The Opportunity: We are hiring a Director of Marketing to lead the next stage of our growth. In 2026, a Glutenull brand has to operate like a media company — great product is the price of entry, and what separates brands that scale from brands that stall is story, distribution, and a team that treats every channel as one connected system.

Company Description GluteNull is a Port Coquitlam, B.C. based food company specializing in gluten-free, plant-based, and non-GMO products tailored to a wide range of diets, including Vegan, Keto/Low Carb, Gluten Free and Paleo. The company focuses on clean, high-quality ingredients to create cookies, bars, granolas, and breads that support health-conscious lifestyles. GluteNull’s commitment to innovation and quality has earned multiple industry recognitions, such as Food in Canada’s Rising Star Leadership Award. Its Coconut Ciabatta has also been honored as one of BC Food and Beverage’s Top 10 Products of the year, highlighting the brand’s strong reputation in the specialty food market.

Role Description The Marketing Manager will oversee day-to-day marketing activities to grow brand awareness and drive sales across digital and traditional channels. This in-house marketing position includes developing and executing marketing campaigns, managing social media production, events and trade shows, email marketing, and coordinating content creation that aligns with GluteNull’s brand positioning and product offerings. The Marketing Manager will analyze campaign performance, report on key metrics, and adjust strategies based on data-driven insights. Additional responsibilities may include collaborating with sales and product teams, managing relationships with media, affiliates, influencers and external partners or agencies, and supporting new product launches and promotions.

What You’ll Own

• Full-funnel, omni-channel growth across Meta, TikTok, TikTok Shop, Instagram, Instacart, Amazon, and Google Ads.
• Budget strategy you can set, manage, scale, and cut with confidence — always tied to outcomes (marketing dashboards ).
• Organic and discovery: classic SEO plus the emerging frontier of AI search optimization.
• Brand and creative: storytelling and content that make people feel something and move them to act.
• Team leadership: mentor and get the best from Sales, Digital Marketing, Social Media.

Your First Mission (First 90 Days)

• Develop a deep, first-principles understanding of our customer cohort — who they are, what they want, and their full journey.
• Lead a brand facelift informed by that understanding.
• Audit and rebuild our measurement stack so every channel is visible and every dollar is accountable. - Identify the highest-leverage growth levers and put a 12-month plan behind them.

Who You Are

You are equal parts creative genius and sharp operator — both sides of your brain fire. You are obsessed with the customer and with getting better. You find efficiencies, delegate well, prioritize ruthlessly, and stay in the trenches with your team.

You’ll thrive here if you have

• 5-10 years in marketing, ideally with a scale-to-sale journey behind you
• Fluency with AI as a daily multiplier across creative, analysis, and operations.
• Alignment with the brand: you live health and wellness without restriction — experiences, longevity, and feeling your best are core to who you are.

The Commitment and Compensation

Compensation: CAD $70,000 - $80,000

How to Apply

Linked In OR Email: Nina@glutenull.com and tell us why it should be you.

If you check most of the boxes but not every one, tell us honestly. The right person is worth far more than a perfect checklist, and candor from the start saves everyone time.

Qualifications

Candidates should possess skills in strategic marketing planning, brand positioning, and campaign development. Candidates should possess skills in digital marketing, including social media management, email marketing, and online advertising. Candidates should possess skills in content creation, such as copywriting, storytelling, and basic graphic or visual communication skills. Candidates should possess skills in marketing analytics, including data interpretation, reporting, and optimization of campaigns. Candidates should possess skills in project management, time management, and cross-functional collaboration in a remote environment. Relevant experience in consumer packaged goods, health-focused or specialty food products is beneficial. A diploma or degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred. Strong written and verbal communication skills and comfort working independently in a contract, remote role are essential.