Performance Creative Strategist (Paid Social)
About the role
Note: Please email jonathan@dogpackapp.com for a guaranteed response.
Performance Creative Strategist (Paid Social)
📍 Montreal, QC
🐾 Full-time | Creative Marketing Team | DogPack
About DogPack
DogPack is the world’s fastest-growing social app for dog owners, helping millions of dog lovers discover parks, connect with other owners, and explore dog-friendly businesses and destinations. With over 2 million users worldwide, we’re expanding fast - and creative performance is at the heart of that growth.
We’re looking for a Performance Creative Strategist to help us scale globally by producing the scroll-stopping videos, images, headlines, descriptions and UGC content that fuel our paid social campaigns. You’ll need to collaborate across Lifecycle, Marketing and Product teams to find success.
About The Role
This is a hands-on creative performance role - not a media-buying position.
Your mission is simple: create, test, and iterate ad creatives that drive installs, engagement, and awareness for DogPack across Meta, TikTok, and Google as well as other platforms.
You’ll work directly with our marketing and design teams to
Generate daily ad creatives (images, AI videos, and UGC clips)
Identify new content angles and trends across social platforms Write winning UGC scripts and briefs for creators Source and manage UGC creators and voice actors Analyze creative performance data to understand what’s working and why Continuously improve creative concepts based on performance insights
What You’ll Be Doing
Concept Development: Turn ideas, data, and trends into ad concepts that hook audiences in the first 2 seconds. Creative Production: Use AI tools, stock content, and UGC to produce daily ad visuals and videos. UGC Strategy: Script, coordinate, and oversee user-generated content that feels authentic but converts. Iteration: Test multiple variations of each concept, analyze results, and scale the winners. Collaboration: Work closely with our founders, designers, and media team to keep creative output fast, fresh, and high-performing.
Requirements
Proven experience creating high-performing paid social ads (Meta, TikTok, or YouTube Shorts). Strong understanding of what makes content convert — hooks, pacing, storytelling, and emotion. Ability to write clear, natural, engaging UGC scripts. Skilled in basic video editing (CapCut, Premiere, or similar). Comfortable working with AI tools (video generation, voice, or image tools). Organized, fast, and self-driven — you love seeing creative ideas turn into real campaign results.
Bonus Skills
Experience in pet, lifestyle, or travel brands. Knowledge of performance metrics (CTR, CPA, retention, etc.). Past collaboration with influencers or UGC creators.
Familiarity with tools like Veo, Midjourney, and Canva
Not the right fit? Search for Performance Creative Strategist jobs in Montreal, Quebec, Canada
About DogPack
DogPack is the ultimate app for dog lovers, designed to help you and your furry friend enjoy the best experiences together. Available in English, French, Spanish, Portuguese, German, Filipino, Dutch and Italian (with many more coming) the app connects dog owners from around the globe, giving everyone the tools to find every dog-friendly area in the world, from parks and trails to cafes and beaches.
With DogPack, you can explore a detailed, worldwide map of dog-friendly spots near you. Whether you're looking for a place to play, socialize, or just relax with your dog, our map has it all. Plus, local businesses like groomers, doggy daycares, pet stores, and trainers can list their services on the app for free, making it easier for pet parents to find trusted dog-related services nearby.
DogPack also serves as a social platform for dog owners. Share your favorite dog photos, videos, and updates, follow other pups, and keep up with the community feed. It's a great way to showcase your dog's adventures and connect with other pet lovers who share your passion.
One of the app's standout features is its Lost Dog alert system. If your dog ever goes missing, DogPack allows you to send notifications to all app users within your area to help track down your dog quickly. This community-driven feature has already helped reunite many lost pets with their owners, making DogPack a valuable tool for keeping dogs safe.
Founded by a team of four brothers who love dogs and community, DogPack brings dog lovers together in a way that’s easy, fun, and practical. Whether you're exploring new places, sharing special moments, or finding vital services, DogPack is your go-to app for all things dog-related.
Download DogPack today and start discovering the best dog-friendly spots while connecting with like-minded dog owners!
Similar Jobs
Performance Creative Strategist (Paid Social)
About the role
Note: Please email jonathan@dogpackapp.com for a guaranteed response.
Performance Creative Strategist (Paid Social)
📍 Montreal, QC
🐾 Full-time | Creative Marketing Team | DogPack
About DogPack
DogPack is the world’s fastest-growing social app for dog owners, helping millions of dog lovers discover parks, connect with other owners, and explore dog-friendly businesses and destinations. With over 2 million users worldwide, we’re expanding fast - and creative performance is at the heart of that growth.
We’re looking for a Performance Creative Strategist to help us scale globally by producing the scroll-stopping videos, images, headlines, descriptions and UGC content that fuel our paid social campaigns. You’ll need to collaborate across Lifecycle, Marketing and Product teams to find success.
About The Role
This is a hands-on creative performance role - not a media-buying position.
Your mission is simple: create, test, and iterate ad creatives that drive installs, engagement, and awareness for DogPack across Meta, TikTok, and Google as well as other platforms.
You’ll work directly with our marketing and design teams to
Generate daily ad creatives (images, AI videos, and UGC clips)
Identify new content angles and trends across social platforms Write winning UGC scripts and briefs for creators Source and manage UGC creators and voice actors Analyze creative performance data to understand what’s working and why Continuously improve creative concepts based on performance insights
What You’ll Be Doing
Concept Development: Turn ideas, data, and trends into ad concepts that hook audiences in the first 2 seconds. Creative Production: Use AI tools, stock content, and UGC to produce daily ad visuals and videos. UGC Strategy: Script, coordinate, and oversee user-generated content that feels authentic but converts. Iteration: Test multiple variations of each concept, analyze results, and scale the winners. Collaboration: Work closely with our founders, designers, and media team to keep creative output fast, fresh, and high-performing.
Requirements
Proven experience creating high-performing paid social ads (Meta, TikTok, or YouTube Shorts). Strong understanding of what makes content convert — hooks, pacing, storytelling, and emotion. Ability to write clear, natural, engaging UGC scripts. Skilled in basic video editing (CapCut, Premiere, or similar). Comfortable working with AI tools (video generation, voice, or image tools). Organized, fast, and self-driven — you love seeing creative ideas turn into real campaign results.
Bonus Skills
Experience in pet, lifestyle, or travel brands. Knowledge of performance metrics (CTR, CPA, retention, etc.). Past collaboration with influencers or UGC creators.
Familiarity with tools like Veo, Midjourney, and Canva
Not the right fit? Search for Performance Creative Strategist jobs in Montreal, Quebec, Canada
About DogPack
DogPack is the ultimate app for dog lovers, designed to help you and your furry friend enjoy the best experiences together. Available in English, French, Spanish, Portuguese, German, Filipino, Dutch and Italian (with many more coming) the app connects dog owners from around the globe, giving everyone the tools to find every dog-friendly area in the world, from parks and trails to cafes and beaches.
With DogPack, you can explore a detailed, worldwide map of dog-friendly spots near you. Whether you're looking for a place to play, socialize, or just relax with your dog, our map has it all. Plus, local businesses like groomers, doggy daycares, pet stores, and trainers can list their services on the app for free, making it easier for pet parents to find trusted dog-related services nearby.
DogPack also serves as a social platform for dog owners. Share your favorite dog photos, videos, and updates, follow other pups, and keep up with the community feed. It's a great way to showcase your dog's adventures and connect with other pet lovers who share your passion.
One of the app's standout features is its Lost Dog alert system. If your dog ever goes missing, DogPack allows you to send notifications to all app users within your area to help track down your dog quickly. This community-driven feature has already helped reunite many lost pets with their owners, making DogPack a valuable tool for keeping dogs safe.
Founded by a team of four brothers who love dogs and community, DogPack brings dog lovers together in a way that’s easy, fun, and practical. Whether you're exploring new places, sharing special moments, or finding vital services, DogPack is your go-to app for all things dog-related.
Download DogPack today and start discovering the best dog-friendly spots while connecting with like-minded dog owners!