joining, you will receive an email inviting you to view our platform, where you’ll be able to select your benefits for the current tax year. Our current core benefit package is as follows:
Medical insurance: Cover is provided for you and your family. These benefits are a discretionary and non-contractual part of your remuneration package.
Vacation/Holiday: 15 vacation days per year, plus statutory holidays.
Pension: You will be auto enrolled into the Company’s defined contribution pension plan at the statutory minimum level. You can choose to switch to a matching structure with a maximum 6% contribution from the company.
Group Bonus Plan: You will be eligible to participate in our group bonus plan which is a discretionary and non-contractual part of your remuneration package, paid out annually.
*This role is a replacement hire*
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
About Entain
Welcome to Entain.
Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s.
Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker.
But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology.
It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team.
We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together.
If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.
At Entain, it’s your game. We’re ready to play – are you?
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Top Benefits
About the role
Company Description Entain's vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionizing the gambling space as we go. We are home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth we will transform our sector for our players, for ourselves and for the good of entertainment.
Job Description As CRM Manager for Sports Interaction Casino , you will translate Entain’s broader CRM strategy into high-performing campaigns and promotional offers that drive customer engagement, retention, and reactivation. You will design campaign mechanics, define player bonuses per segment, own the promotional calendar, and ensure flawless execution of campaign plans supervising it end-to-end.
Key Responsibilities Include Campaign Strategy and Design
- Design offers and campaign mechanics that drive engagement, retention, and reactivation KPIs within promotional budget parameters
- Ensure all campaigns align with brand guidelines, best practices, regulatory requirements, and responsible gaming practices
Promotional Calendar Ownership
- Own and manage the promotional calendar for each calendar week, working cross-functionally with Product, VIP and other functions to align planned promotions to strategic objectives
- Ensure optimum campaign cadence to maximize player engagement
Quality Assurance and Promo Optimization
- Oversee QA on all campaigns before launch to ensure accuracy, quality, and compliance
- Maximize promotional visibility in the right channels (email, inbox, push notifications, SMS, overlays)
Performance Management and Analysis
- Analyze promotion performance as well as bonus spend efficiency
- Apply learnings of post-campaign analysis to optimize future campaigns
Coaching and Development
- Develop direct report’s capabilities on campaign execution and CRM best practices
- Foster a culture of continuous improvement and operational excellence
Qualifications Required:
- At least 3+ years of proven experience managing CRM activity in iGaming or gambling (sports betting or casino), either agency-side or client-side. This is a hard requirement.
- Strong knowledge and skills in CRM, including segmentation, campaign design, promotional mechanics, and performance analysis
- Proven ability to design campaigns that drive engagement, retention, and reactivation while managing promotional budgets effectively
- Strong analytical skills with ability to leverage data to drive decisions
- Experience developing and executing CRM plans through close collaboration with Product, Creative and Operational Teams
- Demonstrated capability to coach and develop team members on campaign optimization
- Extensive experience in managing CRM channels including email, inbox, push notifications, overlays, and SMS
- Proficiency with CRM platforms such as Optimove or other specialized CRM tools
Preferred
- Personal knowledge in online casino would be beneficial
- Familiarity with responsible gaming practices and regulatory compliance requirements
- Knowledge of Canadian French in addition to English
Additional Information Benefits include:
Benefits We have a flexible benefits plan that will allow you to adapt the benefits you receive to suit your personal circumstances. Within your first week of joining, you will receive an email inviting you to view our platform, where you’ll be able to select your benefits for the current tax year. Our current core benefit package is as follows:
Medical insurance: Cover is provided for you and your family. These benefits are a discretionary and non-contractual part of your remuneration package.
Vacation/Holiday: 15 vacation days per year, plus statutory holidays.
Pension: You will be auto enrolled into the Company’s defined contribution pension plan at the statutory minimum level. You can choose to switch to a matching structure with a maximum 6% contribution from the company.
Group Bonus Plan: You will be eligible to participate in our group bonus plan which is a discretionary and non-contractual part of your remuneration package, paid out annually.
*This role is a replacement hire*
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
About Entain
Welcome to Entain.
Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s.
Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker.
But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology.
It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team.
We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together.
If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.
At Entain, it’s your game. We’re ready to play – are you?