Job Title: Marketing Manager - Loyalty Programs & Payments

Location: Toronto, ON (Hybrid • 3 to 4 days/week onsite)

Duration: 12 months

Contract Type: T4 only

Pay Rate: $41.38/Hour

Role Mandate:

• The Marketing Manager will execute the development of strategic marketing initiatives in support of acquisition growth objectives.

• This individual will be a subject matter expert on Canadian retail credit cards and will activate them as force multipliers for overall bank growth.

Day to Day

• 80%: Marketing Execution

• 15%: Marketing Intelligence Analysis

• 5%: Risk Management & Control

Role Responsibilities Include:

Marketing Campaign Planning, Key Initiatives & Execution

• Overall individual will execute marketing plans/strategies for new and existing credit card customer base that are consistent with our brand standards and drive measurable impact against strategic objectives.

• Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, managing internal partners to develop creative & plans, managing stakeholder reviews/approvals & translation, incentive fulfillment

• Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns.

• Track results and outcomes of initiatives reporting to partners and executives

• Critically review assets and provide feedback

Strategy & Marketing Intelligence

• Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals

• Provide support and input in developing the annual marketing plan.

• Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements

• Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation

Risk Management & Control

• Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations

• Manage audit requirements: ensure appropriate approvals are documented

Must-Have Skills:

• 4+ years of experience in managing marketing campaigns

• Experience at major financial institutions would be a benefit

• Completed undergraduate degree in marketing, business, commerce, or a related discipline

• You’re a strong communicator (in person and in writing)

• You have a proven ability to influence and collaborate effectively with stakeholders & partners

• You’re a customer champion with a desire to create the best customer experience

• You’ve got razor sharp problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions

• You’re on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.

• You’ve can effectively use PowerPoint, Excel and Word

• You’re curious and are willing to challenge the status quo

Nice to Have Skills:

• Previous Analytics experience
• Previously Loyalty experience