Who you are

• You are a creative storyteller with excellent communication skills that span writing, speaking, and presenting
• This individual should also bring exceptional project management and effective communication skills, ensuring all stakeholders are working together to deliver high-quality results
• You are curious, asking questions and open to learning new technologies, new audiences, and new markets
• You can admit mistakes and have the ability to learn from them and move forward and continuously improve
• You can take complex products or features and distill them into clear, concise, value-focused messages
• You have the talent to create compelling and exciting messages to differentiate your product in the market
• You are organized, with excellent follow-up skills, and can take ownership of projects and see them to completion
• You thrive in cross-functional environments and can build relationships across teams to drive the greatest impact
• You can creatively problem solve and adapt to shifting projects and moving targets
• You are adaptive and willing to take on new challenges with an evolving portfolio
• Experience working with a combined hardware/software cloud (SaaS) solution a plus, with an emphasis on video security/access control
• Degree concentration in marketing, business, or a related field
• 3-5 years of experience in B2B Product Marketing
• High School diploma or equivalent
• 3+ years of marketing experience

What the job involves

• As a Product Marketer, you will work across Marketing, Product Management and Sales to manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization's overall objectives for the Global VS&A department
• This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI
• Working closely with key stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results
• Partner with Product Management partners
• Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market
• Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
• Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas
• Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
• Collaborate with marketing to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions
• Develop internal and external facing content to enable Sales to effectively position and sell
• Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials
• Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more

Benefits

• Flexible work models
• Paid time off
• Paid parental and family leave
• Health care benefits
• Global wellness resources
• Employee assistance programs
• Rotation programs
• Mentor relationships
• Learning and development opportunities
• Retirement benefits
• Employee bonuses
• Stock grants & employee stock purchase plans